Analysis of 250 billion queries on Zillow
reveal top search terms
SEATTLE, Dec. 21,
2023 /PRNewswire/ -- After analyzing more than 250
billion search queries, Zillow® has compiled the top search terms
for 2023, showing the wide range of desires and preferences among
America's home shoppers.
Earlier this year, Zillow introduced an AI-powered natural
language search feature that lets home shoppers search for homes in
a conversational way, similar to how they talk to family or
friends. This search data provides a unique glimpse into what
Americans were searching for in a home this year.
Top 10 Zillow search terms
From practical needs
like a garage to sought-after amenities such as backyard retreats,
pools and fireplaces, these preferences showcase a variety of both
modern and classic housing desires.
- Garage: Practical and convenient storage for
vehicles.
- Backyard: A private outdoor retreat.
- Fireplace: A feature offering warmth and
coziness.
- Walk-in closet: Space and organization for
storage.
- Patio: An extension of indoor living for outdoor
relaxation.
- Open floor plan: Modern, interconnected living
spaces.
- Pool: A luxury, especially in warmer areas.
- Family room: Space for shared moments.
- Basement: Versatile extra space for various uses.
- Granite counters: Durable elegance in kitchens and
bathrooms.
"Natural language search gives us this ability to look at unique
and highly local trends across the U.S.," said Nicholas Stevens, vice president of product,
Artificial Intelligence, at Zillow. "This lets us go deeper than
the typical search filters, helping us better show shoppers homes
with the features they really want."
Hot and cold: Climate control systems rule home
searches
Climate control Systems — centralized AC and
heating — emerged among the top three search terms in 22 out of 30
cities. Central heating took the No. 1 spot in these southern
cities with typically mild climates: Atlanta, Charlotte, Dallas, Jacksonville, Los
Angeles, Nashville,
San Antonio and Tampa. Buyers' heightened interest in heating
features might be a response to shifting climate patterns,
influenced by recent occurrences of extreme cold snaps.
City sights or mountain heights
Buyers are searching
for a home with a view. In Seattle, mountain views, city views and water
views rank among buyers' top five searches, respectively,
In Miami, buyers are looking
for water views, while buyers in Atlanta and San
Francisco search most often for city views. In Colorado
Springs, mountain views are a top search term.
Search standouts
One of the top searches in
Atlanta is for a double
vanity. While buyers in Naples are looking for tennis courts,
clubhouses and tile roofs, Miamians and New Yorkers prioritize
fitness areas and gyms.
Buyers in Philadelphia are most
often searching for street parking and finished basements.
San Antonio shoppers want an
"eat-in kitchen." Tucson is the
only city with an architectural choice among the top five searches
across all cities, favoring "contemporary style" homes.
New York, New York:
StreetEasy x Zillow
New Yorkers want space and
convenience, which shows up in popular searches as terraces and
doormen. In NYC, a city known for its limited space, basements also
have become a popular search item. Home shoppers, especially those
looking at brownstones, recognize the potential of basements as
additional rentable units.
StreetEasy®, a Zillow brand built specifically for NYC, took an
in-depth look at how New Yorkers searched for homes in 2023. It
found that other amenities that ranked at the top of New Yorkers'
searches in this year included in-unit laundry, acceptance of pets,
dishwasher, elevator and doorman.
For more StreetEasy research on how New Yorkers are searching
for homes, click here.
About Zillow Group:
Zillow Group, Inc.
(NASDAQ: Z and ZG) is
reimagining real estate to make home a reality for more and
more people. As the most visited real estate website in
the United States, Zillow
and its affiliates help people find and get the home they
want by connecting them with digital solutions, great partners, and
easier buying, selling, financing and renting
experiences.
Zillow Group's affiliates, subsidiaries and brands include
Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out
East®, StreetEasy®, HotPads®, ShowingTime+℠, and
Spruce®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow
affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a
Zillow affiliate.
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SOURCE Zillow