PARSIPPANY, N.J., Feb. 10, 2015 /PRNewswire/ -- RB's Air Wick®
brand is introducing a first of its kind Life Scents collection, a
collection of constantly changing fragrances that help consumers
say what they want to say about their homes. The Life Scents
collection features patent-pending technology that allows consumers
to experience multi-dimensional fragrances at home.
Unlike ordinary home fragrances, Air Wick's Life Scents
collection is crafted to mimic real life experiences. Only Life
Scents fragrances deliver a constantly changing, multi-dimensional
experience of singular scent accords. Each Life Scents fragrance
contains three distinct fragrance accords that are easily
experienced on its own, however the notes also work together to
provide one harmonious, multi-dimensional experience that evokes
unique, personal memories.
"We wanted to create something that was truly innovative and new
to the air care category," said Tiffany
McLaud, Air Wick Marketing Director. "The story your home
tells is an important one and we wanted to provide consumers with a
fragrance technology that helps to curate and personalize that
story."
Both the Everyday and Spring collections are available in
Scented Oils and Freshmatic Automatic Spray Refills in the
following scents:
Everyday
Say 'Welcome Home' with Mom's Baking. Vanilla, Pie Crust,
Baked Pear. Enjoy the aroma of caramelized pears with a hint of
spice, baked inside a crumbly, buttery pie crust topped with cool
vanilla cream. The fragrance creates a sense of coziness and
inspires warm childhood memories at home.
Say 'Get Away' with Paradise Retreat. Coconut, Almond
Blossom, Cherry. Bring home your own exotic isle with the aroma
of almond blossoms and a concoction of creamy coconut and sweet
cherries, without ever leaving your living room.
Say 'Stay a While' with Summer Delights. White Flowers,
Melon, Vanilla. Use this scent to transform your home into a
garden on a beautiful, breezy summer evening with its cool, fruity,
floral combination of fresh cantaloupe slices, white flowers, and
vanilla ice cream.
Say 'Relax' with Sweet Lavender Days. Red Currant, Lavender Petals, Spun Sugar.
Let the intoxicating aroma of endless lavender fields, layered with
dewy summer berries and warm sugar cane, create a sense of comfort,
freshness and relaxation in your home.
Seasonal Spring Scents
Say 'Cool Down' with Lush Hideaway. Wild Berry, Coconut
Water, Fresh Mint. Let the invigorating aroma of wild berries,
fresh garden mint and splashes of refreshing coconut water create a
cooling effect within your home, transforming it into a lush
rainforest.
Say 'Let's Reminisce' with Mystical Garden. Rose, Raspberry,
Marshmallow. Allow the blissful aroma of delicate pink roses
and succulent plump raspberries, combined with sweet marshmallow to
tell the stories of your childhood. Get lost in a maze of sweet
memories, without leaving the comfort of your couch.
Say 'Summer is Near' with Turquoise Oasis. Driftwood, Sea
Spray, Warm Breeze. Turn your home into a seaside retreat as a
warm breeze carrying salty sea spray washes over you, bringing with
it the invigorating aroma of weathered driftwood.
Say 'Drift Away' with Sunshine
Cotton. Sunny Laundry,
Sweet Sunshine, Coconut. Tell a story of warm sunny days at the
beach, even during the dreariest April shower. This bright cheerful
medley of fresh laundry, sweet sunshine and coconut will take you
to the beach beneath gently swaying palm trees, warm sunshine and
fluffy laundry-fresh towels.
Air Wick Scented Oils and Air Wick Freshmatic Automatic Spray
refills from the Everyday and Spring lines retail for $4.99 at Walmart.
About RB
RB (formerly Reckitt Benckiser) is the
world's leading consumer health and hygiene company. The company
has operations in over 60 countries, with headquarters in the UK,
Singapore, Dubai and Amsterdam, and sales in almost 200 countries.
The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier
lives and happier homes, RB is in the top 20 of companies listed on
the London Stock Exchange. Today it is the global No. 1 or No. 2 in
the majority of its fast-growing categories. Its health, hygiene
and home portfolio is led by 19 global Powerbrands including
Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick,
French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja,
Mortein, Vanish and Calgon.
For more information visit www.rb.com.
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SOURCE RB