Choice Hotels Engages the Next Generation of
Travelers with its First Ever TikTok Marketing
Campaign
NORTH BETHESDA, Md.,
April 11,
2024 /PRNewswire/ -- Choice Hotels
International, Inc. (NYSE: CHH) announced today it has partnered
with influencer Jimmy Darts to give away two unforgettable trips on
TikTok. Jimmy Darts is known for his TikTok and social media
feel-good content focused on finding people in need and giving them
cash gifts. The TikTok and social media campaigns aim to reach
younger travelers through Jimmy's 12 million followers on TikTok
and over 23 million followers across his social platforms, and
build on the success of Choice's recently launched
largest multichannel national marketing campaign, "A Stay for
Any You," starring actor and writer Keegan-Michael Key. With a diverse portfolio of
22 hotel brands — ranging from full-service upper upscale and
upscale properties to midscale, extended stay and economy options —
Choice is able to meet the needs of all travelers.
"Collaborating with Jimmy Darts to give away family trips brings
to life how Choice Hotels makes travels come true," said
Noha Abdalla, chief marketing
officer, Choice Hotels. "By infusing a blend of authenticity and
spontaneity, our goal is to increase awareness with younger
travelers on TikTok that Choice has the perfect hotel for every
trip and budget just a click away on ChoiceHotels.com."
In the giveaway unveiled by Jimmy yesterday, he spoke with
several people at a grocery store in Los
Angeles and selected a family that had not traveled in 9
years. They received a three-night stay at the Comfort Suites
Near Universal Orlando Resort, an orange suitcase, and $7,500 for travel expenses to visit amusement
parks in the Orlando, Florida
area. The family recently embarked on their trip, with Choice and
Jimmy sharing footage from their trip on TikTok, Instagram, and
YouTube channels. For the second giveaway, Jimmy selected a
waitress in a restaurant in Los
Angeles who said, "I don't even know what it's like to be on
a plane," received a three-night stay at the Cambria Hotel Austin
Airport and $7,500 for travel
expenses. The cash giveaway amount is based on the over 7,500
Choice hotels across the globe.
The social media campaign features two Choice Hotels brands –
Comfort and Cambria Hotels. Comfort hotels offer travelers a
consistent, warm and welcoming experience with all the amenities
guests need including a free hot breakfast, to help them feel
refreshed and ready to take on the day. Cambria Hotels offer simple
pleasures, and upscale amenities — such as locally inspired menus
and specialty cocktails — designed to help modern travelers make
the most of their trips.
Comfort and Cambria Hotels both participate in Choice
Privileges, the award-winning rewards program where members earn
points on eligible charges during their stays, which can be
redeemed for reward nights at more than 7,000 participating
Choice-branded hotels across a diverse portfolio of brands in 46
countries and territories. And with the Choice Privileges
Mastercard, members can earn more points faster, including on their
everyday purchases.
To follow along with the Jimmy Darts campaign, visit Choice's
social channels: TikTok, Instagram, and YouTube.
Choice's national marketing campaign, "A Stay for Any You,"
continues to run across broadcast, cable, and streaming TV,
SiriusXM, Spotify, and social and digital platforms, including
Facebook, Instagram, Snapchat, TikTok, and Keegan-Michael Key's own social media
handles.
To book your next Choice Hotels stay, visit
www.choicehotels.com.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest
lodging franchisors in the world. The challenger in upscale and a
leader in midscale and extended stay, Choice® has over 7,500
hotels, representing more than 630,000 rooms, in 46 countries and
territories. A diverse portfolio of 22 brands that range from
full-service upper upscale properties to midscale, extended stay
and economy enables Choice® to meet travelers'
needs in more places and for more occasions while driving more
value for franchise owners and shareholders. The award-winning
Choice Privileges® rewards program and co-brand credit card options
provide members with a fast and easy way to earn reward nights and
personalized perks. For more information,
visit www.choicehotels.com.
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SOURCE Choice Hotels International, Inc.