Granite City Food & Brewery Ltd. Creates Additional Revenue Day Part
25 Januar 2010 - 6:45PM
Business Wire
Granite City Food & Brewery Ltd. (NASDAQ: GCFBD)
today announced the roll-out of a new Saturday morning breakfast
offering. Since its inception, Granite City has offered a popular
Sunday brunch that has made Sunday the third largest revenue day of
the week for the Company. The roll-out of a Saturday morning brunch
is a synergistic fit for the Company as many of the same items will
be offered. The cornerstone of Granite City’s brunch is its Made to
Order Omelet Station. The Saturday Brunch is available from 9 am to
noon and is attractively priced at $10.99. The concept was first
tested at its Des Moines, Iowa location and the results have been
positive. The Company believes that as this new segment of
operations becomes established in all of its markets, new revenues
of approximately $1.0 million can be generated on an annual
basis.
“This is an exciting time for everyone at Granite City,” said
Steven J. Wagenheim, Chief Executive Officer of Granite City Food
& Brewery Ltd. "As our operational margins have continued to
improve we feel that we can be more aggressive in our approach
toward generating greater revenues. The Saturday morning breakfast
initiative is the first of many potential opportunities and fits
nicely with our guests’ desires. In addition to new food
opportunities we hope to explore ways to improve beer sales by
expanding upon our patented brewing process to other types of
venues later this year.
The Saturday Brunch was tested in December at the Company’s Des
Moines location with great success. The Company is currently
working on a roll-out schedule for its other 25 locations.
About Granite City
Granite City Food & Brewery Ltd. is a Modern American
upscale casual restaurant chain that operates 26 restaurants in 11
states. The menu features affordable yet high quality family
favorite menu items prepared from made-from-scratch recipes and
served in generous portions. The sophisticated yet unpretentious
restaurants, proprietary food and beverage products, attractive
price points and high service standards combine for a great dining
experience. Granite City opened its first restaurant in St. Cloud,
Minnesota in 1999.
Certain statements made in this press release of a
non-historical nature constitute “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act
of 1995. Such forward-looking statements are subject to certain
risks and uncertainties that could cause actual results to differ
materially from those anticipated. Such factors include, but are
not limited to, changes in economic conditions, changes in consumer
preferences or discretionary consumer spending, a significant
change in the performance of any existing restaurants, the ability
to obtain financing for, and complete construction of, additional
restaurants at acceptable costs, the risks and uncertainties
described in our Annual Report on Form 10-K filed with the
Securities and Exchange Commission on March 19, 2009 and our
Quarterly Report on Form 10-Q filed on August 14, 2009; and risks
related to our ability to restructure our debt and leases and
obtain additional capital for operations; and the risk that we may
be required to reduce the scale of our operations if we cannot
successfully restructure our debt and leases or raise additional
capital.
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