- OAG aligns BBDO, DDB, TBWA and the Advertising Collective
under one leadership
- Accelerates investments in innovative tools, technologies,
and AI platforms
- TBWA CEO, Troy Ruhanen, is
elevated to Global CEO, OAG
NEW
YORK, Aug. 27, 2024 /PRNewswire/ -- Omnicom
(NYSE: OMC) today announced the formation of Omnicom Advertising
Group (OAG), a new global organization aligning world-class
creative networks BBDO, DDB, TBWA, as well as leading agencies
within the Advertising Collective including Goodby Silverstein
& Partners, GSD&M, Merkley & Partners and Zimmerman.
OAG will be led by Troy Ruhanen as
Global CEO, Deepthi Prakash as Chief
Operating Officer and Denis Streiff
as Global CFO.
Bringing these agency brands under one leadership addresses
clients' needs for powerful creative solutions like never before.
Each will retain its unique brand, culture and people, while
capitalizing on OAG's shared and scaled investments in innovative
tools, technologies, specialist capabilities, and AI platforms.
This foundation will enhance agencies' ability to deliver
world-class creativity and accelerate growth, as well as unlock
greater opportunities for personal and professional growth for
their talent.
The agency networks within OAG will report to Ruhanen and will
be led by:
- Nancy Reyes, who was recently
promoted to Global CEO of BBDO
- Alex Lubar, Global CEO of
DDB
- Erin Riley, who is being
elevated to CEO of TBWAWorldwide from her previous role as
TBWAChiatDay US CEO
- James Fenton, CEO of the
Advertising Collective
"OAG will make the best even better. One of the most exciting
parts of this new division is that we can collectively invest in
innovative offerings – such as Omnicom's recent first-mover
partnerships in GenAI," said Ruhanen. "This will take our
world-class creativity to the next level and keep our clients at
the top of their industries. While we are excited to grow together,
we will continue to celebrate and protect the uniqueness of each
agency's culture and entrepreneurship."
Over the years, Omnicom has successfully organized its portfolio
by aligning its agencies into marketing disciplines to strengthen
the depth of its services and enhance collaboration across the
group. This includes the formation of world-class Practice Areas
such as Omnicom Media Group (OMG), Omnicom Health Group (OHG),
Omnicom Precision Marketing Group (OPMG) and Omnicom Public
Relations Group (OPRG). Each area now benefits from scaled
investment and experimentation as the marketing world
transforms.
John Wren, Chairman and CEO of
Omnicom said, "Clients want best-in-class talent, innovation and
seamless delivery of creative services around the globe. OAG will
deliver on that promise while allowing our agency cultures to
remain strong and evolve through shared investments and best
practices. With Troy at the helm of this new division, I'm
confident our creative agencies and all our incredibly talented
minds will continue to set the bar for the industry."
Existing clients will continue to be serviced by the agency and
teams they currently work with, now with the enhanced capabilities
of the wider group. The changes will take effect on January 1, 2025.
About Omnicom
Omnicom (NYSE: OMC) is a leading
provider of data-inspired, creative marketing and sales solutions.
Omnicom's iconic agency brands are home to the industry's most
innovative communications specialists who are focused on driving
intelligent business outcomes for their clients. The company offers
a wide range of services in advertising, strategic media planning
and buying, precision marketing, retail and digital commerce,
branding, experiential, public relations, healthcare marketing and
other specialty marketing services to over 5,000 clients in more
than 70 countries. For more information,
visit www.omnicomgroup.com.
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SOURCE Omnicom Group Inc.