Milestone comes as China looks to become world's largest travel
and tourism market by 2035; builds on Wyndham's reacquisition of
direct franchising rights for Days Inn in 2019
SHANGHAI, Oct. 29,
2024 /PRNewswire/ -- Wyndham Hotels & Resorts
surpassed a major milestone in China: signing nearly 600 direct franchise
agreements across the country in just five years. The achievement
is a testament to Wyndham's owner-first approach to franchising and
increased efforts in recent years to reduce its reliance for growth
on master licensees—a move underscored in 2019 when the Company
reacquired direct franchising rights for its Days Inn brand in
China.
Today, Wyndham is the largest U.S. based hotel company in
China by number of properties,
with a footprint spanning more than 1,600 hotels and more than
180,000 rooms across 13 of its 25 brands. In the first half of 2024
alone, Wyndham signed direct franchise agreements for more than 70
hotels in key markets including Beijing, Jiangsu and Guangdong. The milestone comes amidst a travel
and tourism surge in China, where
it is on track to become the world's largest travel and tourism
market by 2035, giving owners an opportunity to capitalize as
guests look to explore the country.
"We have an industry-leading footprint in China, and as the country's tourism segment
continues to grow, it's more important than ever to showcase the
value of joining forces with the world's largest hotel franchisor.
Through direct franchising, we gain greater control over the
consistency and direction of our brands in China while unlocking the benefit of building
long-term relationships with franchisees—all of which are key to
driving further expansion."
- Joon Aun OOI, President, Asia Pacific, Wyndham Hotels & Resorts
A Brand for Every Owner and Guest
In line with its
mission of making hotel travel possible for all and catering to the
diverse needs of Chinese travelers, Wyndham has opened nearly 300
direct franchised hotels in China
over the last five years spanning economy to upscale
accommodations. What's more, the Company continues to broaden its
portfolio of brands in the country, introducing both Hawthorn by
Wyndham and La Quinta by Wyndham during that same time, the latter
of which now has four hotels open and another six in the
pipeline.
Standout hotel openings since 2019 include:
- Hawthorn by Wyndham Dali Erhai Park: Marking the
first Hawthorn by Wyndham in Asia
Pacific, the hotel offers an urban retreat catering to
business and leisure guests alike. The hotel offers easy access to
the bustling city center as well as relaxing walking trails around
Erhai Lake at Erhai Park, as well as amenities like a breakfast
buffet, Tea Bar and laundry.
- La Quinta by Wyndham Weifang
South: Marking the first La Quinta by Wyndham in
Greater China, this contemporary
hotel is surrounded by lush landscape and Yuhe River views. Guests can enjoy modern
amenities including a fitness center, three restaurants and event
space for up to 2,500 guests.
- Wyndham Garden Qionglai Downtown: Tucked away in
Qionglai, one of Sichuan
Province's oldest cities, the 88-room hotel boasts a unique
design that retains its traditional courtyard architecture balanced
with a modern, renovated interior to cater to today's guest. Just
70 kilometers from Chengdu Shuangliu International Airport and
minutes from Wenjun Well and other
local attractions, the hotel is the ideal home base for travelers
looking to explore the area.
- Wyndham Grand Shanxi Xiaohe Xincheng: Joins La Quinta by
Wyndham Shanxi Xiaohe Xincheng and Wyndham Shanxi Xiaohe Xincheng
as part of the Shanxi Xiaohe Xincheng project, a cluster of three
hotels accounting for more than 1,000 rooms. This hotel is situated
in the city's buzzing business district with a manicured courtyard,
stylish lobby and gourmet Chinese cuisine. The hotel offers direct
access to the Xiaohe International Convention and Exhibition Center
along with impressive meeting and event space of its own.
- Wyndham Shanghai Nanxiang: Located in the heart of
Nanxiang's cultural and business district, the hotel puts guests in
the prime spot to enjoy the rich history of the surrounding area
dating back 1,500 years. Just 18 kilometers from Shanghai Hongqiao
International Airport and 15 kilometers from Shanghai Hongqiao
Railway Station, the hotel perfectly caters to those traveling for
business and sightseeing alike.
- Wyndham Sun Moon
Lake: Nestled on the shores of Sun Moon Lake,
Taiwan's largest natural lake, the
15-story hotel boasts state-of-the-art wellness facilities
including a fitness center, outdoor pool and tranquil spa. Its
prime location gives guests easy access to iconic attractions like
the Sun Moon Lake Ropeway, Nine Frogs Stack and Wenwu Temple.
- Wyndham Tai'an West:
Located at the foot of Mount Tai, the 342-room hotel allows guests
to immerse themselves in the stunning natural beauty and rich
cultural heritage of the Shandong
Province. The hotel offers easy access to the Beijing-Fuzhou
Expressway, Jingfu Expressway and the high-speed Tai'an Railway
Station, as well as notable attractions including Mount Tai Global
Geopark, the historic Dai Temple and
the Dawenkou Cultural Site.
Growth in Greater China is
powered by the Wyndham Advantage—a combination of world-class
marketing, distribution and other resources designed to put owners
on the path to success. Inclusive of more than $325 million in innovative technology investments
over the past six years, owners have access to best-in-class
technology from industry-leading providers, including next-gen
property management systems, as well as a growing member base of
approximately 112 million enrolled Wyndham Rewards members
globally.
For more information on development opportunities with Wyndham
Hotels & Resorts, visit development.wyndhamhotels.com.
Images associated with this release can be
found here.
About Wyndham Hotels & Resorts
Wyndham Hotels
& Resorts (NYSE: WH) is the world's largest hotel franchising
company by the number of properties, with approximately 9,200
hotels across over 95 countries on six continents. Through
its network of approximately 893,000 rooms appealing to the
everyday traveler, Wyndham commands a leading presence in the
economy and midscale segments of the lodging industry. The
Company operates a portfolio of 25 hotel brands, including Super
8®, Days Inn®, Ramada®,
Microtel®, La Quinta®, Baymont®,
Wingate®, AmericInn®, Hawthorn
Suites®, Trademark Collection® and
Wyndham®. The Company's award-winning Wyndham
Rewards loyalty program offers approximately 112 million enrolled
members the opportunity to redeem points at thousands of hotels,
vacation club resorts and vacation rentals globally. For more
information, visit wyndhamhotels.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/wyndham-grows-direct-franchising-business-in-china-signs-nearly-600-hotels-over-five-years-302288998.html
SOURCE Wyndham Hotels & Resorts
