TORONTO, Nov. 1, 2022
/CNW/ - The Well Told Company Inc. ("Well Told"
or the "Company") (TSXV: WLCO) (FSE:7HO), the
female-founded wellness company that offers plant-based
supplements, remedies, and other functional wellness products, is
pleased to announce it is expanding into 21 new stores in 9 new
airports across the U.S. through in-airport health and wellness
retailers XpresSpa and Treat. Well Told launched in John F.
Kennedy International Airport and
Phoenix International Airport in
August as an initial test, which was announced by the Company on
August 8, 2022.
"Well Told immediately established itself as one of our
top-performing brands in terms of sales and we look forward to
further expanding our business together," said Peter Joseph, Retail Lead at XpresSpa and
Treat.
This expansion will bring the total number of in-airport
stores carrying Well Told products to 23 including Salt Lake City International Airport, Las
Vegas McCarran International Airport, Orlando International Airport, Miami International Airport,
Hartsfield-Jackson Atlanta International Airport, Dallas/Fort Worth International Airport,
William P. Hobby Airport in Houston, Minneapolis - St.
Paul International Airport, and Charlotte Douglas
International Airport.
"We are delighted to be doing so well at airport stores as
our products are such a perfect fit for so many travel-related
needs," said Monica Ruffo, founder
and CEO. "This is an exciting step that simultaneously furthers our
development in the U.S. market and delivers on our mission of
making our products as accessible as possible."
XpresSpa and Treat anticipate Well Told products to hit
shelves in new locations by the end of next week.
About The Well Told Company
Inc.
Well Told is a female-founded, emerging plant-based
wellness company that formulates, develops, distributes and sells a
variety of supplements, remedies and other functional wellness
products. Founded by serial entrepreneur and award-winning leader
Monica Ruffo, it was after
undergoing treatment for breast cancer, and deciding to take her
health into her own hands that she discovered the lack of
transparency and availability of clean, plant-based formulations in
the wellness industry. With the mission "Clean wellness for all",
Well Told's products are currently available in over 2,000 stores
across Canada including several
well-known retailers and recently launched in over 1,000 pharmacies
in the U.S. in addition to being available at welltold.com, on
Amazon, and in airports across the U.S.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Certain statements contained in this press release constitute
"forward-looking information" as such term is defined in
applicable Canadian securities legislation. The words "may",
"would", "could", "should", "potential", "will", "seek",
"intend", "plan", "anticipate", "believe", "estimate", "expect"
and similar expressions as they relate to the Company, including
its launch into airports in the U.S. and the timing of such
launches, are intended to identify forward-looking information.
All statements other than statements of historical fact may be
forward-looking information. Such statements reflect the Company's
current views and intentions with respect to future events, and
current information available to the Company, and are subject to
certain risks, uncertainties and assumptions. Many factors could
cause the actual results, performance or achievements that may be
expressed or implied by such forward-looking information to vary
from those described herein should one or more of these risks or
uncertainties materialize. Examples of such risk factors include,
without limitation: risks relating to credit, market (including
equity, commodity, foreign exchange and interest rate),
liquidity, operational, reputational, insurance, strategic,
regulatory, legal, and environmental matters; the general
business and economic conditions in the regions in which the
Company operates; the ability of the Company to execute on key
priorities; the Company's results of operations may be difficult
to forecast; the Company is a holding company with its only asset
being direct ownership of Well Told Inc.; the Company's success
depends upon the continued strength of its reputation and brands;
disruptions in manufacturing facilities or losses of site licenses
and other qualifications could adversely affect sales and
customer relationships; the Company's success depends on its
ability to continue to enhance products and develop new products;
the Company's suppliers and sources for materials and inputs may
fail to support demand and increasing raw material costs could
adversely affect margins; the Company is reliant on third parties
for shipping and payment processing; the Company's ability to
compete could be negatively impacted if it is unable to protect
its intellectual property rights; the ability to implement business
strategies and pursue business opportunities; disruptions in or
attacks (including cyber-attacks) on the Company's information
technology, internet, network access or other voice or data
communications systems or services; the evolution of various types
of fraud or other criminal behavior to which the Company is
exposed; the failure of third par-ties to comply with their
obligations to the Company or its affiliates; the impact of new
and changes to, or application of, current laws and regulations;
granting of permits and licenses in a highly regulated business;
the overall difficult litigation environment; increased
competition; changes in foreign currency rates; increased funding
costs and market volatility due to market illiquidity and
competition for funding; the availability of funds and resources to
pursue operations; critical accounting estimates and changes to
accounting standards, policies, and methods used by the Company;
the occurrence of natural and unnatural catastrophic events and
claims resulting from such events; and risks related to COVID-19
including various recommendations, orders and measures of
governmental authorities to try to limit the pandemic, including
travel restrictions, border closures, non-essential business
closures, quarantines, self-isolations, shelters-in-place and
social distancing, disruptions to markets, economic activity,
financing, supply chains and sales channels, and a deterioration of
general economic conditions including a possible national or
global recession; as well as those risk factors discussed or
referred to in the Company's disclosure documents filed with the
securities regulatory authorities in certain provinces of
Canada and available at
www.sedar.com. Should any factor affect the Company in an
unexpected manner, or should assumptions underlying the
forward-looking information prove incorrect, the actual results
or events may differ materially from the results or events
predicted. Any such forward-looking information is expressly
qualified in its entirety by this cautionary statement. Moreover,
the Company does not assume responsibility for the accuracy or
completeness of such forward-looking information. The
forward-looking information included in this press release is
made as of the date of this press release and the Company
undertakes no obligation to publicly update or revise any
forward-looking information, other than as required by applicable
law.
SOURCE The Well Told Company Inc.