Nancy Reyes Appointed President and
CEO
NEW
YORK, Aug. 14, 2024 /PRNewswire/ -- BBDO
Worldwide announced today that Andrew
Robertson, who has served as President and CEO since
May 2004, will become Chairman on
October 1st. Nancy Reyes will succeed him as President and
CEO of BBDO Worldwide.
Under his leadership, the network has been recognized as one of
the most consistently creative and effective agencies in the world,
garnering numerous industry accolades and setting a standard for
creative excellence.
BBDO was named Network of the Year at Cannes Lions a
record-setting seven times and, in 2020, the first-ever Network of
the Decade. Since 2005, BBDO has also been honored as Global Agency
of the Year in Ad Age, Adweek and Campaign, was named Best of the
Best by the World Advertising Research Center and has been
recognized as the Most Effective Network in the world five times by
the Global Effie Index.
"We have been extremely lucky to have an industry titan at the
helm of BBDO for over two decades," said John Wren, Chairman and CEO of Omnicom.
"Andrew's passion for the business was felt by his people and
clients alike, always hands on to ensure the network maintained its
industry leading standards of creativity. We are grateful he will
continue to guide the network in his new role as Chairman and are
excited for Nancy to take the reins as CEO as she propels BBDO into
the future."
Andrew was inducted to the AAF Hall of Fame in 2022 and has been
named one of The 100 Most Influential Leaders in Marketing, Media
and Tech, alongside the likes of Mark Zuckerburg, Tim Cook and Jeff
Bezos.
He has worked closely with many of the agency's clients and been
instrumental in some of its most notable new business wins,
including, in recent years, The Home Depot, Enterprise Holdings,
and Heineken.
Nancy Reyes, who joined BBDO in
October of last year, has an enviable track record for client
growth and talent development.
"When Nancy joined last year as CEO of The Americas, I'm sure it
was clear to all what the plan was," Robertson says. "In the time
since, she has proven to be exactly what I expected – a decisive
and fast-acting leader with a clear point of view on where we need
to go as a network, resilience, a sense of humor, and a relentless
drive to bring great work to our clients that drives their
businesses. Nancy has made this decision very easy for me."
Nancy Reyes expressed her respect
and admiration for Robertson: "I recognize I have some big shoes to
fill. Andrew's career and legacy is unparalleled – I am lucky he
will be around to provide guidance and support to our clients, our
teams and me. I am excited to have the opportunity to bring the
beautiful community of BBDO together to design where we go from
here. This is a fantastic agency with a very long runway
ahead."
"I want to be clear. I have no plan to retire," says Robertson.
"As Chairman I will be here to help Nancy in whatever ways I can,
to coach our people, and to work with our clients, something I have
always loved doing."
About BBDO
BBDO Worldwide is a global, full-service marketing
communications agency network. At BBDO, our mantra is "The Work.
The Work. The Work." We believe passionately in the power of
creativity to move people and therefore move brands and businesses
towards growth. We've been around for 132 years and we still
haven't let the cement harden. That's why, what matters to us is
not what we have done but what we're doing now and in the future.
To keep forward momentum as we embark on another year of striving
to be the most creative and effective agency in service of our
clients and our people. BBDO is part of Omnicom (NYSE: OMC)
(www.omnicomgroup.com).
About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired,
creative marketing and sales solutions. Omnicom's iconic agency
brands are home to the industry's most innovative communications
specialists who are focused on driving intelligent business
outcomes for their clients. The company offers a wide range of
services in advertising, strategic media planning and buying,
precision marketing, retail and digital commerce, branding,
experiential, public relations, healthcare marketing and other
specialty marketing services to over 5,000 clients in more than 70
countries. For more information,
visit www.omnicomgroup.com.
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SOURCE BBDO