New name, same taste: The iconic taste
Canadians have enjoyed for decades will now be produced by
Coca-Cola under the FUZE® Iced Tea brand
TORONTO, Jan. 13,
2025 /CNW/ - Coca-Cola is proud to announce that
its recipe for the country's best-selling iced tea is now available
as FUZE® Iced Tea. Crafted with the same signature
recipe Canadians have enjoyed for decades, FUZE® Iced
Tea is now available at major retailers, convenience stores and
food service locations across Canada.
For the last 30 years, Coca-Cola has produced and owned the
recipe for Canada's best-selling
iced tea. As of December 31, 2024,
Coca-Cola is no longer producing or bottling iced tea under
Nestle-owned trademarks, which means that Canadians' favourite iced
tea is now available as FUZE® Iced Tea.
"The beloved taste that Canadians have enjoyed for decades is a
recipe proudly created and owned by Coca-Cola," said Phil Cox, General Manager of Coca-Cola Canada.
"We're launching FUZE® Iced Tea in Canada using this exact recipe to ensure
Canadians continue to enjoy that iconic iced tea flavour they grew
up with."
In addition to the iconic lemon iced tea taste Canadians know
and love, the brand is introducing new flavours to bring Canadians
more refreshing ready-to-drink iced tea options. FUZE®
Iced Tea will be available in five refreshing flavours, made with
real tea and natural fruit flavours: Lemon, Lemon Zero Sugar,
Raspberry, White Peach and Lemon Green Tea.
Coca-Cola is going to great lengths to deliver Canadians their
first sip of FUZE® Iced Tea. The FUZE® Iced
Tea Flavour Fleet will travel coast-to-coast throughout 2025
delivering two million product samples to ensure every Canadian has
a chance to experience the same great iced tea taste. One sip and
they'll know.
"The iconic iced tea flavour that Canadians have enjoyed for
years is here to stay," said Jacques
Blanchet, Director of Integrated Marketing for Coca-Cola
Canada. "FUZE® Iced Tea is made using the same
recipe, with the same ingredients sourced from the same suppliers,
at the same Canadian facilities where we have made Nestea for
decades."
FUZE® Iced Tea bottles and cans are made,
merchandised, distributed, and sold in Canada in partnership with Coke Canada
Bottling.
For more information about FUZE® and its exciting
range of flavours, visit coca-cola.ca or follow
FUZE® on Facebook, Instagram, or TikTok.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company's purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and
tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
Georgia, Gold Peak and Ayataka.
Our juice, value-added dairy and plant-based beverage brands
include Minute Maid, Simply, innocent, Del
Valle, fairlife and AdeS. We're constantly transforming our
portfolio, from reducing sugar in our drinks to bringing innovative
new products to market. We seek to positively impact people's
lives, communities and the planet through water replenishment,
packaging recycling, sustainable sourcing practices and carbon
emissions reductions across our value chain. Together with our
bottling partners, we employ more than 700,000 people, helping
bring economic opportunity to local communities worldwide. Learn
more at www.coca-colacompany.com and follow us on Instagram,
Facebook and LinkedIn.
SOURCE The Coca‑Cola Company