Guests at six MGM MIRAGE properties are now able to opt in to mobile marketing programs that deliver personalized, targeted promotions to their mobile phones.

The mobile marketing initiatives are powered by Acuity Mobile and interactive marketing services company Acxiom� Corporation (Nasdaq: ACXM). The programs provide real-time offers, property information and entertainment promotions directly to guests� handsets. Guests can receive targeted special offers, alerts, quizzes, contests and many other unique and valuable benefits via their mobile device.

�MGM MIRAGE was looking for a mobile marketing solution that could service their properties with a common platform, but with the flexibility for each property to manage their offerings independently, featuring content and offers tailored to their unique customer demographics and marketing objectives,� said Alan Sultan, president and founder of Acuity Mobile.��We are honored that they selected the Acuity Mobile and Acxiom solution to power their mobile presence.�

The six MGM MIRAGE resorts using the service are Mandalay Bay, New York-New York, Monte Carlo, The Mirage, Treasure Island (TI) and MGM Grand Detroit.

At the core of this offering is the guest, and making sure that person receives only those offers and incentives that are relevant and delivered at the right time and place.�The opt-in marketing programs enable the six MGM MIRAGE properties to deliver personal offers and content to guests� mobile devices based on time, context and the individual�s preferences.

�By employing the proven principles of database marketing in the mobile channel, our clients are providing relevant content and offers to their customers, ensuring success in the use of this unique communication channel,� said Tim Suther, Acxiom senior vice president for Global Multichannel Marketing Services.

�The mobile industry is rapidly changing, and MGM MIRAGE wanted a solution that would ensure a continued competitive advantage in the marketplace,� said Sultan.��By selecting the Acuity/Acxiom solution, MGM MIRAGE can easily add sophisticated, property-centric mobile applications, mobile web sites and future enhancements like location targeting and enhanced customer segmentation on a property-by-property basis.�

About Acxiom

A global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

About Acuity Mobile, Inc.

Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance� - the ability to deliver targeted marketing content to the right person, at the right time, in the right location via text, WAP and applications. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.

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