Aleafia Health’s Everyday Cannabis Brand Divvy Launches Large Format Dried Flower Portfolio
10 Juni 2021 - 1:30PM
Aleafia Health Inc. (TSX: AH, OTCQX: ALEAF) (“Aleafia Health” or
the “Company”), today announced the continued expansion of its
dried flower portfolio with the launch of four new large format
offerings under its everyday cannabis brand Divvy. The new products
strengthen the existing Divvy portfolio following a successful
launch in Ontario’s adult-use market. The new large format
offerings include 14 gram pouches and 10 gram pre-milled flower for
added consumer convenience.
The Divvy brand targets the important dried flower and pre-roll
market, which represented 70 per cent of total legal cannabis sales
during the three months ended December 31, 2020, according to data
from the Ontario Cannabis Store.
The 14-gram pouches feature Divvy’s signature THC strain Sour
Kush, and the newly launched sativa-leaning cultivar Flo. Flo’s
high-potency and unique terpene profile makes it a highly sought
after cultivar not yet available in the legal Canadian cannabis
market. It is the first new strain brought to market as part of the
Company’s extensive new genetic research and development program.
The 10-gram pre-milled offering includes two initial SKUs featuring
either select indica or sativa-dominant cultivars.
“The Divvy brand is making waves in the all-important dried
flower and pre-roll categories by offering outstanding product
quality and accessible pricing for cannabis consumers. Backed by
outstanding feedback from customers and strong early sales, we are
delighted to secure provincial listings for our large format
offerings,” said Aleafia Health CEO Geoffrey Benic.
Divvy, part of the Sunday Market brand family, features five
distinct brands with differentiated products tailored to specific
consumer segments. Divvy leverages Aleafia Health’s core
competitive advantage of low-cost cultivation both at its Niagara
Greenhouse facility and Port Perry outdoor cultivation facility.
The new SKUs will be first available in Alberta, with expected
roll-out to additional provinces.
For Investor & Media Relations:
Nicholas Bergamini, VP Investor
Relations1-833-879-2533IR@AleafiaHealth.comLEARN MORE:
www.AleafiaHealth.com
About Aleafia Health:
Aleafia Health is a vertically integrated and federally licensed
Canadian cannabis company offering cannabis health and wellness
services and products in Canada and with sales and operations in
Australia and Germany. The Company operates medical clinics,
education centres and production facilities for the production and
sale of cannabis.
Aleafia Health owns four significant licensed cannabis
production facilities, including the first large-scale, legal
outdoor cultivation facility in Canadian history. The Company
produces a diverse portfolio of commercially proven, high-margin
derivative products including oils, capsules, edibles, sublingual
strips, and vapes. Aleafia Health operates the largest national
network of medical cannabis clinics and education centres staffed
by MDs, nurse practitioners and educators and operates
internationally in three continents.
Forward Looking Information
This news release contains forward-looking information within
the meaning of applicable Canadian and United States securities
laws. Often, but not always, forward-looking information can be
identified by the use of words such as “plans”, “expects”,
“estimates”, “intends”, “anticipates”, or “believes” or variations
of such words and phrases or state that certain actions, events or
results “may”, “could”, “would”, “might” or “will” be taken, occur
or be achieved. Forward-looking information involves known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of the Company or its
subsidiaries to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information contained in this news release. Risks,
uncertainties and other factors involved with forward-looking
information could cause actual events, results, performance,
prospects and opportunities to differ materially from those
expressed or implied by such forward-looking information, including
risks contained in the Company’s annual information form filed with
Canadian securities regulators available on the Company’s SEDAR
profile at www.sedar.com. Although the Company believes that the
assumptions and factors used in preparing the forward-looking
information in this news release are reasonable, undue reliance
should not be placed on such information and no assurance can be
given that such events will occur in the disclosed time frames or
at all. The forward-looking information included in this news
release are made as of the date of this news release and the
Company does not undertake any obligation to publicly update such
forward-looking information to reflect new information, subsequent
events or otherwise unless required by applicable securities
legislation.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/56ea15cc-610c-49b9-a50e-e64d6a3af636
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