The New Smirnoff lineup redefines fun this
summer, opening the door to bold, one-of-a-kind experiences For the
People
NEW
YORK, May 11, 2022 /PRNewswire/ -- These days,
fun is in high demand and short supply - not anymore.
Smirnoff is taking over the first-ever Billboard MusicCon,
elevating fun to new heights. As the presenting partner of the
inaugural weekend in Las Vegas
May 13-14, Smirnoff will introduce
its NEW Smirnoff Lemonade Collection, including the new Smirnoff
ICE and Smirnoff Seltzer Neon Lemonade variety packs and new
Smirnoff Peach Lemonade flavored spirit. Billboard MusicCon goers
(21+) are invited to "Squeeze the Day" with a vibrant lemonade
wonderland experience, with delicious fun around every corner.
Mingle through the Smirnoff Lemonade Lounge where a simple
(faux) lemon unlocks spontaneous bold prizes, which could
include a pair of tickets to the Billboard Music Awards on
Sun., May 15, VIP meet and greets
with Smirnoff partner Ty Dolla $ign
and more. Fans are also invited to enjoy live performances from VIP
artists like DJ Brittany Sky and Ty
Dolla $ign, who will take the stage for an unforgettable
headlining performance on Sat., May
14 to wrap the two days of flavorful festivities.
"Smirnoff is redefining fun with our new Neon Lemonades Variety
Packs for people who refuse to settle for good, and demand great —
better yet, BOLD," said Lisa Lee,
Smirnoff FMB Director. "Fun these days is in high demand and life
is most fun when you make things happen rather than let life happen
to you. That's exactly what Smirnoff Lemonades will continue to do
for the people, it's the neon way to lemonade."
For fans at home, Smirnoff is sharing custom content from the
hottest artists including Ty Dolla
$ign. But that's not all. Throughout the summer, Smirnoff will
raise the bar for fun with unexpected lemonade drops in select U.S.
cities, ripe for bold new experiences and squeeze the day
moments.
The first-of-its-kind, MusicCon will expand the Billboard Music
Awards footprint through exclusive conversations, unique fan
experiences and nightly performances that celebrate the past year
in music while setting the tone for the year to come. All concerts
will be free, with entry on a first come, first serve basis, giving
all the people an opportunity to get in on the action. Fans can
RSVP or purchase tickets here.
As part of its Lemonades national launch, Smirnoff collaborated
with multi-platinum selling recording artist, Ty Dolla $ign to appear in a series of
advertising spots set to air throughout the summer.
"Smirnoff Lemonades are all about the dope memories and fun that
happen when people live life boldly. I'm all about that vibe and
excited to bring it to the first-ever Billboard MusicCon," said
Ty Dolla $ign. "But that's just the
beginning, because Smirnoff is bringing the fun and flavor to the
people all summer long. The summer is ours baby!"
To level-up the fun, the new Smirnoff ICE and Smirnoff Seltzer
Neon Lemonade Variety Packs include four bold flavors: Pink
Lemonade, Peach Lemonade, Blue Raspberry Lemonade and Pineapple
Lemonade. The Variety Packs are available nationwide at a suggested
retail price of $15.99 per 12 pk. New
Smirnoff Peach Lemonade flavored spirit is available nationwide at
a suggested retail price of $17.99
per 1.75L, $11.99 per 750ml and
$0.99 per 50ml. Also on the scene to
bring the flavor all summer long, Smirnoff ICE Smash Lemonades -
available in Peach Lemonade and Pink Lemonade at a suggested retail
price of $1.49 per 16 Oz or
$2.49 per 5 Oz.
For more deliciously bold updates and news, follow @Smirnoff on
Instagram and @SmirnoffUS on Twitter. And no matter how you choose
to enjoy Smirnoff Lemonades, please remember to always drink
responsibly.
**NO PURCHASE NECESSARY. Must be 21 or older. Sweepstakes begins
5/13 @ 6:00 p.m. & ends 5/14
@11:59 p.m., subject to availability of prizes/gifts. Most
participants will receive gifts, NOT prizes). Participation
available on a first come, first serve basis. Alcohol NOT part of
any prize/gift. For Billboard Music Awards tickets prize, guest
must be 21+. Additional restrictions apply. Unclaimed prizes/gifts
NOT awarded. Consumer must agree to Official Rules (with code of
conduct, odds and other details) prior to participation. Sponsor:
Diageo Beer Company USA,
New York, NY; Diageo Americas,
Inc., New York, NY.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864
serving as a catalyst to revolutionizing drinking culture across
generations from inventing the Mule and reimagining the vodka
martini to creating a cultural mainstay that defines the flavored
malt beverage category with the launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North
America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker,
Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
nicole.anastasi@2bsquaredcommunications.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE SMIRNOFF