TechTarget Partners with G2 to Provide B2B Technology Buyers Unparalleled Access to Decision Support Content that Uniquely Meets Their Research Needs Across the Entire Purchase Cycle
12 Februar 2024 - 4:00PM
Business Wire
New partnership combines TechTarget’s leading independent
editorial and G2’s authentic user-generated B2B software reviews to
deliver powerful, contextually relevant content experiences to
audiences of both networks
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and marketing services today
announced a new strategic content sharing partnership with G2 that
will uniquely support the needs of B2B enterprise technology buyers
as they navigate the purchase cycle. As part of this new
partnership, each organization will be launching powerful new
contextually relevant content experiences that will combine the
leading independent expert editorial of TechTarget with G2’s
trusted and authentic user-generated B2B software reviews:
- G2 TechBlend: A new content solution which offers a blend of
insights, news and analysis on trends in B2B technology buying that
will incorporate TechTarget’s contextually relevant editorial
content from over 200 highly targeted enterprise technology
categories.
- New site features throughout TechTarget’s network of highly
targeted enterprise technology websites will feature access to over
2.4M trusted and authentic peer reviews from the G2 marketplace,
arming readers with direct access to valuable contextual insights
into tech products and services available within very specific
markets.
Unique Content Experiences, Combined Value for Enterprise
Tech Buyers
“Today’s B2B tech buyers are progressing further through the
buying cycle than ever before speaking to a vendor. Throughout this
journey, they look to trusted online sources to educate themselves
on the specific solutions that will help their organizations
address the challenges they face,” said Rebecca Kitchens,
President, TechTarget. “TechTarget and G2 provide are both leaders
in their respective areas, and each offers robust content
experiences and different but complementary traffic sources. When
combined, they add tremendous value to self-service buyers at the
exact point of their research – no matter what buying stage they’re
in. By exposing our content to each other’s audiences, we can bring
insights that significantly better serve the needs of B2B tech
buyers, which is why we are so excited about this partnership.”
“Recognizing how quickly the B2B technology landscape evolves,
we’re proud to partner with TechTarget to introduce G2 TechBlend as
a new solution for delivering the most relevant and up-to-date
information in the enterprise technology sector,” said Sara Rossio,
Chief Product Officer at G2. “The combination of G2 reviews and
TechTarget insights will allow readers to discover solutions
aligning with the same business strategies they’re reading about in
real time. Likewise, the ability to discover TechTarget content on
G2 TechBlend will help the G2 audience bridge the gap between the
solutions they’re researching, and timely trends occurring in that
space.”
Both TechTarget and G2 are committed to providing high value
content and resources to help B2B tech buyers make better, more
informed decisions:
- TechTarget is the leading source of enterprise technology
decision support content with an audience of 30 million opt-in B2B
enterprise tech buyers and 200M annual visitors globally. Featuring
150 highly targeted technology-specific websites, 1,000 editors
& contributors and 25 years of editorial expertise, TechTarget
delivers independent advice, tips and strategies for buyers
researching solutions across every major technology category.
- G2 is the largest and most trusted B2B software marketplace,
driving more than 90 million visitors annually. It provides
authentic user-generated reviews and comparisons to deliver
important down funnel insight from peers on more than 150K products
and services across the market.
To learn more, see this new feature on TechTarget and G2.
About TechTarget
TechTarget (Nasdaq: TTGT is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and 1,000+ channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2024 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks of TechTarget. All
other trademarks are the property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240212609187/en/
Media Inquiries Garrett Mann Vice President, Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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