Beyond Meat® Announces Nationwide Retail Launch of Latest Product Innovation, Beyond Beef®
26 Juni 2019 - 2:30PM
Beyond Meat, Inc. (NASDAQ: BYND) (“Beyond Meat”), a leader in
plant-based meat, today announced its latest groundbreaking
product, Beyond Beef®, will start to hit retail shelves nationwide
later this week. Beyond Beef is a new plant-based ground meat made
without GMOs, soy or gluten designed to deliver the same
versatility, meaty texture and juiciness of traditional ground
beef.
Beyond Beef is designed to not only look, cook and satisfy like
traditional ground beef, but also to be versatile enough to be used
in any ground beef recipe including tacos, dumplings, Bolognese,
sliders and more. Made with a blend of pea, mung bean and rice
proteins, Beyond Beef delivers the meaty taste and texture of beef,
along with marbling intended to melt and tenderize for a satisfying
and delicious at-home cooking experience.
“We are thrilled to introduce consumers to our latest product
innovation, Beyond Beef,” said Ethan Brown, Beyond Meat Founder and
CEO. “This plant-based ground meat allows consumers to enjoy all
the culinary versatility of ground beef, with the added nutritional
and environmental benefits of eating plant-based meat.”
The unique blend of proteins makes Beyond Beef a complete
protein source with 20g of protein per 4oz serving. Other product
highlights of Beyond Beef include:
- Marbling designed to melt and tenderize like traditional ground
beef
- Versatile enough to use in virtually any ground beef recipe,
enabling consumers to enjoy the dishes they love, while enjoying
the nutritional and environmental benefits of eating plant-based
meat products
- Neutral flavor and aroma profile to serve as a blank canvas for
any seasoning or cuisine
- 25 percent less saturated fat than traditional ground beef; 6g
per serving
- Non-GMO Project Verified
- No soy or gluten
- OK Kosher Certified
Beyond Beef will start arriving on store shelves later this week
and is expected to be available nationwide at these participating
retailers within a few weeks: Whole Foods Market, Acme,
Albertsons/Vons/Pavilions – SoCal, Fred Meyer, Fresh Thyme, Giant
Carlisle, Giant Eagle, Giant Landover, Harris Teeter, HEB,
Heinen’s, Jewel-Osco, King Soopers, Kroger—Atlanta, Lowes,
Mariano’s, QFC, Raley’s, Ralphs, Safeway—NorCal,
Safeway/Albertsons—Phoenix, Safeway/Albertsons—Seattle, Sprouts,
Stop & Shop, Wegmans, Weis Markets and Winco.
For culinary inspiration, fans can visit the Recipe section of
the Beyond Meat website for crowd pleasing recipe ideas, how-to
videos and more.
About Beyond MeatBeyond Meat is
one of the fastest growing food companies in the United States,
offering a portfolio of revolutionary plant-based meats. Founded in
2009, Beyond Meat has a mission of building meat directly from
plants, an innovation that enables consumers to experience the
taste, texture and other sensory attributes of popular animal-based
meat products while enjoying the nutritional and environmental
benefits of eating its plant-based meat products. Beyond Meat’s
brand commitment, “Eat What You Love,” represents a strong belief
that by eating its portfolio of plant-based meats, consumers can
enjoy more, not less, of their favorite meals, and by doing so,
help address concerns related to human health, climate change,
resource conservation and animal welfare. Beyond Meat’s portfolio
of fresh and frozen plant-based proteins are sold at more than
30,000 retail and foodservice outlets worldwide. Visit
www.BeyondMeat.com and follow @BeyondMeat,
#BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter.
Forward-Looking StatementsCertain statements in
this release constitute “forward-looking statements." These
statements are based on management's current opinions,
expectations, beliefs, plans, objectives, assumptions or
projections regarding future events or future results. These
forward-looking statements are only predictions, not historical
fact, and involve certain risks and uncertainties, as well as
assumptions. Actual results, levels of activity, performance,
achievements and events could differ materially from those stated,
anticipated or implied by such forward-looking statements. While
Beyond Meat believes that its assumptions are reasonable, it is
very difficult to predict the impact of known factors, and, of
course, it is impossible to anticipate all factors that could
affect actual results. There are many risks and uncertainties that
could cause actual results to differ materially from
forward-looking statements made herein as discussed herein and in
greater detail in the Company’s filings with the Securities and
Exchange Commission (“SEC”), including without limitation in its
Form 10-Q for the quarter ended March 30, 2019 and any subsequent
filings with the SEC. Such forward-looking statements are made only
as of the date of this release. Beyond Meat undertakes no
obligation to publicly update or revise any forward-looking
statement because of new information, future events or otherwise,
except as otherwise required by law. If we do update one or more
forward-looking statements, no inference should be made that we
will make additional updates with respect to those or other
forward-looking statements.
Contacts
Media:Allison Aronoff858-735-7344aaronoff@beyondmeat.com
Investors: Katie
Turner646-277-1228Katie.turner@icrinc.com
Photos accompanying this announcement are available at:
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