LIBERTYVILLE, Ill. and
NEW YORK, Oct. 6 /PRNewswire/ -- Physicians Interactive
(PI), a leading digital sales and marketing partner of life
sciences companies, today announced a partnership with OPTIMIZERx
Corp (OTC Bulletin Board: OPRX), to provide healthcare
professionals with SampleMD, a solution that allows for more
efficient ways to search, select and distribute sample vouchers,
prescription co-pay coupons and other support information directly
from their desktops. Additionally, Physicians Interactive Holdings
has made a financial investment into the OPTIMIZERx Corp.
The partnership will allow each company to distribute each
other's products and services via web, desktop and mobile
applications as well as to develop a joint solution that will
combine each of the industry leading technologies for a
"one-stop-shop" for clinicians to access numerous pharmaceutical
samples, vouchers, co-pay programs and other patient support.
"This partnership will increase the speed, ease and convenience
with which clinicians can access pharma and life science products
to better care for their patients," said Donato Tramuto, CEO and vice-chairman of
Physicians Interactive. "We're very pleased to be able to help our
pharma clients augment their current sales force efforts by
expanding their reach and access."
SampleMD offers a virtual "patient support center" that allows
physicians and staff to easily search, select and distribute sample
prescription drug vouchers, co-pay coupons and other support
information to patients and pharmacies -- right from their desktop
or electronic medical records (EMR) system. For example, if a
physician or staff member searches for a particular drug, all
available coupons or vouchers for that particular drug will appear
on the clinician's desktop. The clinician can then choose to
electronically send or print out the coupon or voucher for the
patient, as well as e-mail the assigned coupon or voucher directly
to the patient to ensure they redeem and fill the prescription.
Doctors can also review a selected drug's formulary status
within the patients' insurance plan to determine at what level the
product is paid/reimbursed, as well as the latest product
information and can directly contact the representative for more
information through SampleMD.
"Simply put, SampleMD allows more patients to participate in the
outstanding pharmaceutical industry support programs by providing
doctors and staff a more efficient and streamlined way to review
and distribute them within their current workflow," said
David Harrell, chairman and founder
of SampleMD. "Patients, especially those with chronic
conditions like asthma and heart disease, can further benefit from
SampleMD's ongoing automated communications and added co-pay
savings, which help to ensure compliance and increase patient
satisfaction."
In turn, the launch of this new technology will expand
accessibility options to healthcare providers and extends the
channel reach of pharmaceutical companies eager to build loyalty,
trust and credibility among physicians and office staff, as well as
to overcome increasingly typical bans and restrictions on drug reps
and sampling.
For more information on Physicians Interaction, please visit
www.physiciansinteractive.com.
For more information on SampleMD, go to www.optimizerxcorp.com
or www.samplemd.com.
About OPTIMIZERx Corporation
OPTIMIZERx Corporation provides unique platforms to help
patients better afford and comply to their medicines and healthcare
products, while offering pharmaceutical and healthcare companies
effective ways to expand patient awareness, access and adherence to
their brands. For more information about OPTIMIZERx Corp.,
http://www.optimizerxcorp.com.
About Physicians Interactive
Physicians Interactive Holdings is the leading provider of
online and mobile clinical resources and solutions that help
medical professionals, anytime, anywhere, provide better patient
care. We use the full power of our worldwide network of Healthcare
Professionals and Life Sciences Companies together in ways that
will change the practice and business of medicine, for the better.
PIH has developed a foundation of user-generated, proprietary and
public data that powers a networked suite of transactional
applications, including eSampling, interactive learning programs
and mobile solutions.
Physicians Interactive is owned by Perseus LLC, a merchant bank
and private equity fund management company. For more information
about PIH, visit www.physiciansinteractive.com.
SOURCE Physicians Interactive
Copyright t. 6 PR Newswire