Plant-based wellness brand PlantFuel is
partnering with the largest sporting goods retailer in North America to integrate into its new
in-store experience
MISSISSAUGA, Ontario,
May 19, 2022 /PRNewswire/
-- PlantFuel Life Inc. (CSE:FUEL) (OTC:PLFLF) (FSE:BR1B)
("PlantFuel" or the "Company") the scientifically focused
plant-based wellness company is pleased to announce its partnership
with DICK'S Sporting Goods and their House of Sport in-store retail
experience stores that will be on shelf in June 2022.
DICK'S Sporting Goods (aka DICK'S), a Fortune 500 company
headquartered in Pennsylvania, is
the largest sporting goods retailer in North America operating more than 850 stores.
In 2021, DICK'S began opening concept stores called DICK'S House of
Sport, interactive experiential in-store experiences designed to
drive destination shopping. House of Sport stores feature 17,000
sqft of outdoor turf filed and running tracks, rock-climbing walls,
batting cages, golf hitting bay simulators, putting greens, health
and wellness centers for recovery and well-being, and consolidated
service areas from breaking in gloves to stringing lacrosse sticks
and repairing bikes.
Developed by athletes, formulated by doctors, and clinically
proven for optimal performance, PlantFuel is a premium plant-based
health and wellness company founded by former NFL player and
serial entrepreneur Brad Pyatt.
Beginning in late-May, PlantFuel will be featured in DICK'S House
of Sports locations within their health and wellness centers
rolling out in June 2022. Initial
PlantFuel products available at DICK'S Sporting Good will
include:
- All-in-One Nutrition featuring 20g of complete
plant-based protein plus 29 fruits and vegetables, as well as
clinically studied Wellmune® beta glucan for immune system health
to provide you with complete nutrition on the go. Chocolate and
Vanilla.
- Performance Protein delivering 20g of complete,
plant-fueled protein with added vegan-fermented BCAAs as
InstAminos® and PeakO2® performance mushrooms. Chocolate and
Vanilla.
- All-in-One Pre-Workout uniquely featuring patented
3DPump -Breakthrough™ with vegan-fermented citrulline, glycerol and
Amla fruit extract to support exercise performance, recovery and
nitric oxide; along with 250mg of Purcaf® Organic Caffeine plus
85mg of Dynamine® to increase perceived energy and alertness. Fruit
Punch, Watermelon, and Blue Raspberry.
- All-in-One Recovery providing vegan fermented BCAAs
as InstAminos® with essential amino acids as vegan Amino9® plus
vegan Vegan Fermented Creatine and BetaPrime® to reduce
soreness and recovery time and optimize muscle protein
synthesis. Blood Orange and Berry Breeze.
- Daily Immunity + Hydration featuring clinically
proven ingredients Wellmune® to strengthen the immune system, and
Aquamin™ calcified sea algae to provide superior hydration
benefits. PlantFuel® Daily Immunity + Hydration is the proven
choice to fuel your daily active lifestyle. Citrus Burst, Tropical
Punch, and Raspberry Lemonade.
"DICK'S is the pinnacle of sports retail, and House of Sport
represents the future of experiential shopping, so we're honored to
partner with such a forward-thinking company to continue leading
the plant-based health and wellness category," says
Brad Pyatt, PlantFuel CEO.
This partnership with DICK'S furthers PlantFuel's strategic
channel and distribution growth strategy, but also aligns with the
brand's lifestyle, combining true integrated experiences with
premium products to create an authentic connection.
About DICK'S Sporting Goods
DICK'S Sporting Goods
(NYSE: DKS) creates confidence and excitement by personally
equipping all athletes to achieve their dreams. Founded in 1948 and
headquartered in Pittsburgh, the
leading omnichannel retailer serves athletes and outdoor
enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy,
Field & Stream, Public Lands, Going Going Gone! and Warehouse
Sale stores, online, and through the DICK'S mobile app. DICK'S also
owns and operates DICK'S House of Sport and Golf Galaxy Performance
Center, and GameChanger, a youth sports mobile app for scheduling,
communications, live scorekeeping and video streaming.
About PlantFuel Life Inc.
PlantFuel Life Inc (also
known as PlantFuel) is a scientifically focused, plant-based
wellness company managed by successful entrepreneurs with extensive
experience in the areas of consumer-packaged goods, manufacturing,
logistics, and distribution. https://plantfuellife.com/
The Canadian Securities Exchange ("CSE") has neither approved
nor disapproved the contents of this news release. Neither the CSE
nor its Market Regulator (as that term is defined in the policies
of the CSE) accepts responsibility for the adequacy or accuracy of
this release.
This news release does not constitute an offer to sell or a
solicitation of an offer to buy any of the securities in
the United States. The securities
have not been and will not be registered under the United States
Securities Act of 1933, as amended (the "U.S. Securities Act") or
any state securities laws and may not be offered or sold within
the United States or to U.S.
persons unless registered under the U.S. Securities Act and
applicable state securities laws or an exemption from such
registration is available.
Contact:
ir@plantfuel.com
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SOURCE PlantFuel Life Inc.