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Prime Hospitality Corp. to Offer 'Triple Points and Miles' Promotion for Prime Rewards Members FAIRFIELD, N.J., Sept. 16 /PRNewswire-FirstCall/ -- Prime Hospitality Corp. (NYSE:PDQ) announced that beginning September 20, it will launch a "Triple Points and Miles" promotion for members of the Prime Rewards frequent traveler program. This exciting promotion will award all Prime Rewards members with triple points AND triple miles for stays anytime between September 20, 2004 and November 20, 2004, at all AmeriSuites, Wellesley Inns & Suites and Prime Hotels & Resorts. The Prime Rewards program enables guests at AmeriSuites, Wellesley Inn & Suites and Prime Hotels & Resorts to earn free points and airline miles for their visits. Prime Rewards offers the fastest, easiest and most seamless way to earn points and miles and the easiest redemptions. Members choose between mileage with Alaska Airlines Mileage Plan(R), America West Flight Fund(R), American Airlines AAdvantage(R), Delta SkyMiles(R), Continental One-Pass(R), United Mileage Plus(R), or US Airways Dividend Miles(R). Prime Rewards members also enjoy special benefits such as express reservations, free local calls, and express check-in. Jim Gard, Prime's Vice President of Marketing Services, says, "Most hotel frequent guest programs run promotions that offer extra points or miles for guest stays -- some even go as high as double points and/or miles. Prime Rewards is outshining all of them by offering triple points and miles. This promotion firmly demonstrates our gratitude to our members for staying with us. Prime Rewards is one of the few programs offering both points and miles." To publicize the promotion, Prime Hospitality has also launched a national advertising campaign dubbed "Triple Decker". The campaign features images of over-stuffed triple decker sandwiches to announce the promotion through television and print advertising, sales brochures, communications to Prime Rewards members, and property collateral. Those wishing to become Prime Rewards members can find out more about the program and enroll online at http://www.prime-rewards.com/. A dedicated reservations hotline is also available at 866-PRIMERY (774-6379). About Prime Hospitality - Prime Hospitality Corp., one of the nation's premiere lodging companies, owns, manages, develops and franchises more than 240 hotels throughout North America. The Company owns and operates three proprietary brands, AmeriSuites(R) (all suites), PRIME Hotels & Resorts(R) (full-service) and Wellesley Inns & Suites(R) (limited service). Also within Prime's portfolio are owned and/or managed hotels operated under franchise agreements with national hotel chains including Hilton, Sheraton, Hampton, and Holiday Inn. Prime can be accessed over the Internet at http://www.primehospitality.com/. DATASOURCE: Prime Hospitality Corp. CONTACT: Media, Jeremy Zuck, Prime Hospitality Corp., +1-973-882-7662, Web site: http://www.primehospitality.com/ Company News On-Call: http://www.prnewswire.com/comp/155593.html

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