Traffic.com Real-Time Traffic Content is Now Available for Major Metropolitan Areas across the United States in Microsoft's Win
24 Mai 2006 - 3:00PM
Business Wire
Traffic.com, Inc. (NASDAQ:TRFC), the source for the most accurate,
comprehensive, and real-time traffic information in the United
States, today announced the availability of Traffic.com content
within the new version of Windows Live Local, Microsoft's
(NASDAQ:MSFT) online mapping, driving directions and local search
service available at http://local.live.com. Windows Live Local
users can view interactive maps, obtain driving directions, and
create customized lists of local points of interest. Enhancing this
relatively static location-based content, Traffic.com's dynamic
traffic information provides up-to-the-minute flow and incident
updates displayed on interactive maps for 35 major metropolitan
areas across the U.S. Geographic expansion will continue with
future version releases. The Windows Live Local offerings, such as
traffic, will be promoted via the MSN.com site and provided as
complementary to MSN services that attract more than 440 million
unique users worldwide per month. "Windows Live Local provides an
immersive real-world view of the places people want to go and
couples that information with the driving directions they need to
get there," said Stephen Lawler, general manager of the Virtual
Earth business unit at Microsoft Corp. "Bringing reliable, highly
accurate traffic information into Windows Live Local helps increase
the site's utility for users, and furthers our goal of helping
people experience 'what it's like there.'" Windows Live Local gives
people the ability to easily share information, such as current
traffic conditions, with friends and family. For example, a Windows
Live Local user planning an event can find a restaurant, generate
door-to-door directions, and obtain the real-time traffic report
for the exact route his friends will travel and easily share the
information with his entire dinner party via email, instant message
or blog post. "We're very pleased to announce this first release of
our data within Windows Live Local and look forward to continuing
innovation from our Microsoft relationship," said Robert N.
Verratti, chief executive officer, Traffic.com, Inc. "The
integration of our comprehensive, real-time traffic information and
the Windows Live Local customization and localization capabilities
results in a very valuable, compelling consumer service--one that
takes Web interactivity to the highest level." The new version of
Windows Live Local announced today is the first of several product
implementations with Traffic.com traffic data. The multi-year
agreement between the two companies paves the way for development
of integrated traffic offerings delivered to users via the mobile
phone or other devices in addition to services accessible online.
About Traffic.com Traffic.com(R) delivers the most accurate,
comprehensive traffic information to U.S. consumers across multiple
platforms in real time. Drivers in 40 major metropolitan markets
can receive free, customized traffic reports complete with
predictive traffic trends, vehicle speeds, congestion levels,
travel times, and delay times delivered via Web, wireless device,
radio, television and in-vehicle navigation systems. Traffic.com's
ability to distribute traffic information via specialized data
feeds and across multiple platforms creates unique, cross-platform
branding opportunities for advertisers, enabling them to expand
their reach and target consumers with useful, relevant content
multiple times per day. Traffic.com's growing list of business
partners includes Microsoft, The Weather Channel(R), Comcast,
Motorola's VIAMOTO(TM) Solutions, and XM Satellite Radio.
Forward-Looking Statement This press release includes
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Because these statements
apply to future events, they are subject to risks and uncertainties
that could cause actual results to differ materially, including
Traffic.com's history of operating losses, risks associated with
its recently expanded business model, the substantial competition
it faces, its ability to maintain advertiser relationships and
attract additional advertisers, its dependency on government
contracts, possible failure of its traffic information management
system, and failure to protect its intellectual property or to
defend against intellectual property claims of others. These and
other risks are described in greater detail in Traffic.com's
filings with the Securities and Exchange Commission. Traffic.com
may not actually achieve the goals or plans described in its
forward-looking statements, and investors should not place undue
reliance on these statements. Traffic.com disclaims any intent or
obligation to update any forward-looking statements as a result of
developments occurring after the date of this press release. trfc-g
The Traffic.com logo is a trademark and Traffic.com is a registered
trademark of Traffic.com, Inc. All other product or service names
or marks are the property of their respective owners. (C)
Traffic.com, Inc. 2006
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