Americans Feel They're Starving Themselves While Dieting
04 Januar 2007 - 1:00PM
PR Newswire (US)
Survey Results for the Second Year Confirm Dieters' Ongoing
Struggles ENGLEWOOD CLIFFS, N.J., Jan. 4 /PRNewswire/ -- For the
second year in a row, a survey from TSC, a division of Yankelovich
reports that at any one time almost 2/3rds of Americans are on a
diet. The survey reveals that two in three people admit that hunger
causes them to cheat on their diet, and in fact a majority of
dieters (56%) feel there are times when they are "starving
themselves to death." Slim-Fast has just made dieting a whole lot
easier with the announcement that in 2007, ALL Slim-Fast meal
replacement shakes and bars are clinically proven to control hunger
for up to four hours. The comprehensive consumer survey found that
over half of people surveyed (55%) felt they could do a better job
of keeping their weight under control if they could go longer after
eating a meal without being hungry. Additionally, 1/3 of
respondents (31%) say that they feel hungry only three hours after
eating breakfast, lunch or dinner. With this in mind, Slim-Fast has
adapted their entire line of Slim-Fast meal products to address the
issue of hunger control head-on, by utilizing the body's natural
ability to signal satiety and control hunger for up to four hours.
Additionally 70% of American women currently trying to diet said
that the most important item of clothing that inspired them to lose
weight was their jeans. To that end, Slim-Fast is launching a
national sweepstakes, challenging America to "Zip Up Your Hunger,"
in partnership with Levi's Strauss Signature(R). "Jeans are a great
motivator for losing weight, and we know that hunger is a
significant impediment to success for many people. For many,
fitting into their favorite pair of jeans IS their primary weight
loss goal, that's why it is no surprise that nearly half of women
surveyed feel that losing a clothing size is more important than
the amount of pounds," says Patricia Groziak, M.S., R.D., Unilever
Senior Manager, Medical Marketing for Slim-Fast. "With four hours
of hunger control in every Slim-Fast meal replacement product, and
the additional motivation of a national sweepstakes, we believe
consumers will have important tools to help them meet their weight
loss goals." Last year Slim-Fast reformulated the Slim-Fast Optima
shake. It is the first of its kind as a new option for weight loss
using a unique, proprietary blend of common food ingredients --
namely fats and proteins -- in a great tasting shake with a
nutritionally balanced formula. Also this year, the company tested
its entire product line and the results demonstrated that both
Slim-Fast meal replacement shakes and bars control hunger for up to
four hours or more. Slim-Fast is a flexible and convenient weight
loss approach that can fit into anyone's busy lifestyle. Americans
are time-stretched and rushing to get a healthy meal on the run,
which leads many people to rely on unhealthy versions of fast food
and convenience foods. Slim-Fast Shakes and Meal Bars are truly
Meals On-The-Go that can go anywhere with no preparation or cooking
needed. And the Slim-Fast Optima Diet is simple to follow-simply
replace breakfast with a Slim-Fast Meal, combine a Slim-Fast Meal
with a 200-calorie healthy food choice at lunch, dine on a Sensible
Meal at dinner, and snack on fruits, vegetables or
portion-controlled, satisfying snacks between meals. There are 4
customized meal plans designed to help people get started in
achieving their personal healthy weight goal. Or, use Slim-Fast
Meals as part of any diet plan for a nutritionally-balanced,
satisfying, calorie-controlled meal replacement. Slim-Fast is also
committed to providing consumers with motivation and support to
help them navigate the rough waters of weight loss. To enter the
Zip Up Your Hunger sweepstakes and for official rules, consumers
can go to http://www.zipupyourhunger.com/. The grand prize winner
(and guest) will receive an all expense paid trip to San Francisco,
a shopping spree, and a makeover. Furthermore, the winner will
receive a consultation with a Levi Strauss Signature(R) designer to
create her own personally designed Levi Strauss Signature(R) jeans.
In addition, 100 pairs of Levi Strauss Signature(R) jeans will be
given away each week through mid April. The first 10,000 consumers
who opt into the contest will receive a starter pack that includes
a Little Red book, Levi's fit guide, pedometer and coupons for Free
Slim-Fast, Dove, Lipton, & Wishbone. About Slim-Fast Optima(R)
Meals On-The-Go Slim-Fast has been a national leader in the
weight-management field for nearly 30 years. Recently, the company
reformulated its flagship product, the Optima Shake, to control
hunger for up to 4 hours with just 190 calories. The product
contains a unique, patent-pending protein blend that triggers a
feeling of fullness (satiety) in the body through normal digestive
processes -- without appetite suppressants or stimulants. Because
many dieters cite hunger as a key reason for why their diets fail,
the new Slim-Fast shakes can help them stay on track to achieve
their weight loss goals. And Slim-Fast Meal Bars have also been
proven to control hunger for up to 4 hours. About Slim-Fast Foods
Company Slim-Fast, a Unilever brand, offers a proven and effective
way to lose weight that includes delicious and nutritionally
balanced weight loss shakes and meal bars, meal planning and
tracking tools, physical activity suggestions, and expert advice
and support. There are over 30 published clinical studies which
show that following the Slim-Fast plan promotes effective weight
loss and weight maintenance as well as improvement in the health
risks associated with obesity. The Slim-Fast product line includes
an affordable range of Shakes, Powders, Meal Bars and Snack Bars
that are available in retail outlets nationwide. Visit
slim-fast.com or call 1 800 SLIMFAST for more information. About
Unilever Unilever (NYSE:ULNYSE:UN), one of the world's largest
consumer products companies, aims to add vitality to life by
meeting everyday needs for nutrition, hygiene and personal care.
Each day, around the world, consumers make 150 million decisions to
purchase Unilever products. The company has a portfolio of brands
that make people feel good, look good and get more out of life. In
the United States these brands include recognized names such as:
Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country
Crock, Degree, Dove personal care products, Hellmann's, Lipton,
Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle,
Suave, Sunsilk and Vaseline. All of the preceding brand names are
registered trademarks of the Unilever Group of Companies. Dedicated
to serving consumers and the communities where we live, work and
play, Unilever in the United States employs approximately 15,000
people in 66 office and manufacturing sites in 24 states and Puerto
Rico- generating more than $9 billion in sales in 2005. For more
information, visit http://www.unileverusa.com/. DATASOURCE:
Slim-Fast CONTACT: Corey R. Martin, of Ogilvy PR Worldwide,
+1-212-880-5364, , for Slim-Fast Web site: http://slim-fast.com/
http://www.zipupyourhunger.com/
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