Qualcomm Technologies, Inc. has been officially unveiled as
Manchester United’s new principal shirt partner for both the men’s
and women’s teams following the launch of the new home kit for the
2024/25 season featuring the Snapdragon® brand.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240701805492/en/
Manchester United have unveiled their new
2024/25 adidas Home kit, which features the Snapdragon brand for
the first time. (Photo: Business Wire)
The agreement, which will also see the Snapdragon brand
displayed on the away and third kit, is an expansion of the
existing strategic collaboration with Qualcomm Technologies.
Snapdragon processors can be found in more than 3 billion devices
globally, powering premium experiences from the world's biggest
digital brands across smartphones, next-generation PCs, extended
and virtual reality glasses, gaming, wearables, and cars.
The latest iconic Manchester United home shirt was presented
today by adidas, just weeks before it will be worn for the first
time by the men’s first team during their pre-season tour in Europe
and the US, including against Real Betis at the Snapdragon Stadium
for the Snapdragon Cup in San Diego on 31 July.
The launch video features Manchester United legend Eric Cantona
and celebrates the emotion, creativity and heart which he
epitomised as a player, and which the collaboration with Snapdragon
will aim to bring alive for fans. The video brings the first sight
of the Snapdragon brand on the front of a Manchester United shirt,
with the away and third kits due to be released later in July.
As part of the unveiling of the 2024/25 season kits, fans will
be able to access an augmented reality (AR) experience by scanning
the Snapdragon logo on the front of the kit. The experience,
developed by Snapdragon, will bring fans onto the pitch of Old
Trafford and feature exclusive Manchester United content throughout
the season.
Jean-Claude Blanc, Chief Executive of Manchester United, said:
“The launch of our new home kit is an exciting moment before the
start of every season and especially so this year as we welcome
Snapdragon as our new principal shirt partner.
“While the shirt will be the most visible symbol of our
collaboration, we are looking forward to using Snapdragon’s
processors to enable ground-breaking experiences for fans across
the globe, deepening their engagement with the football club they
love.
“We always strive to push boundaries of what’s possible and we
are excited to be partnering with a company at the forefront of
innovation.”
“We are excited to expand on our existing collaboration with
Manchester United and see the Snapdragon brand featured on the
Manchester United kit,” said Don McGuire, Senior Vice President and
Chief Marketing Officer of Qualcomm Incorporated. “With 1.1 billion
passionate fans and engaged followers around the world, Manchester
United is one of the most celebrated names in global sport. As the
Club’s new front of shirt partner, we aim to catapult the
Snapdragon brand to new heights, building not only increased
awareness, but also understanding and affinity for the role that
Snapdragon plays in powering amazing experiences across billions of
devices.”
Notes to editors
The front of shirt promotional video, featuring Eric Cantona,
can be viewed here.
Manchester United
Manchester United is one of the most popular and successful
sports teams in the world, playing one of the most popular
spectator sports on Earth. Through our 146-year heritage we have
won 69 major trophies, enabling us to develop the world’s leading
sports brand and a global community of 1.1 billion fans and
followers. Our large, passionate community provides Manchester
United with a worldwide platform to generate significant revenue
from multiple sources, including sponsorship, merchandising,
product licensing, new media & mobile, broadcasting and match
day.
About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing
everywhere, helping the world tackle some of its most important
challenges. Our proven solutions drive transformation across major
industries, and our Snapdragon® branded platforms power
extraordinary consumer experiences. Building on our nearly 40-year
leadership in setting industry standards and creating era-defining
technology breakthroughs, we deliver leading edge AI,
high-performance, low-power computing, and unrivalled connectivity.
Together with our ecosystem partners, we enable next-generation
digital transformation to enrich lives, improve businesses, and
advance societies. At Qualcomm, we are engineering human
progress.
Qualcomm Incorporated includes our licensing business, QTL, and
the vast majority of our patent portfolio. Qualcomm Technologies,
Inc., a subsidiary of Qualcomm Incorporated, operates, along with
its subsidiaries, substantially all of our engineering and research
and development functions and substantially all of our products and
services businesses, including our QCT semiconductor business.
Snapdragon and Qualcomm branded products are products of Qualcomm
Technologies, Inc. and/or its subsidiaries. Qualcomm patented
technologies are licensed by Qualcomm Incorporated.
Snapdragon is a product of Qualcomm Technologies, Inc. and/or
its subsidiaries.
Snapdragon is a trademark or registered trademark of Qualcomm
Incorporated.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240701805492/en/
Michael Gibson, Head of Corporate Communications Email:
michael.gibson@manutd.co.uk Tel: +447917 091109
Clare Conley Media Relations 1-858-845-5959
corpcomm@qualcomm.com
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