Store design by award-winning Burdifilek reflects
transformation from bookstore to a cultural department store for
booklovers
TORONTO, Nov. 13, 2018 /PRNewswire/ - Indigo
(TSX: IDG), the world's first cultural department store,
officially opened its first United States location at The
Mall at Short Hills in New Jersey, designed by
award-winning and globally recognized design firm Burdifilek.
Representing a significant design evolution for the Canadian
retailer, the expansive 30,000 square foot New Jersey flagship introduces the Indigo
brand to U.S. consumers, and articulates a new idea in retailing: a
cultural department store that brings together books, ideas and
people into beautifully designed spaces.
Building from Indigo's vision, Burdifilek developed a
forward-thinking design that reinvents the retail experience,
encourages exploration within the store, and positions the company
as a cultural and market leader. The new design language reflects
the iconic Indigo brand, creating an inviting space in which to
shop, linger, socialize and discover.
"Indigo has been on an incredible journey over the past few
years,"said Diego Burdi, Creative
Director and Co-Founder at Burdifilek. "The new concept store at
Short Hills is the culmination of
a creative and considered design process, one that fully captures
and realizes the notion of a cultural department store for
booklovers."
Warm, spacious and inviting, the design concept centers books at
the heart and soul of the experience, yet compartmentalizes the
store into several core categories including Wellness, Joy of the
Table, A Room of Her Own, Home Beautiful, IndigoKids and
IndigoBaby. To accommodate this new approach, an open floorplan was
divided into zones, each with its own focal point and sensibility.
These zones or "rooms" serve to elevate the store experience,
creating unconventional configurations where books are freely
interwoven with gifts, toys, and other carefully curated
merchandise. This spatial planning and programming aims to reshape
the way customers explore, creating an enriched environment that
brings Indigo's vision and mission to life.
Incorporating a distinct design language developed by
Burdifilek, key elements connect Indigo
Short Hills to the brand's stores around the continent.
Freestanding fixtures, including accent tables, bookshelves, and
unique merchandising elevations, were custom-designed by
Burdifilek, while a palette of soothing neutrals and bright accents
forms a beautiful backdrop for the store's merchandise and
reinforces the Indigo brand identity.
"Retail innovation requires great partnerships and a deep
understanding of space planning and contemporary design principles.
With their knowledge of consumer engagement and a sophistication
drawn from years of global retail design innovation, Burdifilek has
been an integral part of our recipe for success," said Heather Reisman, CEO of Indigo.
About Indigo
Indigo is the world's first Cultural Department Store – a
physical and digital meeting place inspired by and filled with
books, music, art, ideas, and beautifully designed lifestyle
products. Indigo believes in real books, in living life fully and
generously, in being kind to each other and that stories – big and
little – connect us.
About Burdifilek
Burdifilek is an award-winning international interior design
studio that transforms spaces to inspire possibility and purpose
through design. Founded by Diego
Burdi and Paul Filek in 1993,
the firm puts creative intelligence, cultural relevance, and
flawless execution at the forefront of retail, hospitality and
development projects to create unexpected and expressive interiors
for world-class brands around the globe. Visit
www.burdifilek.com.
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SOURCE Indigo Books & Music
Inc.