HP Offers Simpler, More Affordable, More Reliable Entry Storage for
SMBs
Company Expands Channel Sales Opportunity by 50 Percent
LAS VEGAS, NV--(Marketwired - Mar 24, 2014) - HP (NYSE: HPQ)
today announced new storage systems that enable channel partners to
offer industry-leading storage technology at a new level of
affordability, thereby accelerating sales in the entry-level
storage segment.
Customers in this segment often rely on local IT resellers to
recommend, and at times deploy and manage, the storage they need to
meet their requirements. Many small and midsize businesses (SMBs)
lack the financial and IT resources to implement the right storage
to provide high availability for virtual infrastructure, manage
rapid data growth and protect critical business information.
Built on the same proven HP MSA Storage technology that has been
deployed more than 400,000 times worldwide, the new HP MSA 1040
Storage system delivers up to 50 percent higher performance than
its predecessor at a 25 percent lower starting price.(1) This new
generation of MSA makes it possible for more SMBs to access the
resilient shared storage required for initiatives such as server
virtualization. It also is the most affordable dual-controller
storage system available worldwide from a major vendor.(2)
Offering stress-free storage for SMBs At its annual Global
Partner Conference in Las Vegas, HP also unveiled the
next-generation HP StoreEasy Storage family and enhancements to HP
StoreOnce Backup systems. These updates give SMBs affordable and
scalable ways to store, manage and protect increasing amounts of
data without the need for special IT skills.
All of these solutions are available under the HP Simply StoreIT
program, which is part of the HP Just Right IT comprehensive
portfolio of products and solutions designed to help partners
market, sell, design and deploy solutions to SMBs. These offerings
are designed to accelerate the ability of HP channel partners to
address customer challenges and pursue new revenue
opportunities.
"Our mid-market and commercial customers need guidance
throughout their IT evolution, and Insight now has the resources
needed to advise our customers on what type of solution best fits
their storage needs," said Rita Azrak, senior product manager,
Insight Canada -- an HP channel partner. "With HP's Simply StoreIT
program we have seen a 22 percent increase in commercial storage
sales in Q4FY13 alone."
Delivering unmatched storage value with industry-leading SAN
technology SMBs with extremely tight IT budgets have often been
forced to compromise performance and scalability attributes when
purchasing affordable shared storage arrays. These businesses need
shared storage to support IT initiatives such as consolidation,
virtualization and hosting applications including email, databases
and media applications. The new HP MSA 1040 Storage system lowers
the entry price of HP's market-leading MSA family,(3) utilizing
fourth-generation technology, offering customers the ability
to:
- Reduce data center footprint and energy costs with the ability
to support more virtual machines on less hardware.
- Protect existing investments and speed storage technology
refresh with a unique data-in-place upgrade feature, easing the
upgrade from the HP MSA P2000 G3 to the HP MSA 1040 or from the HP
MSA 1040 to the flagship HP MSA 2040 platform.
- Simplify management with an easy interface that is intuitive to
use for HP ProLiant and HP BladeSystem server administrators.
With this aggressively priced storage system, HP channel
partners can grow their total addressable market for entry-level
storage from HP by 50 percent -- providing working solutions for
well under $10,000.(4)
Enhancing the market's No. 1 NAS platform under $10,000(5) SMB
customers often have to choose between low-cost file storage from
unproven vendors or expensive and proprietary systems that require
excessive administration. HP's market-leading entry NAS solution,
HP StoreEasy Storage, gives users better administration control
with enhanced file access, security and application performance
built on the latest-generation storage operating system.
Enhancements to the portfolio enable customers to:
- Eliminate the need to navigate multiple tools and interfaces by
monitoring capacity utilization, performance and system health from
a single dashboard.
- Enhance productivity with an automated setup tool that
accelerates network configuration and simplifies installation for
faster deployment while preventing errors.
- Improve performance with SMB protocol bandwidth management, and
Storage Quality of Service features to load-balance Windows Server
with Hyper-V applications.
Reducing risk and lowering TCO with scalable data protection In
the area of backup, recovery and archive (BURA), HP is making it
more affordable for customers to protect their data for longer
periods. The HP StoreOnce 4500 Backup system now has triple the
scalability for the same entry-level price. This enhanced
scalability offers midsize customers a cost-efficient solution to
reduce risk with enhanced data protection featuring
high-performance deduplication.(6) With this change, customers can
make a lower initial investment while gaining the option to expand
the system to a maximum 124 TB of usable capacity, or nearly 2.5
petabytes of backup data.(7) The upgraded system will now support
any mix of 2TB and 4TB drive shelves and a maximum of three
shelves.
"SAFE Credit Union needed a reliable storage portfolio that
was not only within budget, but that would easily adapt to our
rapidly changing business," said Matthew Rose, technical services
manager, SAFE Credit Union. "We turned to HP for simplicity in
deployment with HP StoreOnce Backup and as a result, we now have
the ability to store and manage our data more efficiently --
scaling out when needed while knowing our platform is flexible and
dependable."
Supporting partners and SMBs As part of HP's Just Right IT
program for SMBs, HP Simply StoreIT is designed to help SMBs
quickly choose the right HP Storage solutions for their business. A
key component of this program is HP ServiceIT, a comprehensive set
of technology, financial, cloud and education support services that
enable partners to quickly get their customers up and running,
while enhancing performance and providing a proven path to
efficient storage consolidation. Once customers have selected the
right storage solution, HP and its authorized channel partners can
provide end-to-end installation and HP Proactive Care service to
ensure customers receive the right level of support for their
business application.
Pricing and availability(8)
- HP MSA 1040 is expected to be available in 1 GbE iSCSI, 8 Gb
Fibre Channel and 10 GbE iSCSI beginning March 31, with
dual-controller configurations starting at $6,500, $7,500 and
$8,500, respectively.
- New HP StoreEasy Storage is expected to be available on April 7
for a starting price of $4,490.
- The HP StoreOnce 4500 48TB expansion shelf is expected to be
available on March 31 for a starting price of $70,000. Existing HP
StoreOnce 4500 customers can take advantage of the new scalability
with a free firmware and software update.
- Flexible investment solutions from HP Financial Services make
it easy for SMBs to acquire the new HP MSA 1040 Storage system with
payment options as low as $155 a month.(9)
- HP Installation and Proactive Care service are available
worldwide. Pricing based on configuration.
HP's premier America's client event, HP Discover, takes place
June 10-12 in Las Vegas.
About HP HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society.
With the broadest technology portfolio spanning printing, personal
systems, software, services and IT infrastructure, HP delivers
solutions for customers' most complex challenges in every region of
the world. More information about HP is available at
http://www.hp.com.
(1) Based on HP internal comparison to HP P2000 G3
configurations and US list prices, February 2014. (2) Based on
published US List pricing from Dell, EMC, IBM, HP and Network
Appliance, February 2014. (3) Based on IDC Worldwide Quarterly
Disk Storage Systems Tracker, Q4 2013, external disk subsystems,
entry storage category, SAN attached (FC protocol), by Factory
Revenue. (4) Based on IDC Worldwide Quarterly Disk Storage
Systems Tracker, Q4 2013, external disk subsystems, entry storage
category, SAN attached by Units. (5) Based on IDC Worldwide
Quarterly Disk Storage Systems Tracker, Q3 2013, NAS systems only
(price band 2 and below). (6) Based on U.S. list pricing for
StoreOnce 4500 Backup. (7) Based on 20:1 dedupe ratio. 124 TB
* 20 = 2.48PB. (8) Estimated U.S. list prices. Actual prices
may vary. (9) Estimate based on a $6,500 HP MSA 1040
configuration and applicable for hardware only, for U.S. partners
and customers on a 48-month Fair Market Value lease structure,
subject to all standard terms listed below. Financing and service
offerings available through Hewlett-Packard Financial Services
Company and its subsidiaries and affiliates (collectively HPFSC) in
certain countries limited to the United States, Canada, Mexico,
Peru, United Kingdom, France, Spain, Germany and Australia and are
subject to credit approval and execution of standard HPFSC
documentation. Rates and terms are based on customer's credit
rating, offering types, services and/or equipment type, and
options. Not all customers may qualify. Not all services or offers
are available in all countries. Other restrictions may apply. HPFSC
reserves the right to change or cancel this program at any time
without notice.
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