Former Smartly.io Global Chief Sales Officer
to Lead Strategic Client & Sales Function for Converged
TV Advertising Platform
NEW
YORK, Aug. 30, 2023 /PRNewswire/ --
Innovid (NYSE: CTV), an independent advertising platform for
the delivery, personalization, and measurement of converged TV
across linear, CTV, and digital, today announced the hire of
Sarah Ripmaster as Senior Vice
President, Strategic Accounts. Based in Chicago, she will report to Tim Braz, Executive Vice President, Global
Sales.
In this role, Ripmaster will be responsible for growing and
leading the strategic accounts team, which focuses on Innovid's
largest brand advertisers and their associated agency holding
companies. Ripmaster will be working closely with the world's
biggest marketers to drive long-term business value through
Innovid's unified advertising platform, spanning ad serving,
creative management, and converged TV measurement.
With more than 20 years of industry experience, Ripmaster joins
Innovid from Smartly.io, where she served as Global Chief Sales
Officer. For five years prior to Smartly.io, she led IBM Watson's
sales team focused on AI technology and data products to solve
complex media, data, and creative client challenges. She also
served as VP of Major Account Sales at Neustar, where she drove
revenue for the company's largest marketing service clients,
spearheading solutions across verticals representing more than
2,500 clients globally.
"Sarah's ability to maximize deep customer relationships while
uncovering unique value creation opportunities have led to
incredible successes throughout her decades of experience," said
Dave Helmreich, Chief Commercial
Officer, Innovid. "Her expertise in supporting clients through
market challenges will be critical as Innovid continues to help
advertisers navigate the ever-evolving converged TV landscape."
Ripmaster joins Innovid as it expands its CTV and measurement
foothold. Innovid recently reported success with winning and
expanding accounts, including large auto brands like Mazda U.S.,
and some of the biggest global advertisers, including Microsoft,
Otsuka Pharmaceutical U.S., and Pluto TV.
"In a market prioritizing performance and scale, advertisers
must rely on their technology partners to identify opportunities
and efficiencies that drive both immediate and long-term success,"
said Ripmaster. "Innovid sits at the intersection of creative,
measurement, and ad serving, making it extremely well-suited to
support the future of TV advertising for every brand, agency, and
publisher."
About Innovid
Innovid (NYSE: CTV) powers advertising
delivery, personalization, and measurement across linear, connected
TV (CTV), and digital for the world's largest brands. Through a
global infrastructure that enables cross-platform ad serving,
data-driven creative, and measurement, Innovid offers its clients
always-on intelligence to optimize advertising investments across
channels, platforms, screens, and devices. Innovid is an
independent platform that leads the market in converged TV
innovation, through proprietary technology and exclusive
partnerships designed to reimagine TV advertising. Headquartered in
New York City, Innovid serves a
global client base through offices across the Americas,
Europe, and Asia Pacific. To learn more, visit
https://www.innovid.com/ or follow us on LinkedIn or Twitter.
Media Contacts
Megan Garnett
Coyle
megan@innovid.com
Caroline Yodice
cyodice@daddibrand.com
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SOURCE INNOVID