SUFFER (PINKSHEETS: SUFF) today announced that the company has begun production of an iPhone Application.

Joseph Lewis, President of Suffer stated, "We have noticed increased traffic on the company website via Smartphones and Tablets such as the iPhone and iPad. Kevin James in our Media Division came up with the idea of creating an app that can be used to sell merchandise, watch interviews with fighters and even watch lessons."

We are in the beginning stages of developing the app. It's expected to generate revenues based on apparel, fight gear, and nutritional supplement sales. It also is being designed featuring a section of videos both free and pay.

We anticipate the app to be available for download sometime within the third quarter 2011.

Safe Harbor Statement: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as SUFFER (SUFF) or its management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

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SUFFER: www.sufferapparel.com E-Mail: Investor Relations: Email Contact

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