Grocery Outlet Launches Private Label Program, GO Brands
03 September 2024 - 10:14PM
Grocery Outlet Holding Corp. (NASDAQ: GO) (“Grocery Outlet” or the
“Company”), a high-growth, extreme value retailer of quality,
name-brand consumables and fresh products, announced today the
official launch of its new private label program, GO Brands.
GO Brands will feature products across three brands: SimplyGO,
GO Home & Haven, and GO Paw & Pamper. The products will
roll out across Grocery Outlet stores beginning this month, with
100 new private label SKUs available in stores by the end of the
year under the SimplyGO and GO Home & Haven brands. GO Paw
& Pamper will arrive in stores next year.
“At Grocery Outlet we are committed to our mission of Touching
Lives for the Better by saving our customers money and providing
quality products at unbeatable values,” RJ Sheedy, President and
CEO of Grocery Outlet, said. “We designed the GO Brands program to
deliver on that promise. Each brand has its own unique identity,
while maintaining the reliable quality and incredible value our
shoppers rely on us for every day.”
- SimplyGO – High-quality grocery to beverage basics at
affordable prices to help stretch grocery budgets. Products include
pastas and baking essentials, as well as dairy products, including
butter, cheese and whipped toppings.
- GO Home & Haven – Everyday
household essentials and personal care items at exceptionally
affordable prices. Products include paper towels, aluminum foil,
parchment paper and facial tissues.
- GO Paw & Pamper – The company’s pet brand, featuring pet
food and accessories.
“Shoppers today have high expectations of any private label
brand they purchase, and many choose their favorite grocery store
based on that exclusive offering,” said Steve Wilson, EVP, Chief
Purchasing Officer. “Our GO Brands items are the perfect complement
to our existing extreme value assortment of quality name brands,
creating an even richer treasure hunt shopping experience.”
About Grocery OutletBased in Emeryville,
California, Grocery Outlet is a high-growth, extreme value retailer
of quality, name-brand consumables and fresh products sold
primarily through a network of independently operated stores.
Grocery Outlet and its subsidiaries have more than 520 stores in
California, Washington, Oregon, Pennsylvania, Tennessee, Idaho,
Nevada, Maryland, North Carolina, New Jersey, Georgia, Ohio,
Alabama, Delaware, Kentucky and Virginia.
Investor Relations Contact: Christine Chen(510)
877-3192cchen@cfgo.com
Media Contact:Alejandro Alvarez Correa(510)
346-5532aalvarezcorrea@cfgo.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c08827c5-92c8-42e0-b7d3-3d4806240b56
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