Accenture (NYSE: ACN) has made a strategic investment through
Accenture Ventures in Looking Glass Factory, a leading hologram
company. Looking Glass, with headquarters in Brooklyn, New York and
additional operations in Hong Kong, has developed an end-to-end
holographic platform, with a lineup of displays that can show
content in life-like 3D, without requiring the use of headsets or
head-tracking.
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Accenture has made a strategic investment
through Accenture Ventures in Looking Glass Factory, a leading
hologram company. (Graphic: Business Wire)
Growing consumer and business interest in the metaverse as a
creator economy and tool to enhance day-to-day tasks is expected to
fuel a $1 trillion revenue opportunity by the end of 2025,
according to Accenture findings released in January 2023.
Technology like Looking Glass offers the opportunity to connect 3D
digital experiences in the metaverse to the physical world.
Looking Glass has paired its display technology with a software
suite that allows brands, designers, and consumers to showcase 3D
content that is typically viewed in 2D. The fast-moving shift from
2D to 3D media could have a significant impact on the future of
retail, communication, and eventually, the home, where the
consumption of 3D media could become the norm. In June 2022,
Looking Glass introduced the world's largest holographic display,
the Looking Glass 65", which is already being used in Accenture
Labs in San Francisco.
Further, the Looking Glass Blocks sharing platform enables the
same content to be shared seamlessly through any internet browser
and across a variety of environments: mobile, social and even the
metaverse. This marks the first-ever platform for hosting and
sharing 3D holograms on the internet, allowing brands to provide
their fans with an immersive consumer experience anywhere, on any
device.
“Looking Glass’ 3D technology can be deployed in physical
environments along with paired metaverse experiences to create
deeper, more immersive interactions between brands and their
customers,” said David Treat, senior managing director and global
lead of Accenture’s Metaverse Continuum business group. “We believe
this technology has the potential to play a valuable role in
metaverse content creation and across enterprise applications that
bridge the physical and digital worlds, including retail marketing
and holographic communications.”
In March 2022, Accenture formed the Accenture Metaverse
Continuum business group, which combines metaverse-skilled
professionals and deep capabilities in customer experience, digital
commerce, extended reality, blockchain, digital twins, artificial
intelligence and computer vision to help clients design, execute
and accelerate their metaverse journeys.
“With our patented software and hardware platform that includes
our Looking Glass Portrait display and the larger format Looking
Glass 32" and 65", Looking Glass holograms are poised to drive the
seismic shift from 2D to 3D,” said Shawn Frayne, co-founder and CEO
of Looking Glass. “We believe this shift will be bigger than that
from radio to TV, or the shift from black and white to color. The
hologram era has truly begun and joining Accenture Ventures’
Project Spotlight initiative will help us drive increased
enterprise adoption of the powerful brand experiences and
connections that Looking Glass will deliver.”
Looking Glass is the latest company to join Accenture Ventures’
Project Spotlight, an engagement and investment program focused on
investing in companies that create or apply disruptive enterprise
technologies. In addition to funding, Project Spotlight connects
emerging technology startups with the Global 2000 to fill strategic
innovation gaps and offers extensive access to Accenture’s domain
expertise and enterprise clients, helping startups harness human
creativity and deliver on the promise of their technology.
“As more companies establish and expand their metaverse
presence, they’re looking for ways to bring immersive metaverse
experiences to their customers in the physical world, and we
believe Looking Glass’ holographic platform can enable them do
that,” said Tom Lounibos, managing director, Accenture Ventures.
“We look forward to introducing our clients and ecosystem partners
to the Looking Glass holographic software and hardware platform and
working together to create new content, along with dynamic,
customized 3D user experiences and interactions.”
Terms of the investment were not disclosed.
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent and innovation
led company with 738,000 people serving clients in more than 120
countries. Technology is at the core of change today, and we are
one of the world’s leaders in helping drive that change, with
strong ecosystem relationships. We combine our strength in
technology with unmatched industry experience, functional expertise
and global delivery capability. We are uniquely able to deliver
tangible outcomes because of our broad range of services, solutions
and assets across Strategy & Consulting, Technology,
Operations, Industry X and Accenture Song. These capabilities,
together with our culture of shared success and commitment to
creating 360° value, enable us to help our clients succeed and
build trusted, lasting relationships. We measure our success by the
360° value we create for our clients, each other, our shareholders,
partners and communities. Visit us at www.accenture.com
About Looking Glass
Founded in 2014, with headquarters in Brooklyn, New York and
operations in Hong Kong, Looking Glass is building the first great
hologram company of the 21st century. In 2018, the company launched
the world’s first desktop holographic development kit, and in 2020,
introduced Looking Glass Portrait, the first personal holographic
display. During the summer of 2022, Looking Glass announced the
world's largest holographic display, the Looking Glass 65" and the
first way to share holograms on the internet on its Looking Glass
Blocks platform. Visit us at https://lookingglassfactory.com/.
Copyright © 2023 Accenture. All rights reserved. Accenture and
its logo are trademarks of Accenture.
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version on businesswire.com: https://www.businesswire.com/news/home/20230207005306/en/
Jenn Francis Accenture +1 630 338 6426
jennifer.francis@accenture.com Christian Harper Accenture +1 917
452 4417 christian.harper@accenture.com
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