StarMaker Products Announces Nationwide Retail Commitments for Pearl; Approximately 15,000 Stores to Stock Patent Pending Pearl
02 Februar 2006 - 3:02PM
Business Wire
StarMaker Products, through its exclusive distribution agreement
with AdSouth Partners (OTCBB:ASPR), is pleased to announce that it
has secured retail placement in no less than four major U.S.
retailers. As a result of its strategic alliance with AdSouth, both
companies will now have the retail exposure to build consumer
awareness for their products in support of the international retail
roll-out. AdSouth has chosen to introduce Pearl Anti-Wrinkle
Moisturizing Mist as the StarMaker Product debut and the company is
anticipating Pearl Mist will be available in approximately 15,000
retail locations. AdSouth has experienced similar success with its
own brand of DermaFresh products and Simon Solutions with Pam
Anderson. Pearl Anti-Wrinkle Moisturizing Mist is the only product
in the world of its kind. This patent-pending mist offers a unique
delivery system with impressive clinicals proving the product will
reduce the appearance of fine lines and wrinkles while improving
skin texture. Originally created for the stars of Baywatch, it is
now in use throughout the entire entertainment industry. Launched
in 2002, StarMaker Products is a joint effort between director and
former Happy Days star, Anson Williams and renowned makeup artist
and product developer JoAnna Connell, who has an impressive list of
clients in her portfolio including Madonna, Tom Cruise, the cast of
Baywatch and many others. Realizing Connell's products were a
proven success, being used daily by movie and TV stars worldwide,
Williams approached Connell about creating a company that would
launch these well-kept industry beauty secrets to the public. The
duo created StarMaker Products and brought their first venture,
Micro Pearl Abrasion to QVC. Subsequently, they introduced Pearl
Anti-Wrinkle Moisturizing Mist to the shopping network and the
product sold out on every appearance, including their most recent
on November 17, 2005 in ten minutes. "While I was directing Melrose
Place, it was apparent how enamored the stars were with the
products JoAnna was creating," explained Mr. Williams. "Seeing the
results, I knew then that these products would be a tremendous
success with the public and this has already been proven with our
terrific reception on QVC. We believe our partnership with AdSouth
will enable us to build Pearl Mist into a national consumer brand,
as we leverage not only AdSouth's nationwide retail relationships,
but also their marketing and branding strategies, creative design,
production, media buying and front and back end campaign
solutions." John Cammarano, AdSouth's Chief Executive Officer,
commented, "We are excited about the national launch of Pearl
Anti-Wrinkle Moisturizing Mist into approximately 15,000 retail
locations throughout the country. Our relationship with StarMaker
Products clearly demonstrates how a full cycled campaign can
successfully work together to drive brand awareness, while
leveraging AdSouth's international retail distribution
infrastructure to increase retail acceptance of this and other key
DermaFresh products. In addition, by utilizing our existing
channels of distribution under the DermaFresh brand we are able to
continue to bring value to the brand and build on our existing
consumer loyalty." AdSouth, has successfully launched numerous
products into retail distribution with stores including Walgreens,
GNC, Eckerds/Brooks, Wal-Mart, CVS, BJs Wholesale Club, Duane
Rheade, Ulta and Kerr Drug. The Company entered into a distribution
and marketing agreement with StarMaker Products in late 2005 and
will be distributing the products under their DermaFresh brand. To
support the launch, AdSouth has engineered a TV campaign, national
media, and print advertising. In addition, to support the brand,
Anson Williams and JoAnna Connell have begun a United States media
tour. Currently, Pearl Mist is available at
http://www.DermaFresh.com. About AdSouth Partners, Inc. AdSouth
Partners is a vertically integrated direct response marketing
company that generates revenues from the placement of advertising,
the production of advertisements, creative advertising and public
relations consulting services. Since mid 2004, it has expanded its
activities as it obtained the rights to products that it markets
and sells to retail outlets. AdSouth Partners, through its product
division DermaFresh, has previously announced shipments to several
of the largest retailers in the country. A complete list is
available on our website at http://www.adsouthinc.com and a preview
of the products offered is available at http://www.dermafresh.com.
Information on our websites and any other websites do not
constitute a part of this press release. Certain statements in this
news release may contain forward-looking information within the
meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6
under the Securities Exchange Act of 1934, and are subject to the
Safe Harbor created by those rules. All statements, other than
statements of fact, included in this release, including, without
limitation, statements regarding potential future plans and
objectives of the company, are forward-looking statements that
involve risks and uncertainties. There can be no assurance that
such statements will prove to be accurate and actual results and
future events could differ materially from those anticipated in
such statements. Events that may arise could prevent the
implementation of any strategically significant plan(s) outlined
above. The Company cautions that these forward-looking statements
are further qualified by other factors including, but not limited
to, those set forth in the Company's Form 10-KSB filing, its
registration statements and other filings with the United States
Securities and Exchange Commission (available at
http://www.sec.gov). The Company undertakes no obligation to
publicly update or revise any statements in this release, whether
as a result of new information, future events or otherwise.
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