TORONTO, Aug. 3, 2023
/CNW/ - Joe Fresh is partnering with the Canadian Parks and
Wilderness Society (CPAWS) to create a limited-edition capsule
collection for the whole family. The collection was inspired by
Canadian national parks and includes items for babies, toddlers,
kids and adults, and a portion of proceeds will be donated to CPAWS
to support their conservation and outdoor education efforts. The
entire collection will be available online and in select stores on
August 10th, 2023.
For 60 years, CPAWS has been focused on conserving nature to
respond to biodiversity loss and climate change. They are
Canada's leader in conservation
and the only charity dedicated to the protection of Canadian public
land, freshwater and ocean. CPAWS is currently working towards
protecting at least 30 percent of Canadian land and ocean by 2030,
through knowledge-based advocacy, public education and
engagement.
"We are thrilled to be partnering with Joe Fresh to bring this
first collection together that will help support CPAWS' initiatives
and bring more awareness to our organization," says Sandra Schwartz, CPAWS National Executive
Director. "Having a partnership like this supports our work to
permanently protect land, freshwater and ocean in Canada to sustain nature and people for
current and future generations."
As a brand Joe Fresh is working to better their practices
through sustainability initiatives that help reduce their impact on
the planet. Items within this collection were made with
thoughtfully sourced materials that contribute to the brand's
sustainability efforts, such as GRS certified recycled polyester
and Better Cotton. Better Cotton's mission is to help cotton
communities survive and thrive, while protecting and restoring the
environment.
"Offering our customers more responsibly sourced products is a
priority for us at Joe Fresh," says Lisa
Steele, Director of Communications, Joe Fresh.
"Partnering with CPAWS provides an exciting opportunity to
create clothing made with materials that not only reduce our impact
on the environment, but also celebrates landscapes in Canada, and supports a Canadian organization
that aligns with our values, and our customer's values."
The capsule collection includes products for babies, toddlers,
kids and adults in all in gender free options including a selection
of cozy sweats, sleepwear, outerwear and accessories inspired by
nature. With the purchase of items within this collection, a
portion of the proceeds of up to $75,000 will be donated to CPAWS to help further
their conservation efforts and continue public education.
Learn more about this limited-edition collection and shop the
full collection at joefresh.com
About Joe Fresh
Essential Style. Exceptional Value. Founded in 2006, Joe
Fresh offers accessible, modern design in lifestyle
collections for women, men, and children. Joe
Fresh brings a contemporary point of view to everyday wardrobe
favourites full of colour, polish, and thoughtful details. In
categories spanning apparel, accessories, and footwear, Joe
Fresh provides quality and style for the entire family.
In Canada, Joe Fresh products are available in more
than 1,450 retail locations; including over 350 Loblaw locations,
1,300 Shoppers Drug Mart locations, 7 freestanding Joe
Fresh stores and JoeFresh.com. For more information, please
visit joefresh.com
About the Canadian Parks and
Wilderness Society
The Canadian Parks and Wilderness Society (CPAWS) is
Canada's only charity dedicated to
the protection of public land, freshwater and ocean with a strong
national and regional presence across the country. Working in a way
that respects the sovereignty and leadership of Indigenous nations,
CPAWS is focused on conserving nature to respond to the dual crises
of accelerated biodiversity loss and climate change. Their vision
is that at least half of land, freshwater and ocean in Canada is permanently protected to sustain
nature and people for current and future generations. For more
information about CPAWS and the work they do to safeguard
Canada's natural heritage,
visit www.cpaws.org.
SOURCE Loblaw Companies Limited - Joe Fresh