Wish-Bone(R) 'What's Your Salad Style?' Contest Turns Salad Recipes Into Haute Couture
05 März 2007 - 2:00PM
PR Newswire (US)
Second Annual Summer Salad Fashion Show to Feature
Consumer-Inspired Vegetable Fashions and Celebrate Newest
Wish-Bone(R) Salad Spritzers(TM) Vinaigrette Dressings ENGLEWOOD
CLIFFS, N.J., March 5 /PRNewswire/ -- Can cucumbers, carrots and
corn serve as inspiration for haute couture? Wish-Bone(R) thinks so
and is inviting consumers to submit their favorite salad recipes in
the "What's Your Salad Style?" contest. Two winners will receive a
trip to New York City to see their recipes brought to life as
ready-to-wear fashions using real fruits and vegetables at the
second annual Wish-Bone(R) Summer Salad Fashion Show on May 17,
2007. The contest celebrates the newest flavors of Wish-Bone(R)
Salad Spritzers(TM) Vinaigrette Dressings -- Caesar Delight(TM),
French Flair(TM), Raspberry Bliss(TM) and Asian Silk(TM). At the
second annual Wish-Bone(R) Summer Salad Fashion Show, models clad
in crisp couture will make a splash in extraordinary fabrics --
lettuce for lace, tomatoes for taffeta, and carrots for cashmere.
"Not only is salad the star of on the runway of our fashion show
but it's also the star of a nutritious and balanced diet," said
Dana Emery, Marketing Director, Wish-Bone(R) dressings. "Our newest
flavors of Salad Spritzers(TM) offer even more delicious ways for
people to enjoy their vegetables every day. With just one or two
calories per spray, they are the perfect portion-control tool."
Judging & Prizes: Entries will be based on the following
criteria: creativity of written statement (50%), originality of
recipe ingredients (30%) and suitability of ingredients to inspire
a fashion design (20%). Two winners will be chosen to have their
salad styles made into a fashion by a designer at the Wish-Bone(R)
Summer Salad Fashion Show on May 17, 2007. Each winner will receive
a trip to New York City, May 16-19, 2007, to see the show and a
$500 style shopping spree. Winning designs will also be featured in
People Magazine's "Best Dressed" issue in September. The contest is
subject to Official Rules which are available at
http://www.wish-bone.com/ through April 9, 2007. Entry Details:
Enter online at http://www.wish-bone.com/. Complete the online
entry form with your salad recipe, including you favorite
Wish-Bone(R) Salad Spritzers(TM) Vinaigrette Dressing, and describe
in 100 words or less how your salad recipe reflects your personal
style. The contest beings March 5, 2007 and ends on April 9, 2007.
Wish-Bone(R) Salad Spritzers(TM) Vinaigrette Dressings, the popular
spray-on dressing, are now available in Caesar Delight(TM), French
Flair(TM), Raspberry Bliss(TM) and Asian Silk(TM). Salad
Spritzers(TM) are packaged in easy-to-use spray bottles that allow
salad lovers to spray exactly the amount they desire and enjoy a
perfectly dressed salad. The new flavors join Balsamic Breeze(TM),
Italian Vinaigrette Dressing(TM) and Red Wine Mist Cabernet
Vinaigrette(TM) in the Salad Spritzers(TM) wardrobe. For photos: To
view and download images from last year's fashion show, visit
http://newsroom.mbooth.com/Wish-Bone/show2007 About Unilever
Unilever (NYSE:ULNYSE:UN), one of the world's largest consumer
products companies, aims to add vitality to life by meeting
everyday needs for nutrition, hygiene and personal care. Each day,
around the world, consumers make 150 million decisions to purchase
Unilever products. The company has a portfolio of brands that make
people feel good, look good and get more out of life. In the United
States these brands include recognized names such as: Axe, "all,"
Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock,
Degree, Dove personal care products, Hellmann's, Lipton, Knorr,
Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and
Vaseline. All of the preceding brand names are registered
trademarks of the Unilever Group of Companies. Dedicated to serving
consumers and the communities where we live, work and play,
Unilever in the United States employs more than 15,000 people in 74
office and manufacturing sites in 24 states and Puerto Rico --
generating approximately $10 billion in sales in 2004. For more
information visit http://www.unileverusa.com/. CONTACT: Alexis
Tedesco M Booth & Associates 212/539-3204 DATASOURCE: Unilever
CONTACT: Alexis Tedesco, of M Booth & Associates,
+1-212-539-3204, , for Unilever Web site: http://www.wish-bone.com/
http://www.unileverusa.com/
http://newsroom.mbooth.com/Wish-Bone/show2007
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