CHELMSFORD, Mass., Feb. 3, 2022
/PRNewswire/ -- Harte Hanks, Inc. (Nasdaq: HHS), a
leading global customer experience company, announced today that it
has launched an expanded healthcare practice led by Janel Harris, an executive with extensive
experience in the healthcare agency world.
Harte Hanks currently works with a broad range of mid-size and
large clients across the DTC and OTC categories including such
well-recognized companies as GSK, Abbott, Blue Cross/Blue Shield,
and Pfizer, among others.
"Harte Hanks has built a strong reputation over the past decade
for providing world class service for its clients in the
pharmaceutical, wellness, and healthcare industries," says Harris
who has held senior level leadership roles at MRM, GSW Worldwide
and GKV Communications, among others. "We have a dynamic
team of talented professionals, and it's exciting to be a part of
the company as we further expand our offerings in this rapidly
growing sector of our business."
Harris says that one of the unique strengths of Harte Hanks
Healthcare is its ability to build and execute programs that
encapsulate a complete view of the patient eco-system. She notes
that Harte Hanks Healthcare can provide clients a broad range of
fully integrated services including patient insights, data
analytics, customer care and support, creative execution,
fulfillment, and logistics. Given its global reach, the company can
manage challenges from language barriers to regulatory compliance
matters across geographic regions.
One of the key strengths of Harte Hanks Healthcare is its
ability to leverage a best-in-class technology stack to create
optimal patient centric digital brand experiences. "We have the
digital platforms, tools and expertise to anticipate, accommodate,
facilitate, and advocate so that every patient feels cared for and
heard," says Harris.
She states whether it is defining specific patient segments or
creating highly targeted communications that reach patients
precisely when they need them during their health and wellness
journey, "we have the expertise needed to best serve patient and
customer needs."
For example, the company operates multiple distribution centers
across the U.S. and Europe and
recently opened a new state-of-the-art e-commerce and distribution
facility in Kansas City. The
400,000 square foot FDA approved center can fulfill OTC products,
samples, and patient information materials directly from any
e-commerce website. Harte Hanks delivers more than 1.3 million
packages and more than 4 billion mail packets directly into the
hands of customers annually. This distribution service covers
programs serving patients, medical professionals, healthcare
facilities and consumers.
"Whether it is with pharmaceutical brands or healthcare systems,
we have a unique ability to ensure that our clients are engaging
with their target audiences using a full-spectrum of channels and
platforms," says Brian Linscott,
Chief Executive Officer, Harte Hanks. "Our award-winning work is a
testament to our excellence in helping clients best serve their
patient populations."
About Harte Hanks
Harte Hanks (Nasdaq: HHS) is a leading global customer
experience company whose mission is to partner with clients to
provide them with CX strategy, data-driven analytics and actionable
insights combined with seamless program execution to better
understand, attract and engage their customers.
Using its unparalleled resources and award-winning talent in the
areas of Customer Care, Fulfillment and Logistics, and Marketing
Services, Harte Hanks has a proven track record of driving results
for some of the world's premier brands, including Bank of America,
GlaxoSmithKline, Unilever, Pfizer, HBOMax, Volvo, Ford, FedEx,
Midea, Sony and IBM, among others. Headquartered
in Chelmsford, Massachusetts,
Harte Hanks has over 2,500 employees in offices across the
Americas, Europe, and Asia Pacific.
For more information, visit hartehanks.com.
For media inquiries, contact: Jennifer
London, Harte Hanks Jen.London@HarteHanks.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/harte-hanks-launches-expanded-healthcare-practice-301475156.html
SOURCE Harte Hanks, Inc.