TechTarget to Speak at Forrester B2B Summit with Broadvoice on How to Build a Better Revenue Waterfall Fueled by Intent
02 Mai 2024 - 9:12PM
Business Wire
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced that
it will be presenting a case study with Broadvoice live at
Forrester B2B Summit – “How Broadvoice is Building its Revenue
Waterfall Fueled by Intent”. Featuring Malachi Threadgill, former
Forrester analyst and current Head of Growth & Product
Marketing at Broadvoice and John Steinert, Chief Marketing Officer
at TechTarget, this session profiles how Broadvoice is reshaping
their revenue waterfall with powerful intent data from TechTarget.
Attendees will learn how Broadvoice is transforming success
centered on buying groups and pipeline and get real advice on what
it takes to re-think and re-align people, processes and technology
- including intent use cases – without upsetting everything and
everybody. The Case Study will be live on Monday, May 6, at 12:40pm
CT in Room 12B at the Austin Convention Center.
“Many enterprise technology companies would like to make the
move from a lead-centric to a buying group-centric model, but don’t
have the right insights or processes in place to do it,” said John
Steinert, Chief Marketing Officer, TechTarget. “We’re excited to
present this Case Study with Broadvoice at Forrester B2B Summit..
This session will help teams understand how to get started and give
them real tools to propel their own journey, including specific
tactics, a transferable roadmap and deep insight into how to
successfully take advantage of the unique value available from
Prospect-Level IntentTM data across their own GTM.”
Learn more about the Case Study session here.
TechTarget was named a Leader in The Forrester WaveTM: B2B
Intent Providers Q2 2023. Its proprietary purchase intent data is
uniquely powerful because of how it is made and how it is delivered
to B2B tech marketers and sales professionals. The actionable
insights within the TechTarget Priority EngineTM intent platform
are available because of the depth of original decision-support
content spanning thousands of unique IT topics across TechTarget’s
network of 150 enterprise technology-specific websites. Because our
content is built to aid decision making during buyer's journeys,
our data enables clients to precisely target and engage our
audience of active buyers in the most relevant context
possible.
The Forrester B2B Summit is the go-to event that professionals
trust to deliver the information and insight they need to make
bolder, smarter decisions and is being held in-person May 6–8 in
Austin, Texas as well as virtually. TechTarget will be meeting with
customers and prospects at booth #414 in the Event Marketplace. To
understand how to connect with us at the event, click here.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2024 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
and Prospect-Level Intent are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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Media Inquiries Garrett Mann Vice President of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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