Portrait of “All-American” Family is Out of Date According to New HP Study
28 August 2018 - 12:00PM
Study highlights:
HP Inc. today released the results of a new study examining
current perceptions of what it means to be an “All-American
family.” HP asked 2,000 respondents to measure the presence of bias
between different types of families and whether they identify
as “All-American.” The study is part of HP’s Reinvent Mindsets
campaign focused on reducing unconscious bias. The program
celebrates the portrait of what is emerging as the new American
family – one that transcends gender, race, sexual orientation and
country of origin.
The study was reflective of HP’s new film, Family Portraits,
about a social experiment involving 13 diverse families
representative of modern America. In the film, six additional
participants were asked to choose from the group who they
thought comprised an All-American family portrait. None
of the six successfully paired the actual families in the room.
The film captures the social experiment and reactions when the
real family groupings are revealed, breaking stereotypes and
highlighting a range of biases. Each family then shares what being
All-American means to them and poses for portraits to memorialize
and celebrate the moment.
“Family Portraits highlights the beauty and range in today’s
‘All-American’ family,” said Carlos Ricardo, HP’s Head of Print
Marketing, Americas. “These families are a portrait of our
customers and we learned that they all treasured both the
experience and the printed photos.”
Reinvent Mindsets Series
HP
originally introduced its Reinvent Mindsets campaign with a series
of films to fight unconscious bias in hiring. Films have included
Let’s Get in Touch, Dads and Daughters, Proud Portraits and
#LatinoJobs. Each film identified a unique insight of key hiring
communities – African American, women, LGBTQ and Latino – to
position HP as an employer of choice and as a company who makes
hiring decisions based only on talent. Family Portraits has a
broader message about the changing face of American
families.
“The Reinvent Mindsets study findings reinforce that to connect
with everyone, everywhere, we must strip away bias and stereotypes
and celebrate our differences,” said Lesley Slaton-Brown, Chief
Diversity Officer, HP. “Diversity and inclusion is a business
imperative with our board, leadership team and employees. Studies
like this are a reminder of our responsibility to always reflect
our diverse customer base because it mirrors who we are as a
company and it is good for business.”
To view Family Portraits, explore the study results and for more
information visit hp.com/go/FamilyPortrait and join the
conversation #reinventmindsets.
HP in Diversity and InclusionWith one of the
most diverse boards of directors in the U.S., HP has a range of
initiatives and commitments promoting greater diversity and
inclusion, including mandating its marketing agencies, law firms
and supply chain partners to increase diversity on teams supporting
HP.
About HP All-American Family Study
The HP All-American Family
study was an online survey among 2,000 adults in the U.S.,
commissioned by HP with Edelman Intelligence. Data was collected
June 11-19, 2018. The survey also included an implicit reaction
time test, a scientific way to measure reaction times to understand
implicit feelings and attitudes.
About HPHP Inc. creates technology that makes
life better for everyone, everywhere. Through our portfolio of
printers, PCs, mobile devices, solutions and services, we engineer
experiences that amaze. More information about HP Inc. is available
at http://www.hp.com.
© 2018 HP Development Company LP. The information contained
herein is subject to change without notice. The only warranties for
HP Inc. products and services are set forth in the express warranty
statements accompanying such products and services. Nothing herein
should be construed as constituting an additional warranty. HP Inc.
shall not be liable for technical or editorial errors or omissions
contained herein.
Jaclyn Montalvo,
HPjaclyn.montalvo@hp.comwww.hp.com/go/newsroom
i Based on 2010 U.S. Census Bureau data
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/9c852915-003a-4f5b-b52c-6af594982183
http://www.globenewswire.com/NewsRoom/AttachmentNg/16bf1478-eaa3-44a7-bb6a-01db72bf0f31
http://www.globenewswire.com/NewsRoom/AttachmentNg/e02b97fe-247f-4204-be42-b842cd307364
http://www.globenewswire.com/NewsRoom/AttachmentNg/1adffb6b-3536-4039-b494-a7447ca13451
A PDF accompanying this announcement is available at
http://resource.globenewswire.com/Resource/Download/dd7f0d28-debe-4ece-bb83-51bac607159a
A video accompanying this announcement is available
at
http://www.globenewswire.com/NewsRoom/AttachmentNg/1f8bda91-2ca6-4849-b025-88701b8eb9c6
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