OMG Agency OMD Named Media Network of the
Year, with sister-shop PHD claiming second place
Group revealed first-mover partnerships
with leading retail, programmatic buying and social platforms that
will connect upper funnel investment to sales
NEW
YORK, June 28, 2024 /PRNewswire/ -- Omnicom
Media Group (OMG), the media services division of Omnicom (NYSE:
OMC) emerged from the 2024 Cannes Lions International Festival of
Creativity as the most honored media holding company, earning the
highest combined total of Lions awards (including two Grand Prixes)
and short list placements than any other global media group.
For the third time in seven years, OMG agency OMD Worldwide was
named Media Network of the Year, while sister-agency (and 2020-2021
winner) PHD claimed second place. OMD's win marks the fourth
time an OMG agency has taken the Media Network of the Year title
since 2017.
During the Cannes festival OMG
also revealed four first-mover strategic partnerships with leading
retail, programmatic buying and social platforms that will, for the
first time, enable upper funnel media investment to be
connected to sales, including leveraging Amazon Ads'
proprietary browsing, shopping, and streaming insights to
directly tie linear and CTV investment to purchases made on Amazon;
a co-development partnership with The Trade Desk that enables both
advanced video planning and sales-based optimization; TikTok shop
certification for Omnicom's Flywheel digital commerce division that
connect creator content to sales; and activating within Instacart's
Developer Platform to make creator content shoppable and
attributable.
Summing up the takeaway from OMG's week of awards and
announcements, CEO Florian Adamski
said, "The honors and headlines we earned in Cannes are a testament to our talent around
the world. Connected and empowered our industry-leading Omni
open operating system, they are creating the brilliant campaigns
and first-to-market capabilities that unlock growth for our clients
and opportunities for our people."
About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of
Omnicom Group Inc. (NYSE: OMC), delivers transformational
experiences for consumers, clients, and talent. Powered by
the Omni marketing orchestration system, OMG connects best
-in-class capabilities that enable our full-service
media agencies OMD, PHD and Hearts & Science to deliver
more relevant and actionable consumer experiences; more productive
and proactive client experiences; and more collaborative
and rewarding talent experiences for the more than 26,000
people serving the world's leading brands in OMG agencies around
the globe.
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SOURCE Omnicom Media Group