World’s first plastic-neutral retailer also
expands industry-leading transparency through Beyond Plastic™
badging on website to provide further customer education about
sustainable packaging
Grove Collaborative Holdings, Inc. (NYSE: GROV) (“Grove” or “the
Company”), a leading sustainable consumer products company and
Certified B Corporation, today announced that the company’s
commitment to plastic neutrality has recovered more than 15 million
pounds of single-use plastic from the environment since 2020. These
ocean- and nature-bound plastics are removed from the environment
through Grove’s partnership with plastic recovery platforms, such
as rePurpose Global — the world’s leading Plastic Action
Platform.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240111552618/en/
Grove Collaborative's new Beyond Plastic™
digital badging system is designed to help customers make informed,
educated purchasing decisions to reduce their consumption of
single-use plastic. Customers can look for three badges on site:
100% Plastic Free, 95%+ Plastic Free, and No Single Use Plastic.
(Graphic: Business Wire)
“This is an incredible milestone worth celebrating as we strive
to lead our industry to transformational change away from its
reliance on single-use plastic, while providing our customers with
the product assortment and information they need to adopt more
sustainable routines,” said Grove CEO Jeff Yurcisin. “Eliminating
single-use plastic from the products we use everyday is critical to
a sustainable future, but it is not entirely achievable today. We
see plastic neutrality as a meaningful way to mitigate Grove’s
plastic footprint as we continue to reduce the amount of plastic in
our product assortment. Our focus is on progress, not perfection,
and we are empowering customers to make an impact with every Grove
purchase. We are proud of the incredible progress we’ve made with
our customers and rePurpose Global.”
As the world’s first plastic-neutral retailer, Grove is taking
meaningful action against the plastic pollution crisis. For every
ounce of plastic shipped to Grove customers, the equivalent amount
of environmental plastic pollution is collected in India,
Indonesia, and Colombia in partnership with rePurpose Global. Grove
launched its plastic collection efforts in 2020 and has partnered
with rePurpose Global since 2021.
"Taking action on the global plastics crisis has never been more
critical. Being part of the solution requires conscious effort,
genuine intent, holistic thinking, and meticulous execution," said
Svanika Balasubramanian, CEO & Co-Founder of rePurpose Global.
"The team at Grove Collaborative share our vision and ambition to
end plastic waste. We are delighted to be working in partnership
with an organization committed to reducing plastic use, and to
funding much-needed infrastructure that ensures the ethical
recovery of plastic before it becomes pollution."
In partnership with rePurpose Global, Grove has scaled impact in
India, Indonesia and Colombia, focusing on the collection of
hard-to-recycle, low-value plastics that might otherwise end up in
nature for centuries to come. Grove's support in scaling rePurpose
Global's projects have helped to improve local waste management
value chains, benefitting over 25,000 households, while providing
over 490 waste workers with safer working conditions and dignified
livelihoods.
Watch this video from April 2023 to learn more about Grove’s
partnership with rePurpose Globals:
https://vimeo.com/823858827/f37ba9d153?share=copy
Beyond Plastic™
A 2021 poll found that 84% of U.S. shoppers are concerned about
plastic and packaging waste, and Beyond Plastic™ is Grove’s plan to
solve the single-use plastic crisis for home and personal care
products. Today, Grove announced the implementation of a digital
badging system on products that meet Grove’s Beyond Plastic™
standard. Customers can look for three badges on site – 100%
Plastic Free, 95%+ Plastic Free, and No Single Use Plastic – to
help them make informed, educated purchasing decisions to reduce
their consumption of single-use plastic. This marks another
exciting milestone in the company’s effort to increase transparency
on the plastic content of its owned brand Grove Co. and third-party
products, as well as guide customers to shop reusable products or
products containing little to no single-use plastic.
Since launching the Beyond Plastic™ initiative in 2020, Grove
has led the industry and its customers in reducing single-use
plastic from products, packaging, and their homes, including:
- Establishing the industry’s first plastic intensity metric — or
pounds of plastic per $100 of net revenue — to separate plastic
from profit and more accurately and effectively measure our
progress in reducing plastic use. Grove hopes its efforts will
encourage other industry peers to do the same.
- Introducing new product innovation that prioritizes refill,
reuse, and packaging — such as glass and aluminum — that contains
little to no single-use plastic.
- Launching a third-party Plastic Working Group comprised of over
130 values-aligned brands, such as Seventh Generation and Tom’s of
Maine, to share best practices, challenges, and solutions in our
collective effort to reduce single-use plastic in our
industry.
- Partnering with 5 Gyres, an industry leader in the global
movement against plastic pollution, to fund over $100,000 in
ongoing scientific research, education, and community
engagement.
- Expanding Grove’s definition of plastic to include additional
materials and formats, such as polyvinyl alcohol (PVA and PVOH),
silicone, and plastic liners, to increase transparency in its
plastic footprint and progress away from single-use plastic.
- Collecting more than 15 million pounds of nature-bound
single-use plastic from the environment between 2020 and 2023 and
continuing their plastic neutrality commitment through their
ongoing partnership with rePurpose Global).
To learn more about the Beyond Plastic™ initiative, please
visit: https://www.grove.co/beyondplastic.
About rePurpose Global
rePurpose Global is the world’s leading Plastic Action Platform,
bringing together brands, consumers, innovators, and policymakers
to collectively combat the plastic waste crisis. Through its
pioneering solutions across the circular economy value chain,
rePurpose has helped more than 300 companies measure, reduce, and
take action on their plastic footprints, while driving systems
change on a global scale.
rePurpose Impact Projects have recovered over 23 million
kilograms of plastic waste from the environment to date, protecting
vulnerable coastal regions across the Americas, Africa, and Asia.
In doing so, the organization has enabled the delivery of waste
management services to millions of people across the world, while
positively impacting the lives of thousands of marginalized waste
workers to date. For more information, please visit
https://repurpose.global/.
About Grove
Launched in 2016 as a Certified B Corp, Grove Collaborative
Holdings, Inc. (NYSE: GROV) is transforming consumer products into
a positive force for human and environmental good. Driven by the
belief that sustainability is the only future, Grove creates and
curates more than 200 high-performing eco-friendly brands of
household cleaning, personal care, health and wellness, laundry,
clean beauty, baby, and pet care products serving millions of
households across the U.S. each year. With a flexible monthly
delivery model and access to knowledgeable Grove Guides, Grove
makes it easy for everyone to build sustainable routines and Be a
Force of Nature.
Every product Grove offers — from its flagship brand of
sustainably powerful home care essentials, Grove Co., to its
exceptional third-party brands — has been thoroughly vetted against
the Grove Feel Good Standard, which guarantees strict ingredients
criteria, 100% plastic neutral orders, carbon neutral shipments,
and the highest quality performance in addition to being certified
cruelty-free and ethically produced. Grove is a public benefit
corporation on a mission to move Beyond Plastic® and is available
at select retailers nationwide, making sustainable home care
products even more accessible. For more information, visit
www.grove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240111552618/en/
Media Relations Contact Ryan Zimmerman
Ryan.Zimmerman@grove.co
Grove Collaborative (NYSE:GROV)
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