Trina Roffino Promoted to CEO; Andrew
Robinson Named Executive Chairman
DALLAS, Jan. 26,
2023 /PRNewswire/ -- The Marketing Arm (TMA),
an agency specializing in creating cultural resonance for
brands, today announced its President Trina
Roffino has been promoted to CEO, effective
immediately. Andrew Robinson,
who previously held the chief executive title, has been elevated to
the new role of Executive Chairman. TMA is part of the
Omnicom Advertising Collective, a division of Omnicom Group Inc
(NYSE: OMC) featuring a portfolio of entrepreneurial creative-first
integrated marketing agencies.
As client needs have evolved, TMA has
adapted to meet those needs and be future ready
"During her time as President, Trina has been instrumental in
transforming TMA from a transactional agency known for sports
marketing and promotions to a business partner steeped in creative
strategy and execution across all consumer passion points," said
Robinson. "You can see it in the new clients we have attracted and
the multiplatform work we are delivering across our
businesses. Promoting her to CEO not only recognizes her
contributions, but positions TMA to build on this
momentum."
"As client needs have evolved, TMA has adapted to meet those
needs and be future ready," said Roffino. "We are entirely focused
on delivering cultural resonance for brands, which means redefining
and innovating the ways a brand can be truly integral to the
culture of their consumer. We are expanding our lanes with
clients by providing personalized, fully integrated solutions, and
we are enabling the growth and development of some of the greatest
talent in the industry."
Roffino is the third CEO in the agency's 30-year history.
As President, she oversaw significant organic growth by building a
customer-centric culture that drives innovation for every client
while prioritizing the growth and enrichment of talent and
partners. Prior to being named President, Roffino served as
TMA's Chief Client Officer.
Robinson has held the CEO position since 2019, steering TMA
successfully through the COVID-19 crisis and crystallizing its
commitment to creativity and cultural resonance. As Executive
Chairman, he will focus on client relationships, agency culture and
talent development.
The two executives have worked closely together since 2000 when
they held positions at Millsport, a sports agency that later merged
with TMA in 2004.
James Fenton, CEO of The Omnicom
Advertising Collective, said, "The growing recognition of
TMA's creative powers and cultural expertise is a testament to
Andrew and Trina's leadership. Andrew's focus has kept
creativity and culture at the center of what TMA does; and Trina
has taken that focus to the next level by evolving TMA's
capabilities. You can see it in the award-winning
experiential work and noteworthy campaigns the agency has delivered
for a broad range of clients."
ABOUT TMA
TMA (www.wearetma.agency) pushes past relevance to create true
cultural resonance for brands. A fully integrated agency with
strategic and creative expertise across all forms of content,
experience and partnership, TMA is headquartered in Dallas, with offices across the country and
staff around the globe. It is a part of Omnicom Group.
ABOUT THE OMNICOM ADVERTISING COLLECTIVE
The Omnicom Advertising Collective is a portfolio of
entrepreneurial creative-first integrated marketing agencies with
capabilities that include consumer branding, multicultural
marketing, B2B, experiential and activation, retail performance and
media, all backed by the scale of Omnicom Group. The
Collective agencies apply modern creative innovations to the
planning, ideation, and activation of end-to-end consumer
connection and engagement strategies to drive client success.
ABOUT OMNICOM GROUP INC
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a
leading global marketing and corporate communications
company. Omnicom's branded networks and numerous specialty
firms offer services in advertising, strategic media planning and
buying, precision marketing, commerce and brand consulting,
experiential, customer relationship marketing (CRM), public
relations, healthcare marketing and other specialty communications
services to over 5,000 clients in more than 70 countries.
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SOURCE The Marketing Arm (TMA)