Companies to collaborate on an AI Innovation
Lab enabling closer connections with consumers, driving greater
speed to market and further enhancing local relevancy
NEW
YORK and REDMOND, Wash., April 26,
2024 /PRNewswire/ -- The Estée Lauder Companies (ELC)
and Microsoft Corp. on Friday announced the creation of an AI
Innovation Lab as an expansion of their global strategic
relationship. Leveraging cutting-edge generative AI capabilities in
Microsoft's Azure OpenAI Service, the companies will work together
to develop solutions that further empower ELC's more than 20
prestige beauty brands as they create closer consumer connections
and increase speed to market with local relevancy. The AI
Innovation Lab further positions both companies as leaders at the
forefront of reimagining the beauty industry with generative
AI.
This expanded global strategic relationship will further support
and build impactful generative AI use cases across several areas of
ELC's business, including:
- Faster response and execution to social trends and consumer
demands: ELC and Microsoft have successfully created an
internal-facing generative AI chatbot to enhance marketing
effectiveness globally. The tool utilizes advanced conversational
AI technology to efficiently navigate and further leverage ELC's
proprietary and extensive database of product and claim data,
allowing brands to launch locally relevant campaigns more
rapidly.
- Enabling fast and more effective product
innovation: ELC and Microsoft are applying generative AI
tools in research and development for quicker product development,
allowing scientists and product development specialists to respond
to emerging product and ingredient trends more rapidly.
"At ELC, technology is always in support of our enduring
strengths of high-quality products and high-touch consumer
experiences," said Jane Lauder, EVP,
Enterprise Marketing, and chief data officer, The Estée Lauder
Companies. "With Microsoft's generative AI tools and extensive
expertise, we are able to leverage ELC's tremendous data to create
more personalized consumer experiences and faster insights to
action resulting in increased speed to market and stronger local
relevancy. We look forward to continuing our close and
collaborative partnership with Microsoft."
"Generative AI represents a significant opportunity for the
beauty industry — creating more engaging customer experiences,
getting products into the hands of consumers faster, developing new
products more efficiently and sustainably, and much more," said
Shelley Bransten, corporate vice
president, Global Industry Solutions, Microsoft. "We're proud to
collaborate with The Estée Lauder Companies to provide not only a
platform for AI innovation, but also deep partnership to bring
these new innovations to life."
The AI Innovation Lab represents a deepening of the strategic
relationship between ELC and Microsoft, which began in 2017. As
part of this long-term relationship, ELC tapped Azure AI as the
platform for its Voice-Enabled Makeup Assistant, a
first-of-its-kind mobile app launched in early 2023 to help
visually impaired users more easily and confidently apply makeup.
The app is available on iOS and Android in the United States, United Kingdom and Ireland, and it will be rolled out to
additional markets and languages in the coming months.
About The Estée Lauder Companies Inc.
The Estée Lauder
Companies Inc. is one of the world's leading manufacturers,
marketers and sellers of quality skin care, makeup, fragrance and
hair care products, and is a steward of luxury and prestige brands
globally. The Company's products are sold in approximately 150
countries and territories under brand names including: Estée
Lauder, Aramis, Clinique, Lab Series, Origins, M•A•C, La Mer, Bobbi
Brown Cosmetics, Aveda, Jo Malone
London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle,
GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM
family of brands, including The Ordinary and NIOD.
About Microsoft
Microsoft (Nasdaq "MSFT" @microsoft)
creates platforms and tools powered by AI to deliver innovative
solutions that meet the evolving needs of our customers. The
technology company is committed to making AI available broadly and
doing so responsibly, with a mission to empower every person and
every organization on the planet to achieve more.
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SOURCE Microsoft Corp.