DTS Launches Clear Dialogue to Improve Dialogue Intelligibility on TVs
04 September 2024 - 10:00AM
Business Wire
- Utilizes AI-based audio processing to deliver an on-device
solution for TV OEMs
- Solution identifies, separates and enhances spoken dialogue for
TV audio to improve user experience
DTS, Inc., a global leader in next-generation audio and a wholly
owned subsidiary of Xperi Inc. (NYSE: XPER), announces DTS Clear
Dialogue, a new on-device solution that leverages the latest
advancements in AI-based audio processing to improve dialogue
intelligibility for TV audio, delivering a more engaging and
personalized audio experience for consumers at home.
DTS Clear Dialogue addresses one of the biggest audio complaints
from consumers — not being able to clearly understand spoken
onscreen dialogue. There are many reasons why consumers have
difficulty understanding onscreen dialogue: device limitations,
inconsistent audio across content sources, environmental noise or
individual hearing abilities. DTS Clear Dialogue provides consumers
with the ability to personalize and optimize their audio
experience, significantly improving their understanding of
dialogue.
“Sound quality is an essential part of the TV and video viewing
experience," says Greg Ireland, senior research director at IDC.
"IDC's consumer survey results continue to show that sound quality
is highly important to a strong majority of viewers. Moreover,
sound quality applies to older and young consumers, signaling that
solutions that enable improved audio experiences address a highly
important facet of the viewing experience for consumers across all
generations.”
A recent Xperi survey of 1,200 U.S. adults revealed that 84% of
consumers have experienced trouble understanding dialogue during TV
shows and movies. In response, over three-quarters (77%) of survey
respondents said they use captions/subtitles, with one in three
(30%) reporting they are always or often turned on.
“When viewers can’t hear the dialogue, it degrades the quality
of their TV experience and turning on subtitles is a workaround,
not a solution,” says Geir Skaaden, chief products & services
officer at Xperi. “To date, attempts to mitigate audio
post-processing limitations don’t address the complex underlying
problems across languages, content and environment, and can’t
account for each viewer’s individuality. Our device-side AI-based
audio processing solution will allow TV OEMs to provide their
viewers with the ability to customize and personalize their audio
experience.”
DTS Clear Dialogue leverages AI audio processing innovation and
machine learning techniques to identify, separate and enhance
dialogue so listeners can better understand it. Clear Dialogue is
language-inclusive and agnostic to content type (movies, TV shows,
sports, live events, etc.).
A significant 79% of U.S. consumers, surveyed by Xperi, said
that DTS Clear Dialogue would increase their interest in a smart TV
that offered it. Top use cases include when: actors do not speak
clearly (40%), non-dialogue audio elements are too loud (38%),
viewers want to watch at a lower overall volume to avoid disturbing
others (35%) and the TV-watching environment is too noisy
(34%).
DTS Clear Dialogue for TV OEMs can:
- Identify and separate virtually any element within an
audio program to optimize its performance — distinguishing between
elements such as dialogue, music and special effects.
- Give users control to create personalized profiles with
dialogue and non-dialogue settings, to address hearing impairment,
listening environments and audio preferences for varying
conditions.
“This new level of AI-powered personalization addresses listener
needs and can compensate for individual hearing impairment, device
limitations and listening environments for the first time,”
continues Skaaden. “Providing this deeper level of understanding
and enjoyment of TV content benefits everyone, from the viewers
themselves to advertisers, streaming services, movie and TV studios
and TV OEMs.”
Visit Xperi at IFA (Sept. 6-10, 2024) Hall 22-306 to find out
more and receive a DTS Clear Dialogue demo.
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound
better. Through its pioneering audio solutions for mobile devices,
home theater systems, cinema and beyond, DTS provides incredibly
high-quality, immersive and engaging audio experiences to listeners
everywhere. Now, DTS is powering imaging and sensing technologies
as well. For more information, please visit www.dts.com.
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable
extraordinary experiences. Xperi technologies, delivered via its
brands (DTS®, HD Radio™, TiVo®), and by its startup, Perceive, are
integrated into billions of consumer devices and media platforms
worldwide, powering smart devices, connected cars and entertainment
experiences, including IMAX® Enhanced, a certification and
licensing program operated by IMAX Corporation and DTS, Inc. Xperi
has created a unified ecosystem that reaches highly engaged
consumers, driving increased value for partners, customers and
consumers.
©2024 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD
Radio, DTS Play-Fi, Perceive and their respective logos are
trademark(s) or registered trademark(s) of Xperi Inc. or its
subsidiaries in the United States and other countries. IMAX is a
registered trademark of IMAX Corporation. All other trademarks and
content are the property of their respective owners.
XPER- P
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version on businesswire.com: https://www.businesswire.com/news/home/20240904196977/en/
Xperi Media: Allyse Sanchez, Xperi
Allyse.sanchez@xperi.com
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