China Mobile Selects HP to Power Search for Key Wireless City Initiative
20 November 2013 - 1:45PM
Marketwired
China Mobile Selects HP to Power Search for Key Wireless City
Initiative
HP Autonomy Delivers Enhanced User Experience for Strategic
Wireless City Initiative at World's Largest Telecom Provider
PALO ALTO, CA--(Marketwired - Nov 20, 2013) - HP (NYSE: HPQ) --
HP Autonomy today announced that China Mobile Limited, the
leading mobile services provider in Mainland China, has selected HP
Intelligent Data Operating Layer (IDOL) to power the search
capability of its strategic Wireless City platform, which allows
users to access information on thousands of public services
directly from their mobile phones.
China Mobile Limited, along with its subsidiaries, boasts the
world's largest mobile network and the world's largest mobile
customer base with approximately 740 million subscribers as of July
2013. China Mobile is calling the creation and development of the
Wireless City its most critical project during the country's
five-year economic development initiative that began in 2011.
"Much of the success of Wireless City depends on the users'
ability to quickly find information and harness the full potential
of the platform," said Cao Yang, project manager, Wireless City,
China Mobile. "HP Autonomy stood out by having a great support
infrastructure. We believe that the unique conceptual search
capabilities of HP IDOL can help us deliver an unmatched experience
and a highly valuable service to our customers."
With the integration of HP IDOL's unique conceptual search
technology, Wireless City users can search through more than 8,000
applications for public service information, and receive more
accurate results than ever before. Information available to users
through Wireless City includes most public services, like public
transportation schedules, public health records and traffic
offenses.
HP IDOL uses advanced pattern-matching technology to understand
key concepts in all forms of information, including free text,
video, audio, image, social media and the web. Unlike traditional,
keyword-dependent systems, HP IDOL retrieves all relevant
information that is conceptually related to a query, going beyond
search to help users discover information they may not know to look
for.
As a result, China Mobile customers benefit from a much more
helpful and powerful service, which delivers the most relevant and
useful information to the consumer, regardless of the terms they
use in the search.
HP IDOL currently powers China Mobile's official website search
features, and is in use by several provincial companies within the
China Mobile Group.
"Search is often the most used feature in an application,
and can play a significant role in differentiating your
organization in terms of customer experience," said Rohit de Souza,
general manager, Information Analytics and Search, HP Autonomy. "HP
IDOL's accurate search results will extend credibility to Wireless
City and encourage China Mobile users to rely on the platform for
all public services information."
About China Mobile China Mobile is the leading mobile services
provider in Mainland China. www.chinamobileltd.com
About HP Autonomy HP Autonomy is a global leader in software
that processes unstructured human information, including social
media, email, video, audio, text and web pages. Using HP Autonomy's
information management and analytics technologies, organizations
can extract meaning in real time from data in virtually any format
or language, including structured data. A range of purpose-built
market offerings help organizations drive greater value through
information analytics, unified information access, archiving,
eDiscovery, enterprise content management, data protection and
marketing optimization. Additional information is available at
autonomy.com.
About HP HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and
society. With the broadest technology portfolio spanning
printing, personal systems, software, services and IT
infrastructure, HP delivers solutions for customers' most complex
challenges in every region of the world. More information
about HP is available at http://www.hp.com.
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