STATESVILLE, N.C., Oct 8, 2013 /PRNewswire/ -- Bebida Beverage
Company (OTC markets: BBDA) (BeBevCo), announced today that the
Company has signed a partnership agreement with the Virginia-based supermarket chain, Food
City.
(Logo:
http://photos.prnewswire.com/prnh/20130718/PH49528LOGO)
The partnership includes KOMA Unwind Relaxation drinks and shots
to be carried by 105 grocery and convenience stores in Kentucky, Virginia and Tennessee. This agreement was the result of
KOMA Unwind friends involved in NASCAR. Food City is very
community-oriented and involved in local efforts and has partners
with farmers in Southwest Virginia
and Northeast Tennessee which
bring local produce to its customers while helping local
farmers.
The Food City name has also become synonymous with NASCAR racing
in the area with its sponsorship of two of the sport's most popular
races, the Food City 500 and Food City 250 at the Bristol (Tenn.) Motor Speedway. As the second
longest running sponsor in NASCAR, Food City has also contributed
over half a million dollars to local organizations through its
annual Family Race Night events.
Going into its third season, KOMA Unwind has been the title
sponsor of Chris Lafferty's
Motorsports TV. Lafferty, also a NASCAR Camping World Truck Series
driver has a good relationship with Food City and thus played a
strategic role in helping unite the partnership.
"I'm very thankful to Chris
(Lafferty) for helping solidify our new relationship with
Food City," said BeBevCo CEO Brian
Weber. "Our KOMA Unwind racing program has opened so many
doors, it just proves how valuable our relationships with the teams
and drivers truly is."
Food City and K-VA-T Food Stores, Inc. ranked 40th on the latest
(2008) Progressive Grocer's list of America's 50 Largest
Supermarket Chains, 55th on Supermarket News "Top 75 North American
Food Retailers" (January, 2008) with over 1.6 billion dollars in sales and 269th on Forbes
Magazine's "List of the largest privately-held companies in
2007".
Weber added, "Food City, which covers the region from
Knoxville up the Appalachian
Trail, and BeBevCo now have a partnership we have been working
diligently on for a number of months. This distribution agreement
alone gives us a strong return on our investment with regards to
Motorsports sponsorships and a fantastic increase to our
revenues. Food City and many of our other distributors are
impressed with our massive sampling campaigns. There is no better
way to market a beverage product, than to have the public actually
see and taste it."
Weber concluded, "It is incredibly rewarding when we hit a new
market and the flurry of new KOMA Unwind lovers' emails arrive,
thanking us for such an amazing product and how it helps them deal
with their sleep and / or their stress issues."
Unite with KOMA Unwind for its "relaxation revolution" by
joining us on Facebook (Facebook.com/KOMAUnwind) and following us
on Twitter @KOMAUnwindNews.
For those consumers who still cannot find KOMA Unwind and our
other products locally, please visit our website and Amazon.com to
place an order.
Shareholders, investors and potential new distributors are
invited to be added to the corporate e-mail database for the future
distribution of corporate press releases and industry updates by
sending an e-mail to lcgroup@mindspring.com.
About Food City:
Food City (foodcity.com) is a U.S. supermarket chain with stores
located in Kentucky, Virginia, and Tennessee. The company offers the multiple,
well known labels, many of which are part of the Topco corporate
brand program. Food City is also the exclusive distributor of
regional favorites such as "Kay's Ice Cream", "Terry's Snacks",
"Kerns Bread", "Lay's Meats", along with "Chuck Wagon Dog Food".
Food City is owned by K-VA-T Food Stores, a privately held family
and employee-owned corporation headquartered in Abingdon, Virginia. K-VA-T Food Stores owns
the Food City Distribution Center, a distribution center K-VA-T
helped form in 1974 and acquired full control of in 1998,
Misty Mountain Spring Water, LLC, a
producer of bottled water, as well as limited-assortment grocery
stores named Super Dollar Discount Foods, and convenience stores
named Food City Express. Many stores have their own gasoline
stations, with the Gas'N Go branding.
About BeBevCo.:
BeBevCo. (Bebida Beverage Company) develops manufactures and
markets liquid relaxation products including KOMA Unwind "Liquid
Relaxation" (TM), KOMA Unwind Sugar-free "Liquid Relaxation" (TM)
and KOMA Unwind "Liquid Relaxation" Shot (TM) as well as POTENCIA
Energy, POTENCIA "BLAST" energy shot, Relax 5 shots and Piranha
Water.
Corporate websites accessible at BeBevCo.com, Relaxfive.com and
KOMAUnwind.com.
Contact: 704.660.0226 extension 5 or
investorrelations@bebevco.com.
Safe Harbor Statement:
Except for historic information
contained in this release, the statements in this news release are
forward-looking statements that are made pursuant to the Safe
Harbor provisions of the Private Securities Litigation Reform Act
of 1995. Forward-looking statements involve known and unknown risks
and uncertainties, which may cause a company's actual results in
the future to differ materially from forecasted results. These
risks and uncertainties include, among other things, the company's
ability to attract qualified management, raise sufficient capital
to execute its business plan, and effectively compete against
similar companies.
SOURCE BeBevCo.