Regulatory News :
PSA Peugeot Citroën (Paris:UG), École Nationale Supérieure de
Création Industrielle, STRATE École de Design, École de Design de
Nantes Atlantique and the TALM Le Mans Sound Design master’s
programme present the results of three years of creative research
within the OpenLab Design programme on autonomous and connected
cars, one of PSA’s strategic areas of innovation.
- 2012: Visual interpretations of
PSA Peugeot Citroën’s scientific work help focus the teams of
specialists on two shared, federating avenues to the car of the
future.
- 2013: Interactive interface
concepts, adapted to driving, guide the styling choices for vehicle
human-machine interface (HMI) systems.
- 2014: The most appropriate
driver/vehicle/connected object proposals are integrated in
innovation programmes on autonomous cars, connected services and
user interface systems.
In 2025, vehicles will be autonomous and connected. Both
on-board and remote human-machine communication will be carried out
via intuitive multimodal interactions using a mobility assistant.
Autonomous vehicles will travel in road trains on the motorway to
optimise fuel consumption, share information over dedicated social
networks and offer a new on-board experience for drivers and
passengers.
Created by PSA Peugeot Citroën in 2012, the OpenLab Design
programme brings together Group engineers and student designers in
open innovation workshops at France’s major design schools. The
objective of this programme, situated at the leading edge of
innovative design methodologies, is to integrate the design
aspect upstream in the development of HMI systems and thereby
anticipate new mobility uses.
In 2014, the programme focused more specifically on three
projects:
The Internet of Robjects®, or communicating
robot-objectsHow can a system based on data exchanges between
vehicles and connected objects anticipate my mobility needs
(vehicles/schedules/trips) so that I get where I need to go on
time, in good spirits, without having to plan the itinerary?
Avacar®, or the mobility assistantHow can people
and vehicles communicate in a natural way, both on-board and
remotely? Thinking back to the red diodes on the "Knight Rider”
television series, what could the artificial intelligence of
mobility embodied by Avacar® look like?
Social robots®, or vehicle-to-vehicle communicationWhat
functions could sound and light perform aside from signalling,
alerting, and allowing motorists to see and be seen, so that
individuals can communicate from vehicle to vehicle without the
risk of confusion?
Design, a strategic lever for innovation
In the face of technological complexity, design needs to be
integrated into corporate strategies to explore new uses and new
ways of relating to innovation. Designers give meaning to products
and services by observing how people live and creating the
conditions for an optimal, memorable experience. In the area of
research, the schools involved in the programme agree with PSA
Peugeot Citroën on the need to:
- Involve designers upstream in the
development of corporate innovation strategies.
- Acquire knowledge through
experimentation with materials and intuitive interaction methods
that structure and transform objects. Examples include smart
textiles, emotional communication devices using sound and light,
and robotised objects (or Robjects®).
- Use emerging joint design-production
processes such as fab labs* that give everyone an opportunity to
invent and manufacture products.
The French design schools’ objective within the OpenLab Design
programme is to contribute to the emergence of a new profession –
that of the designer-researcher – which will have its full place in
multidisciplinary R&D teams in the years ahead.
Open Innovation at PSA Peugeot Citroën
PSA has adopted an Open Innovation strategy to remain in the
vanguard of automotive products and services and ensure that it is
closely involved in future scientific discoveries. Open Innovation
entails developing and managing relationships with a variety of
ecosystems, from individuals and businesses to the academic world
and institutions.
As part of its relationship with the academic ecosystem, the
Group launched StelLab in 2010. The OpenLab Design programme
is part of this network of open labs and academic chairs.
StelLab is designed to strengthen PSA's scientific partnerships
with publicly-funded laboratories involved in leading-edge
research.
The OpenLab network operates worldwide to respond more
effectively to the societal, environmental and economic challenges
associated with the car of the future. In this way, it benefits
from the shared human and experimental resources of PSA Peugeot
Citroën and its partner laboratories.
* A fabrication laboratory, or fab lab is a small-scale workshop
equipped with computer-controlled tools that is open to the
public.
About PSA Peugeot Citroën
With its three world-renowned brands, Peugeot, Citroën and DS,
PSA Peugeot Citroën sold 2.8 million vehicles worldwide in
2013, of which 42% outside Europe. The second largest carmaker in
Europe, PSA Peugeot Citroën recorded sales and revenue of €54
billion in 2013. The Group is the European leader in low-carbon
vehicles, with an average of 115.9 grams of CO2 per km in 2013. PSA
Peugeot Citroën has sales operations in 160 countries. It is also
involved in financing activities (Banque PSA Finance) and
automotive equipment (Faurecia).
For more information, please visit
www.psa-peugeot-citroen.com
L'École de Design Nantes AtlantiqueSupported by the
Chamber of Commerce and Industry of Nantes Saint-Nazaire, L'École
de Design Nantes Atlantique was created in 1988.
State-acknowledged, the school offers a 5-year Design course (MDes)
which is certified by the French Ministry of Higher Education. The
school also offers various vocational and work-based programs
(2-year advanced vocational diplomas, Bachelor’s and Master’s
degrees) thanks to the Vocational Training Center for Creation and
Industrial Innovation (CFA). Its teaching programs are focused on
occupational qualifications in partnership with companies:
internships, apprenticeships, prospective studies, workshops,
collaborative projects and backing for innovative projects.
With an active international development policy, L’École de
Design Nantes Atlantique has subsidiaries in Delhi (India) and
Shanghai (China). A center for design and innovation, the school
has set up 4 Design Labs dedicated to innovation and research:
Sustainable Cities, New Eating Habits, Care (Health, quality of
life and social innovation) and READi (Applied Experimental
Research in Interaction Design). For more information: http://www.lecolededesign.com/
ENSC-Les AteliersFounded in 1982, ENSCI-Les Ateliers is
jointly governed by the Ministries of Culture and Industry. The
School offers advanced study, consultancy and research in all
aspects of contemporary design practice. Les Ateliers is located in
historic premises near the Bastille - once home to the workshops of
the decorator Jansen - and is open 24 hours a day all year
round.
ENSCI-Les Ateliers is recognized for its innovative approach to
design education, based on diversity of student profiles,
individualized programming and project-based learning. Academic
study is balanced with professional experience and the study
platform allows each student to develop his / her own profile,
vision and field of practice. The School also offers a Textile
designer master (DT), a professional master in Design and
contemporary technology (CtC) and the Innovation by Design (IdB)
programme for non-designers. Learning to work in partnership with
non-design experts is essential and this experience is extended
through “Residences” in research laboratories (for example the CEA
- the French government-funded technological research organization,
Grenoble) or joint programming / research with leading management
and engineering schools, universities and social science labs.
In Europe, the ENSCI is one of the seven founding institutions
of the MEDes (Master of European Design). Very recently the school
was highest ranked among Europe and America’s schools and
universities at the Red Dot Award / Design Concept. Its students
and diplomas are regularly recognized with prestigious awards in
the area of design (villa Noailles, Audi Talent Awards, Orange
Challenge...). For more information: http://www.ensci.com/
ESBA TALMThree fine arts schools assembled in one
institution: Tours Angers Le Mans (ESBA TALM). This union
represents the result of the European higher education
harmonisation.ESBA TALM is a part of a platform that valorises
artistic teaching and enhances research poles development to
deliver a bachelor master PhD (LMD) (national master diploma).A
third PhD cycle will be opened soon, as well as a post-graduate
course. This new cycle and its corollary, research, are expected to
be settled together with the academic and industrial partners at a
local, national and international scale.ESBA TALM Le Mans -in
partnership with LAUM, IRCAM and ENSCI- is the only French
institution to deliver a Sound Design master degree.For more
information: http://lemans.esba-talm.fr/nt
STRATELocated in Sèvres, in the middle of a green campus
and nearby student residences and sport facilities, Strate - Ecole
de Design trains industrial designers in a five-year course, with a
certified engineering level diploma (RNCP level 1).Four departments
structure the Design courses: Product Design, Mobility &
Transport Design, Packaging and Retail design, Interaction Design,
with the purpose of immerging future designers in the notions of
sustainable and innovative development within the companies. In
2010, the school created a new department focused on research –
STRATE Research – with the aim to including designers in the French
research landscape, by taking part in research programs with
universities and industrial partners, and launching new courses
devoted to researcher training. For more information: http://www.stratecollege.fr/
Communications Division - 75 avenue de la
Grande-Armée - 75116 Paris, France+33 1 40 66 42 00 –
psa-peugeot-citroen.com – @PSA_news
Media contacts:PSA Peugeot Citroën:Laure de
SERVIGNY, Phone: +33 (0)1 40 66 35
42laure.deservigny@mpsa.comorENSCI:Dominique WAGNER, Phone:
+33 (0)1 49 23 12 69wagner@ensci.comorSTRATE:Sébastien KUNZ,
Phone: +33 (0)1 46 42 88 77sk@stratecollege.frorESBA
TALM:Pauline LEBRUN, Phone: +33 (0)2 43 47 43
65pauline.lebrun@esba-lemans.frorEDNA:Gaëlle
DELEHELLE-TAPISSIER, Phone: +33 (0)2 51 13 50
74g.delehelle@lecolededesign.com
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