HearAtLast Holdings to Participate in Wal-Mart In-Store Television Commercials on ShopCast
12 Februar 2008 - 1:00PM
Business Wire
(Pinksheets: HRAL) � HearAtLast Holdings, Inc. is pleased to
announce that it will be participating in Shopcast commercials
within Wal-Mart Canada (NYSE: WMT). The big-box retailer is working
with ShopCast, a subsidiary of London, Ontario based EK3
Technologies Inc., to install and develop original content to be
shown on digital monitors in Wal-Mart Stores. Also known as
�narrowcasting,� the narrowcast programming will also include
national Wal-Mart advertisements and information specific to each
individual store. This unique concept will allow commercials to run
and alternate every 5-7 minutes on not only products and product
specials that are carried by Wal-Mart, but also the services
provided by HearAtLast within those Wal-Mart locations. These
narrowcasts will be broadcast on conveniently placed television
screens throughout Wal-Mart. �This is an absolutely great
opportunity for HearAtLast. We will have the ability to be on these
strategically placed television screens throughout the Wal-Marts,
every 5 minutes. This advertising will be a great tool in reminding
customers of the services that are provided by HearAtLast while
they shop,� stated Mr. Robert J. Oswald, President of HearAtLast
Holdings Inc. HearAtLast currently owns and operates 18 hearing
clinics co-located in Wal-Mart Stores, Wal-Mart Supercenters, and
Sam�s Clubs in Canada and one clinic in the U.S. in The Villages,
Florida. There are currently 19 HearAtLast Stores operating in the
following locations: Wal-Mart Store # 5742150 McEwan Dr.E.Bolton
ON., L7E-2Y3 � Wal-Mart Store # 3016881 St Clair St.
ExtensionChatham ON., N7M-5J7 � Wal-Mart Store # 3031165 North
Queen St.Etobicoke ON., M9C-1A7 Wal-Mart Store # 30501280 Fanshawe
Park Rd. W.London ON., N6G-1B5 Wal-Mart Store # 31312210 Bank
St.Ottawa ON., K1V-1J5 Wal-Mart Store # 30821444 Quinn Dr.Sarnia
ON., N7T-7H4 Wal-Mart Store # 31591900 Eglington Ave. EScarborough
ON., M1L-2L9 Wal-Mart Store # 31143120 Dougall Ave.Windsor ON.,
N9E-1S7 Wal-Mart Store # 31951070 Major Mackenzie Dr. Richmond Hill
ON., L4S 1P3 Wal-Mart Store # 30535000 Highway #7 Unit Y006A
Markham ON., L3R 4M9 Wal-Mart Store # 30299717-21st Avenue
N.W.Edmonton, AB T6N 1J5 Wal-Mart Store # 302718521 Stony Plain Rd.
NWEdmonton, AB T5S 2V9 Wal-Mart Store #10783195, 3055 26th Ave
NLethbridge, AB T1H SP4 Wal-Mart Store #30653900 Innes RoadOrleans,
ON., K1C 1T1 Wal-Mart Store #1056450 Stevenson Rd South Oshawa,
ON., L1J 5N6 Wal-Mart Store #5778135 First Commerce DrAurora, ON.,
L4G 0G2 Wal-Mart Store #10502881 Mainstreet SWAirdrie, AB T4B 3G5
Sam�s Club255 Silver Linden Drive Richmond Hill, ON., L4B 4V5
HearAtLast975 Del Mar DriveThe Villages, FL 32159 About HearAtLast
HearAtLast Holdings, Inc. is a Nevada corporation that owns and
operates its wholly-owned subsidiary HearAtLast Inc., a chain of
hearing stores specializing in the sale of digital hearing aids and
testing services. The company develops, owns, and operates hearing
aid clinics co-located within select Wal-Mart stores throughout
Canada. HearAtLast facilities sell a selection of high quality
brand name hearing aids and also offer complimentary screening
tests, clinical hearing tests, instant custom MP3 headphones and
custom hearing protection. The Company�s mission is to consolidate
the highly fragmented hearing services industry while providing
unparalleled service to the estimated 30+ million hearing impaired
individuals throughout North America. After a prescription is
approved, the independent on-site audiologists and hearing aid
practitioners at HearAtLast utilize a refined process to dispense a
hearing aid in about an hour. For more information please visit
www.hearatlast.com Safe Harbor Statements about the Company's
future expectations and all other statements in this press release
other than historical facts, are "forward-looking statements"
within the meaning of Section 27A of the Securities Act of 1933,
Section 21E of the Securities Exchange Act of 1934, and as that
term is defined in the Private Securities Litigation Reform Act of
1995. The Company intends that such forward-looking statements be
subject to the safe harbors created thereby. The above information
contains information relating to the Company that is based on the
beliefs of the Company and/or its management as well as assumptions
made by and information currently available to the Company or its
management. When used in this document, the words "anticipate,"
"estimate," "expect," "intend," "plans," "projects," and similar
expressions, as they relate to the Company or its management, are
intended to identify forward-looking statements. Such statements
reflect the current view of the Company regarding future events and
are subject to certain risks, uncertainties and assumptions,
including the risks and uncertainties noted. Should one or more of
these risks or uncertainties materialize, or should underlying
assumptions prove to be incorrect, actual results may vary
materially from those described herein as anticipated, believed,
estimated, expected, intended or projected. In each instance,
forward-looking information should be considered in light of the
accompanying meaningful cautionary statements herein. Factors that
could cause results to differ include, but are not limited to,
successful performance of internal plans, the impact of competitive
services and pricing and general economic risks and uncertainties.
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