Zepp Health Celebrates 10 Years of Innovation with a Purpose-Led Brand Refresh and Expanded Wellness Healthcare Solutions
06 Dezember 2023 - 3:00PM
Business Wire
Zepp Health Corporation ("Zepp Health") (NYSE: ZEPP), a global
leader in smart wearables and health technology, commemorates its
10th anniversary with a brand refresh. The unveiling of a refined
brand vision, mission, and visual identity signifies the company's
evolution from a hardware brand to a wellness and health technology
brand, embracing a philosophy of empowerment and support for
individuals on their health and wellness journeys.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231206235484/en/
(Graphic: Business Wire)
Zepp Health's new brand mission, "Empowering individuals to take
control of their well-being through intelligent healthcare tools
and creating a world where healthcare is a source of empowerment,
inspiration, and joy for all," is rooted in empowering individuals
to proactively manage their well-being through intelligent
healthcare tools. With a focus on preventive healthcare, the
company aims to assist individuals in mitigating the risk of
chronic diseases by embracing healthier lifestyles early on. The
new tagline celebrates how the company and its brands are about
'Empowering health, Inspiring joy.' Zepp Health envisions users
leveraging its AI-powered data and analytics tools to enhance their
way of life, making informed decisions that positively impact their
well-being.
This brand refresh comes as Zepp Health expands beyond its
award-winning Amazfit smartwatch brand by recently launching a
series of new product categories consisting of a new line of
over-the-counter (OTC) hearing aids for its Zepp Clarity brand and
Zepp Aura, a Generative AI sleep and relaxation platform that
seamlessly connects with Zepp Health's smart wearables. This
comprehensive sleep health platform is designed to enhance users'
rest, focus, and sleep experience with personalized sleep coaching,
sleep quality analysis, and AI-generated sleep music compositions
with sleep stories, which will be able to adjust in real-time based
on the user's heart rate to constantly optimize conditions for the
best night's sleep.
Founder and CEO Wayne Huang reflects on the milestone, "Our
refreshed brand positioning and visual identity mirrors our
evolution and underscores our commitment to being a trusted partner
in our customers' wellness journeys." He emphasizes the
transformative potential of Zepp Health's AI-driven advancements,
envisioning an evolution in how individuals approach well-being.
Huang adds, "Investing in AI and applying it across our products
and service ecosystem allows us to provide integrated wellness
solutions to serve our communities better."
The brand refresh extends beyond aesthetics to include a
redesigned website that provides a comprehensive view of the
company's technology and integrated product portfolio. The website
emphasizes Zepp Health's application of Generative AI technology to
its wearables, evolving into true all-in-one wellness partners. The
wearables now function as intuitive personal advisors, coaches, and
trainers, offering users a supportive foundation for their health,
fitness, and lifestyle goals.
As Zepp Health marks a decade of innovation, the brand refresh
reaffirms its dedication to shaping the future of integrated health
and wellness solutions. With a renewed focus on empowerment and
inspiration, Zepp Health remains committed to providing thoughtful
solutions on the path to greater and more informed well-being.
About Zepp Health
Zepp Health (NYSE: ZEPP), a global smart wearable and health
technology leader, empowers users to live their healthiest lives by
optimizing their health, fitness, and wellness journeys through its
leading consumer brands, Amazfit, Zepp Clarity, and Zepp Aura.
Powered by its proprietary Zepp Digital Health Management Platform,
which includes the Zepp OS, AI chips, biometric sensors, and data
algorithms, it delivers cloud-based 24/7 actionable insights and
guidance to help users attain their wellness goals. To date, Zepp
Health has shipped over 200 million units, and its products are
available in 90+ countries. Founded in 2013, Zepp Health has
offices across the Americas, EMEA, and APAC regions.
For more information, visit www.zepp.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231206235484/en/
Mary Placido, SKC, Inc. on behalf of Zepp Health mary@skc-pr.com
+1 (415) 218-3627
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