NEW
YORK, Nov. 27, 2023 /PRNewswire/ -- TA Digital,
a global digital experience consultancy, announced today that it
has earned its 9th and 10th specializations
in the Adobe Experience Cloud by being only the second Adobe
partner ever to specialize in Adobe Experience Platform (AEP)
Real-Time Customer Data Platform (CDP) and the seventh to
specialize in Adobe Workfront. These achievements give the company
an unmatched number of specializations across the Adobe Experience
ecosystem.
One of the select few agencies in the world to hold Adobe Global
Platinum Solution Partner status, TA Digital (part of the
global Credera network within Omnicom's Precision Marketing Group)
is Adobe's most strategic and widely specialized partner.
"Earning these additional Adobe specializations will
further TA Digital's ability to offer the best of strategy,
technology, marketing, and support to drive game-changing solutions
for our clients," said Paolo
Yuvienco, Chief Technology Officer, Omnicom. "I want to
congratulate TA Digital on this remarkable achievement, as
this recognition sets it apart and solidifies its position as a
trusted partner for businesses seeking world-class digital
solutions."
"In our relentless pursuit of enhancing user experiences, TA
Digital is proud to emerge as the foremost specialized partner
across the largest spectrum of Adobe tools," said Dr. Ali Alkhafaji, Chief Executive Officer &
President, TA Digital. "The true
strength of the Adobe suite lies in the synergy of its components,
and we are dedicated to unlocking its potential to empower our
clients and elevate their users' experiences."
Specialized partners are certified by Adobe for their proven
capabilities and successful implementations — the best of the best
in the Adobe partner ecosystem. Earning an Adobe specialization
allows partners to help Adobe customers build better experiences
and achieve higher returns through world-class solutions.
Specializations also assure Adobe clients that these partners have
certified technical proficiency and a proven track record of
success.
The Global Platinum Solution Partner status is the highest
partner status that can be achieved, distinguishing global partners
with a specialized team of certified experts across four product
groups in a minimum of two continents.
About TA Digital
TA Digital humanizes the digital
world. Through insightful strategies and innovative technologies,
the agency creates authentic experiences that empower organizations
to solve challenges and transcend expectations. For more than 20
years, TA Digital has been devising new ways to set businesses up
for success, working with them to optimize messaging across all
channels, provide engaging, seamless experiences for their
customers, and generate measurable ROI. A leader in next-generation
technologies, including customer data platforms and digital
experience platforms, TA Digital shares high-level, strategic
partnerships with world-class digital experience platform
companies, helping to shape the future of data and commerce.
About Omnicom Precision Marketing Group
Omnicom
Precision Marketing Group (OPMG) aligns Omnicom's global digital,
data, and customer relationship management (CRM) capabilities to
deliver precisely targeted and meaningful customer experiences at
scale. Using its universal framework of connected data, connected
intelligence, and connected experiences, OPMG provides services
that include data-driven product/service design, AdTech/MarTech
strategy and implementation, CRM/loyalty strategy and
activation, econometric and attribution modeling, and digital
experience design and development. At the core of these services is
Omni, a marketing orchestration system that combines a powerful
cultural insights engine with massively scaled data from first-,
second-, and third-party sources to deliver a single view of
consumers and better intelligence and outcomes for our clients.
About Omnicom
Omnicom (NYSE: OMC)
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms offer services in advertising, strategic
media planning and buying, precision marketing, commerce and
branding, experiential, customer relationship marketing (CRM),
public relations, healthcare marketing and other specialty
communications services to over 5,000 clients in more than 70
countries.
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SOURCE Omnicom Precision Marketing Group