-- Record revenue and improved gross margin
HONG KONG, May 22, 2014 /PRNewswire/ --
- Group revenue increased by 2.2% to US$1,898.9 million
- Gross profit margin improved to 33.4%, from 32.2% in the last
financial year
- Profit attributable to shareholders of the Company rose 0.9% to
US$203.3 million
- Strong financial position, with deposits and cash of
US$322.9 million, and debt free
- Final dividend of US64.0 cents per ordinary share, providing a
full-year dividend of US80.0 cents per ordinary share, the same as
the dividend paid in the financial year 2013
VTech Holdings Limited (HKSE: 303) today announced its
results for the year ended 31 March
2014, reporting higher revenue across its major markets and
an improved gross margin.
Logo: http://photos.prnewswire.com/prnh/20090615/HKM004
Group revenue for the year ended 31 March
2014 increased by 2.2% to US$1,898.9
million. The increase was mainly attributable to higher
revenue in North America,
Europe and Asia Pacific, offsetting lower revenue in
Other Regions.
Profit attributable to shareholders of the Company rose 0.9% to
US$203.3 million. During the
financial year 2014, the Group increased its advertising and
promotion expenses to support InnoTab® in the US in
response to a competitive market. Basic earnings per share grew by
0.6% to US81.1 cents, compared to US80.6 cents in the previous
financial year.
The Board of Directors has proposed a final dividend of US64.0
cents per ordinary share, providing a full-year dividend of US80.0
cents per ordinary share, the same as the dividend paid in the
financial year 2013.
"VTech delivered top-line growth across its major markets in the
financial year 2014, reporting record revenue despite a generally
soft retail environment. Gross margin continued to improve, as
material costs were lower. The Group's efforts to raise
productivity through automation also began to bear fruit. Profit
attributable to shareholders of the Company, however, showed lower
growth due to higher advertising and promotion expenses. During the
financial year, the Group's leadership in core product categories
was further strengthened," said Mr. Allan
Wong, Chairman and Group CEO of VTech Holdings Limited.
Costs and Operations
The Group's gross margin improved in the financial year 2014 as
lower material costs more than offset higher labour costs and
manufacturing overheads. Material costs declined due to subdued
global demand and VTech's efforts in re-engineering products for
lower cost. The Group also succeeded in reducing the impact of the
rise in the minimum wage in China,
via its initiatives to raise productivity through automation and
process improvement. As a result, VTech employed 11% fewer workers
on average compared with the previous financial year despite output
being higher. Manufacturing overheads increased owing to higher
production capacity, inflation in China and the appreciation of the
Renminbi.
Operations Review
North America
Group revenue in North America
increased by 1.9% to US$950.7 million
in the financial year 2014, as higher revenue from
telecommunication (TEL) products and contract manufacturing
services (CMS) offset lower revenue from electronic learning
products (ELPs). North America
remained VTech's largest market, accounting for 50.1% of Group
revenue.
ELPs revenue in North America
declined by 1.1% to US$358.1 million,
mainly because of lower sales of platform products. InnoTab, the
Group's educational tablet for children, has faced increasing
competition in the US market. Sales of MobiGo® 2 were
lower due to the popularity of tablets, while V.Reader reached the
end of its product life cycle.
Standalone products posted good growth, driven by strong
sell-through of Go! Go! Smart Wheels, infant products and Switch
& Go Dinos. The full launch of
Go! Go! Smart Wheels in all major retailers in the US boosted
sales, following only a limited launch in the financial year 2013.
Its vehicles, Train Station and Airport playsets were the best
performers. The range was cited in a number of top awards,
including Walmart's Top 20 Toys "Chosen by Kids" and Amazon.com's
Holiday Toy List. In infant products, Sit-to-Stand Learning Walker™
and Alphabet Activity Cube™ performed especially well. Growth in
Switch & Go Dinos was driven by
the introduction of new models.
Revenue from TEL products in North
America rose by 2.4% to US$398.6
million, driven by higher sales of residential phones,
commercial phones and other telecommunication products. Sales of
residential phones grew as VTech gained further market share as a
result of the continuing consolidation of brands in the market.
This helped the Group to maintain its number one position in the US
residential phones market[1]. Sales of commercial phones and other
telecommunication products also increased, as the existing product
lines continued to perform well, while the Group expanded its
offering by launching several new products.
[1] Source:
MarketWise Consumer Insights, LLC
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For commercial phones and other telecommunication products,
positive momentum continued for the small to medium sized business
(SMB) phones, SynJ and Syn248®. Higher sales were
recorded for baby monitors, as the Group expanded its distribution
channels. Hotel phones also saw growth, with VTech expanding its
customer base to an increasing number of the world's leading hotel
chains. CareLine™ is VTech's home safety telephone system designed
for seniors. This product line achieved increased sales and
received many favourable online reviews during the financial year
2014.
The launch of ErisStation, the Group's first conference phone,
in March 2014 was very successful.
Featuring four DECT 6.0 microphones with Orbitlink Wireless
Technology™, ErisStation makes conversations more comfortable by
letting meeting participants spread out while allowing all parties
to enjoy interference-free, high-quality conference calls.
CMS revenue in North America
increased by 6.5% to US$194.0
million. Sales of professional audio equipment, solid-state
lighting, home appliances and communication products were higher,
offsetting lower sales of industrial products. In professional
audio equipment, the Group added a new account and secured more
orders from an existing customer as it expanded its product
portfolio to target a new market segment. Solid-state lighting
posted solid growth, as the new client ramped up orders. Sales of
home appliances and communication products also increased,
supported by the customer's new product launch and more orders of
VoIP (Voice over Internet Protocol) phones.
Europe
Group revenue in Europe was up
2.8% to US$791.8 million in the
financial year 2014, as higher revenue from ELPs and CMS
compensated for lower revenue from TEL products. Europe remained the second largest market of
the Group, representing 41.7% of Group revenue.
ELPs revenue in Europe
increased by 16.5% to US$385.8
million, with sales growth across all major markets,
especially France, from both
standalone and platform products. The growth in standalone products
was driven by the Toot-Toot Drivers® range, infant
products, Kidizoom® and the Kidi line of products.
During the calendar year 2013, VTech was the number one market
player in the overall Infant Toys category in France, the UK and Germany[2]. Furthermore,
Toot-Toot Drivers garnered a number of top industry awards. In
France, Its Train Station was
given the "Toy Grand Prix 2013" award in the preschool toy category
by La Revue du Jouet magazine, while in the UK, it was named
"Preschool Toy of the Year" by the Toy Retailers Association.
Toot-Toot Drivers Garage was also ranked among the top five
best-selling infant items by retail value in France, the UK and Germany[3].
In platform products, children's educational tablets led the
growth. The InnoTab range was updated for the UK market through the
introduction of InnoTab 3 and 3S, while Storio 2 was sold in all
VTech's major European markets. In the calendar year 2013, Storio
continued to be the number one children's educational tablet in
Europe for the second year in a
row[4].
[2] NPD Group, Retail
Tracking Service
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[3] NPD Group, Retail
Tracking Service
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[4] NPD Group, Retail
Tracking Service. Ranking based on total retail sales of Storio for
the combined market of France, the UK, Germany, Spain and
Italy
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TEL products revenue in Europe
decreased by 24.2% to US$154.3
million. The decline was mainly due to lower sales of
residential phones. This resulted from the decline of the
fixed-line telephones market, a generally weak economy in
Europe and the Group's decision to
focus on higher margin business. For commercial phones and other
telecommunication products, sales of baby monitors, connected home™
devices and hotel phones were higher, offsetting lower sales of
integrated access devices. In January
2014, the Group began initial shipments of its conference
phone and SIP (Session Initiation Protocol) phones to the UK and
France. These new products have
been very well received by both customers and end-users.
CMS revenue in Europe increased
by 7.1% to US$251.7 million.
Professional audio equipment, wireless headsets and home appliances
saw higher sales, offsetting lower revenue from switching mode
power supplies and medical and health products. Professional audio
equipment delivered robust growth, as the Group benefited from new
product launches by existing customers. More orders from new
accounts in Germany also buoyed
sales. Wireless headsets posted decent growth, as VTech gained
market share owing to better service, while good sell-through of
the client's products also contributed to higher revenue. Sales of
home appliances rose as the new Italian customer increased orders.
Switching mode power supplies and medical and health products,
however, saw sales decline as the switching mode power supplies
customer divested its solar power inverter business, while the
product of the medical and health client did not sell as expected,
resulting in lower orders.
Asia Pacific
Group revenue in Asia Pacific
increased by 9.1% to US$108.9 million
during the financial year 2014, driven by higher sales among all
product lines. The region represented 5.7% of Group revenue.
ELPs revenue in Asia Pacific
increased by 9.2% to US$21.3 million.
Strong growth was seen in China,
boosted by increasing revenues from traditional and online sales
channels. Higher sales were also recorded in Korea, as the Group
made some inroads in the market. Sales in Australia, however, registered a decline
during the financial year 2014.
Revenue from TEL products in the region grew by 8.7% to
US$41.1 million, mainly due to higher
sales in Australia, China and Japan. In Australia, sales rose as VTech increased its
share of the cordless phone market. The Group also started selling
baby monitors to Australian customers, adding to the growth in this
market. Sales in China climbed, as
the Group increased market penetration by introducing more VTech
and AT&T branded products. In Japan, sales growth was driven by the addition
of a new ODM (Original Design Manufacturing) customer.
CMS revenue in Asia Pacific
rose by 9.4% to US$46.5 million.
Japan posted higher sales, driven
by more orders for marine radio and medical and health products.
Australia also recorded sales
growth, with sales increases in professional audio equipment, home
appliances and medical and health products. Sales in China and Korea, however, were lower as orders
for solid-state lighting and Bluetooth speakerphones declined.
Other Regions
Other Regions comprise Latin
America, the Middle East
and Africa. Group revenue in Other
Regions declined by 13.5% to US$47.5
million, mainly due to lower sales of TEL products and ELPs.
These regions accounted for 2.5% of Group revenue.
ELPs revenue in Other Regions dropped 28.0% to US$13.4 million, with all regions seeing sales
declines, especially Latin
America.
Revenue from TEL products in Other Regions fell 7.6% to
US$32.9 million, with Latin America and the Middle East recording sales decreases during
the financial year 2014.
CMS revenue in Other Regions was US$1.2
million in the financial year 2014, as compared to
US$0.7 million in the financial year
2013.
VTech's Strategies
VTech's proven strategy centres on four growth drivers: product
innovation, gains in market share, geographical expansion and
operational excellence.
Product innovation has given the Group leadership
in core product categories, while acting as the driver for growth
in the new product areas.
VTech's ELPs have benefited from tremendous growth in areas
beyond that of core learning and the Group will build on this
momentum by introducing new product ranges. The infant-toddler
vehicles line Go! Go! Smart Wheels and its playsets were strong
performers in the financial year 2014. Riding on their success, the
Group will increase its presence in the playset arena with the
launch of Go! Go! Smart Animals™ in the US and Europe. More vehicles and playsets, meanwhile,
will be added to the Go! Go! Smart Wheels line. The Switch &
Go Dinos® range of
vehicles for the preschool segment will expand further with the
introduction of Switch & Go Dinos Turbo, adding nine new models
to the range.
VTech will also continue to broaden its learning products
portfolio. More than 100 new standalone products targeting infants,
toddlers, preschoolers and grade-schoolers, will be introduced
globally this calendar year.
In platform products, VTech continues to innovate to capture the
latest trends. Kidizoom® Smart Watch, the world's first
children's smartwatch with a camera, will hit the shelves in both
the US and Europe this summer. To
maintain momentum in children's tablets, the Group will upgrade
InnoTab with new versions, including InnoTab Max. With a 7" LCD
screen and a child-proof design, InnoTab Max has an upgraded
processor for an enhanced experience, backed by a rich and
expert-endorsed library of educational software titles.
For TEL products, growth will be driven by commercial phones and
other telecommunication products, which will see new offerings
across the spectrum during the financial year 2015. Among them, a
new range of SMB phones will be launched under the VTech brand.
This will include a new conference phone model with wireless
microphones, SIP phones and a 4-line, SIP-based telephone system
catering to the needs of small businesses. VTech's range of baby
monitors will be enhanced by the introduction of more video and
audio models. For connected home devices, in addition to Wi-Fi
video monitors, a new family of home monitoring devices based on
the DECT ULE (Ultra Low Energy) standard will be launched in the
second half of the financial year 2015.
In residential phones, the Group continues to develop products
with new styling and features. The DECT platform has been
re-engineered to make it more cost-competitive. This supports the
strategy to revitalise the European TEL products business and
strengthen VTech's leadership position in the US. The Group will
also introduce new CAT-iq handsets in Europe offering affordable, high-definition
voice quality supporting multiple lines during the financial year
2015.
The ability to offer DFM (Design for Manufacturing), flexible
services and manufacturing know-how in a number of product
categories has made VTech CMS a leading contract manufacturer. It
has a dedicated manufacturing facility offering reduced logistics
and customs clearance costs for customers wishing to distribute
their products in China. The
Group's stringent quality control system and experienced staff
allow it to handle low to medium volumes as well as a high mix of
different products. As in previous years, VTech CMS received
numerous customer service awards during the financial year
2014.
Gains in market share will continue to be the
growth driver for the Group in the financial year 2015.
VTech continued to be the world's largest player in ELPs from
infancy to preschool in the calendar year 2013[5]. The pipeline of
new products will enable the Group to strengthen its market
leadership in the core learning area, while pursuing growth in new
areas.
In addition to leadership in ELPs, VTech remained the world's
number one manufacturer of cordless telephones in the calendar year
2013[6]. In the calendar year 2014, further market share gains are
expected for TEL products in the US and Asia Pacific. Market share in Europe and Other Regions will recover, driven
by new product launches and the signing of a major new distributor
for the Middle East.
[5] Source:
MarketWise Consumer Insights, LLC and Retail Tracking Service of
NPD Group. Ranking based on 2012 and 2013 total estimated annual
retail sales in the combined toy categories of infant electronic
learning and preschool electronic learning
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[6] Source: MZA Ltd,
2014
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The Group's commitment to quality products and services has
enabled CMS to win market share year after year. According to
Manufacturing Market Insider, VTech CMS ranked among the
world's top 50 EMS providers in the calendar year 2013. The Group
expects to continue to increase its CMS sales globally in the
financial year 2015.
Geographic expansion will see more emphasis on
expanding outside North America
and Western Europe, in order to
capture growth opportunities. In Asia
Pacific, the potential in China is huge and it will continue to be the
most important market for development. The developed markets in the
region such as Australia and
Japan will continue to be a focus.
The Group will also extend its reach to other markets including
Taiwan, Malaysia and Korea. In Other Regions, the
Group aims to grow sales in Latin
America and the Middle
East.
Operational excellence underpins VTech's success.
As costs in China are set to rise
further, operational efficiency is becoming increasingly important.
In addition to process improvement and product optimisation for
manufacturing, the Group will increase its application of
automation by deploying more commercially available and in-house
custom-made machines. This will reduce the number of workers
further, even as output increases. The Group will also benefit from
enhanced competitiveness as automation improves product quality,
reduces time to market and increases flexibility in production.
Outlook
Economic recovery in the US appears to be on a sustainable
footing, while the economies of Western
Europe are improving. With a stabilised market environment
and new products ready to be launched, the Group is targeting
further revenue growth in the financial year 2015.
Sales of ELPs in the financial year 2015 are forecast to
increase as the strong momentum in standalone products carries
through. Innovative products including Go! Go! Smart Animals and
Switch & Go Dinos Turbo, as well as new core learning products,
will drive growth. Despite the introduction of Kidizoom Smart
Watch, sales of platform products are still expected to be
challenging. InnoTab will face rising competition as more low-cost
tablets are being introduced to the consumer electronics
aisles.
TEL products revenue is also expected to increase. Growth will
be driven by commercial phones and other telecommunication
products, as the Group introduces new products and makes higher
shipments of continuing products. Sales of residential phones in
Europe and Other Regions are
expected to recover, while in Asia
Pacific growth will continue. In the US, although the
residential phone market will shrink further, VTech will continue
to increase its share.
CMS is expected to grow further in the financial year 2015.
Business with existing customers will increase, as the Group
continues to take market share from the competition. New customers
will add a further stimulus to growth. To cope with higher expected
demand over the next three years, the Group plans to add a new CMS
factory building. This will raise manufacturing capacity by 25%
once it enters operation in the middle of the calendar year
2015.
Regarding costs, material prices are expected to hold broadly
steady, although labour costs and manufacturing overheads in
China will continue to rise.
However, the Group's gross profit margin is expected to be stable
as efficiency gains through automation, process improvements and
product optimisation should offset higher costs in China.
As a global company that is part of the communities in which it
operates, VTech recognises the need to step up its effort to
achieve sustainable development. The goal is to design, manufacture
and supply innovative and high quality products in a manner that
minimises any impact on the environment, while creating value for
stakeholders and communities. To this end, VTech will continue to
incorporate sustainability concepts into product design, improve
energy and resource efficiency in operations, and upgrade
employees' living and working environments.
"VTech's product innovation and operational efficiency have
given it market-leading positions in a number of areas. It
continues to gain market share and expand geographically, while
maintaining a strong financial position. The Group will continue to
implement its sustainability strategies, while exploring every
avenue of potential growth to generate higher returns for
shareholders," said Mr. Wong.
About VTech
VTech is the global leader in electronic learning products from
infancy to preschool and the world's largest manufacturer of
cordless phones. It also provides highly sought-after contract
manufacturing services. Founded in 1976, VTech's mission is to
design, manufacture and supply innovative and high quality products
in a manner that minimises any impact on the environment, while
creating sustainable value for our stakeholders and the
communities.
Note: Starting from 22:30, 22 May
2014 (HKT), the video archive of the FY2014 annual results
announcement can be accessed through VTech's homepage
www.vtech.com in the "Webcasts" section under
"Investors".
This release is issued by VTech Holdings Limited through
GolinHarris. For further information, please contact:
Grace Pang
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VTech Holdings
Limited
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(852) 2680 1000
(office)
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(852) 2680 1788
(fax)
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grace_pang@vtech.com
(email)
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VTech representative
in Hong Kong
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Carol Chan,
GolinHarris
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(852) 2501 7902
(office)
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(852) 2810 4780
(fax)
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carol.chan@golinharris.com (email)
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VTech representative
in the US
Tara Kozak Lindsay,
GolinHarris
(212) 373 6020
(office)
(212) 373 6001
(fax)
tkozaklindsay@golinharris.com (email)
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