Lonquan 560 SoCs leverage Ceva-SensPro Vision
AI DSP to advance ADAS capabilities amidst China's rapidly growing EV market and global
shift towards more sustainable and intelligent transportation
solutions
LAS
VEGAS, Jan. 8, 2025 /PRNewswire/ -- CES
2025 -- Ceva, Inc. (NASDAQ: CEVA), the leading licensor of
silicon and software IP that enables Smart Edge devices to connect,
sense and infer data more reliably and efficiently, today announced
that Oritek Semiconductor, a provider of AI system-on-chip (SoC)
solutions for intelligent automotive platforms, has licensed Ceva's
SensPro™ Vision AI DSP for its Longquan 560 series of Advanced
Driver Assistance Systems (ADAS) chipsets.
The Longquan 560 series represents Oritek's commitment to
innovation, catering to diverse intelligent automotive needs of
Electric Vehicles (EV) such as AI-based headlights, camera
monitoring systems (CMS), zone control units (ZCU), and integrated
central computing units for driving and parking. These chips are
equipped with the Ceva-SensPro Vision AI DSP, a high-performance,
low-power processor designed for complex sensor processing and AI
workloads. This combination enables automakers to accelerate
time-to-market, reduce development costs, and integrate advanced
features seamlessly.
"Ceva's SensPro Vision AI DSP, embedded in our Longquan 560
series, provides the high-performance, energy-efficient processing
essential for ADAS innovation," said Mr. Gao Feng, CEO of Oritek.
"Our collaboration will empower automakers to meet the demands of a
fast-evolving automotive market, delivering smarter, safer, and
more reliable solutions."
"Oritek's selection of our SensPro processor reinforces the
market-leading performance we enable for advanced sensing and
processing capabilities required by today's automotive leaders,"
said Ran Snir, vice president and general manager of the vision
business unit at Ceva. "With SensPro's unique capability to
seamlessly handle the most intensive real-time workloads associated
with critical ADAS applications, we are excited to collaborate on
delivering cutting-edge solutions for the rapidly expanding EV
market."
Market Context: The Booming Global EV Industry
The
global electric vehicle (EV) market is experiencing unprecedented
growth, driven by escalating demand for sustainable transportation,
stringent emissions regulations, and advancements in technology.
China remains the largest EV
market, accounting for over 50% of global EV sales. By 2027, it is
expected that battery-powered electric vehicles (BEV) will account
for 30% of global vehicle sales, led by China. As the industry continues to evolve,
Oritek's innovative ADAS solutions, powered by CEVA's SensPro Visio
AI processor, are ideally positioned to address this expanding
market opportunity.
SensPro™ is a highly-scalable, high-performance vision AI DSP
for multitasking sensing and AI workloads of multiple sensors
including camera, Radar, LiDar, Time-of-Flight, microphones and
inertial measurement units. The SensPro family is designed to
handle multiple sensor processing for contextually-aware devices
and can be utilized in modern intelligent systems in automotive
(inc. ISO26262 functional safety compliance), robotics,
surveillance, AR/VR, voice assistants, wearables, mobile and smart
home devices. The SensPro maximizes performance-per-watt for
multi-sensor processing use cases by utilizing a combination of
high performance single and half precision floating point math,
point cloud creation and Deep Neural Network processing, along with
parallel processing capacity for voice, imaging, and Simultaneous
Localization and Mapping (SLAM). For more information, visit
https://www.ceva-ip.com/product/ceva-senspro/.
About Ceva, Inc.
At Ceva, we are passionate about
bringing new levels of innovation to the smart edge. Our wireless
communications, sensing and Edge AI technologies are at the heart
of some of today's most advanced smart edge products. From
Bluetooth, Wi-Fi, UWB and 5G platform IP for ubiquitous, robust
communications, to scalable Edge AI NPU
IPs, sensor fusion processors and embedded application
software that make devices smarter, we have the broadest portfolio
of IP to connect, sense and infer data more reliably and
efficiently. We deliver differentiated solutions that combine
outstanding performance at ultra-low power within a very small
silicon footprint. Our goal is simple – to deliver the silicon and
software IP to enable a smarter, safer, and more interconnected
world. This philosophy is in practice today, with Ceva powering
more than 17 billion of the world's most innovative smart edge
products from AI-infused smartwatches, IoT devices and wearables to
autonomous vehicles and 5G mobile networks.
Our headquarters are in Rockville,
Maryland with a global customer base supported by operations
worldwide. Our employees are among the leading experts in their
areas of specialty, consistently solving the most complex design
challenges, enabling our customers to bring innovative smart edge
products to market.
Ceva: Powering the Smart Edge™
Visit us at www.ceva-ip.com and follow us on LinkedIn, X,
YouTube, Facebook, and Instagram.
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SOURCE Ceva, Inc.