Move Bolsters Company's Commitment to Upper
Midscale, Midscale and Economy Brands, Including Comfort, Country
Inn & Suites, Quality Inn, Econo Lodge and More
NORTH
BETHESDA, Md., April 9,
2024 /PRNewswire/ -- Choice Hotels International,
Inc. (NYSE: CHH), one of the world's largest lodging
franchisors, announced today that it has promoted Judd Wadholm to Senior Vice President and
General Manager, Core Brands. A nearly 17-year veteran of Choice
Hotels International and Radisson Americas, Mr. Wadholm is now
charged with driving the growth and performance of the company's
nine upper midscale, midscale, and economy brands in the U.S.
market, which as of the end of 2023 consist of 5,500 hotels. Most
recently, Mr. Wadholm served as Vice President, Managed Hotels
Americas.
"Even as we up the game in upscale and extend our lead in
extended stay, Choice is as committed as ever to growing and
improving the performance of our great core brands," said Chief
Segment and International Operations Officer Raul Ramirez. "Judd has a proven ability to
develop strong relationships with hotel owners and operators while
driving hotel revenue, profitability, and guest satisfaction, and
I'm confident he'll help lead our core portfolio to the next
level."
Choice's core brand portfolio includes some of the hospitality
industry's best-known brand names: Comfort, Country Inn &
Suites, Sleep Inn, Quality Inn, Clarion, Clarion Pointe, Park Inn
by Radisson, Econo Lodge and Rodeway Inn. Recent highlights
include:
- In March, Sleep Inn unveiled newly redesigned guest rooms and
common areas as part of its Scenic Dreams prototype, which was
found in consumer testing to significantly increase guests'
likelihood to stay.
- In December 2023, Country Inn
& Suites awarded 10 new franchise agreements, pushing the total
number of agreements in 2023 to 19, the most for the brand in a
single year since 2016.
- Comfort opened 33 new hotels in 2023, the most in a single year
since 2019, including the first new-construction Rise & Shine
prototype Comfort hotel in Mountain
Grove, Missouri.
- Quality Inn opened 35 new hotels and awarded an impressive 64
franchise agreements in 2023.
"We call these brands our core for a reason," said Mr. Wadholm.
"It's because they are central to what Choice does and to the
tremendous value we offer hotel franchisees and guests alike. Our
core is strong, and I can't wait to get to work with our talented
team and experienced hotel owners to drive performance and grow our
Core Brands portfolio."
Mr. Wadholm joined Choice in 2022 and previously held leadership
roles in operations, owner relations, and finance with Radisson
Americas and its predecessors. He holds a Master of Business
Administration from St. Cloud State
University and a Bachelor of Business Administration in
Finance from the University of North
Dakota.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of
the largest lodging franchisors in the world. The challenger in
upscale and a leader in midscale and extended stay, Choice® has
over 7,500 hotels, representing more than 630,000 rooms, in 46
countries and territories. A diverse portfolio of 22 brands that
range from full-service upper upscale properties to midscale,
extended stay and economy enables Choice® to meet travelers' needs
in more places and for more occasions while driving more value for
franchise owners and shareholders. The award-winning Choice
Privileges® rewards program and co-brand credit card options
provide members with a fast and easy way to earn reward nights and
personalized perks. For more information,
visit www.choicehotels.com.
© 2024 Choice Hotels International, Inc. All Rights
Reserved
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SOURCE Choice Hotels International, Inc.