SAN
MATEO, Calif., May 13, 2024
/PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO)
announced a large-scale merchandising rollout and sales
program at Best Buy, one of the world's largest specialty consumer
electronics retailers. The retail expansion combines the
installation of completely redesigned world-class product displays,
an assisted sales program, and in-store and digital marketing to
deliver a complete GoPro experience to customers.
GoPro cameras and accessories will be displayed in nearly 900
Best Buy stores across North
America, including in more than 250 specialty Camera
Experience Shops (CES). Best Buy's CES locations will feature
expanded product displays, with twice the accessory space to offer
customers a wider selection to see and discover the latest from
GoPro.
"We believe that combining our expanded shelf space and brand
presence with Best Buy's knowledgeable sales staff will ensure a
terrific in-store experience for GoPro customers," said
Dean Jahnke, GoPro's Senior Vice
President of Global Sales and Channel Marketing. "We're
excited to offer customers a total GoPro experience at Best Buy
locations across North
America."
Best Buy store associates will also be specially trained on
GoPro's complete product lineup so customers can get guidance, tips
and advice from an accredited expert while they shop for the latest
GoPro cameras and accessories.
The new expanded product displays are now in the Best Buy Camera
Experience Shops and will be added to remaining Best Buy locations
in July.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world
capture and share itself in immersive and exciting ways.
GoPro has been recognized as an employer of choice by both
Outside Magazine and U.S. News & World
Reporthttps://money.usnews.com/careers/companies/rankings?src=usn_pr for
being among the best places to work. Open roles can be found on our
careers page. For more information, visit GoPro.com.
Connect with GoPro on Facebook, Instagram, LinkedIn, TikTok, X,
YouTube, and GoPro's blog, The Current. GoPro customers can submit
their photos and videos to GoPro Awards for an opportunity to be
featured on GoPro's social channels and receive gear and cash
awards. Members of the press can access official logos and imagery
on our press portal.
GoPro, HERO and their respective logos are trademarks or
registered trademarks of GoPro, Inc. in the United States and other countries.
Note on Forward-looking Statements
This press release may contain projections or other
forward-looking statements within the meaning Section 27A of the
Private Securities Litigation Reform Act. Words such as
"anticipate," "believe," "estimate," "expect," "intend," "should,"
"will," "plan" and variations of these terms or the negative of
these terms and similar expressions are intended to identify these
forward-looking statements. Forward-looking statements in this
press release may include but are not limited to statements
regarding our expectations for our expanded product displays,
training and overall consumer demand for our products. These
statements involve risks and uncertainties, and actual events or
results may differ materially. Among the important factors that
could cause actual results to differ materially from those in the
forward-looking statements include the inability to achieve our
revenue growth or profitability in the future, and if revenue
growth or profitability is achieved, the inability to sustain it;
our ability to maintain profitability if there are delays or issues
in our product launches; the fact that an economic downturn or
economic uncertainty in our key U.S. and international markets,
inflation, and fluctuations in interest rates or currency exchange
rates may adversely affect consumer discretionary spending and
demand for our products; the fact that our goal to grow revenue and
be profitable relies upon our ability to grow sales from our
direct-to-consumer business and our retail partners and
distributors; our ability to acquire and retain subscribers; our
reliance on third-party suppliers, some of which are sole-source
suppliers, to provide services and components for our products
which may be impacted due to supply shortages, long lead times or
other service disruptions that may lead to increased costs due to
the effects of global conflicts and geopolitical issues such as the
ongoing conflicts in the Middle
East, Ukraine or
China-Taiwan relations; our ability to maintain the
value and reputation of our brand and protect our intellectual
property and proprietary rights; the risk that our sales fall below
our forecasts, especially during the holiday season; the risk we
fail to manage our operating expenses effectively, which may result
in our financial performance suffering the fact that our continued
profitability depends in part on further penetrating our total
addressable market, and we may not be successful in doing so; the
fact that we rely on sales of our cameras, mounts and accessories
for substantially all of our revenue, and any decrease in the sales
or change in sales mix of these products could harm our business;
the risk that we may not successfully manage product introductions,
product transitions, product pricing and marketing; the fact that a
small number of retailers and distributors account for a
substantial portion of our revenue and our level of business with
them could be significantly reduced; our ability to attract, engage
and retain qualified personnel; any changes to trade agreements,
trade policies, tariffs, and import/export regulations; the impact
of competition on our market share, revenue and profitability; the
fact that we may experience fluctuating revenue, expenses and
profitability in the future; risks related to inventory, purchase
commitments and long-lived assets; the risk that we will encounter
problems with our distribution system; the threat of a security
breach or other disruption including cyberattacks; the concern
that our intellectual property and proprietary rights may not
adequately protect our products and services; the effects of global
conflicts and geopolitical issues such as the conflicts in the
Middle East, Ukraine or China-Taiwan
relations and its effects on the United
States and global economies and our business in particular;
and other factors detailed in the Risk Factors section of our
Annual Report on Form 10-K for the year ended December 31,
2023, which is on file with the Securities and Exchange Commission
(SEC), and as updated in filings with the SEC including the
Quarterly Report on Form 10-Q for the quarter ended March 31, 2024. These forward-looking statements
speak only as of the date hereof or as of the date otherwise stated
herein. GoPro disclaims any obligation to update these
forward-looking statements.
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SOURCE GoPro, Inc.