Acxiom(R) brings big business marketing solutions to growing companies
06 Oktober 2008 - 10:21PM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM) is opening new doors for
companies in a broad range of industries to address marketing
challenges through a cost-effective customer and prospect database
solution, Acxiom MarketEdge-X� (www.marketedgex.com). Within
MarketEdge-X, Acxiom has packaged its marketing database best
practices for rapid implementation at an attractive price. Although
a new market entrant, MarketEdge-X is currently being implemented
by travel, retail, insurance, health, and health club companies
across the nation. �We knew we had a product that could really help
all of our customers function like Fortune 500 companies when it
comes to managing their data for marketing and sales results,� said
Marty Sunde, Acxiom�s senior vice president of Customer Data
Integration and Marketing Services. �The rate at which we�ve sold
this solution across many market sectors confirms that we have
produced something companies really value.� Recent customers for
MarketEdge-X include Calendars.com, Equity Lifestyle Properties
(ELS), Diamond Resorts, and Savings Bank Life Insurance. Visit
www.marketedgex.com to see what they are saying and to learn more
about MarketEdge-X solutions. MarketEdge-X increases a company�s
customer insight to power decisions that lead to increased customer
acquisition, retention and growth. It also enables marketers to
perform market segmentation, analysis and execution. This database
solution also offers integrated e-mail capabilities and reporting.
�All of these benefits of MarketEdge-X create a customer-centric
strategy by integrating database and digital marketing,� said
Sunde. �This solution is faster, better and more reasonably priced
than any other option in the market today.� The return on
investment is nearly immediate and is easily recognized by clients.
�We compared several systems,� said Brian Garavuso, executive vice
president and chief information officer of Diamond Resorts
International. �MarketEdge-X had all the system features and
functionality needed and was much more cost effective.� �Acxiom�s
solutions are right on the mark,� said Hilarie Pozesky, responsible
for online marketing for Calendars.com. �MarketEdge-X will help our
company use our customer data to take actions that will raise our
bottom line. We are very pleased with how the Acxiom team made a
priority of helping us get the most benefit out of the product.�
Savings Bank Life Insurance of Massachusetts (SBLI) was pleased
with the implementation process of MarketEdge-X and the immediate
impact it had on the company�s marketing efforts. MarketEdge-X
allows SBLI to clean and enhance internal data and centralize all
customer and prospect data into one database. �When we began to
build our database, we really wanted to focus on bringing in the
best prospect names,� said Rose Cahill, SBLI VP/director of
marketing. �We engaged Acxiom to help analyze our existing
customers, our newer customers and even our prospects. Then we used
that data to help us select the highest quality prospect names to
bring into the database. Acxiom is a true business partner,� Cahill
said. Instant access to this database makes it possible for the
company to execute more targeted campaigns to existing customers
for cross-sell opportunities as well as customer-acquisition
campaigns. �To me, the most important thing with any mailing,
whether it�s e-mail or direct mail, is the list,� said Cahill.
�MarketEdge-X has allowed us to gain more control over our list.
From our desktop, we now have access to 8 million names in our
database comprised of our current customer names and key prospect
names � that�s a major advantage for us.� Clients also like the way
Acxiom�s solution is delivered. �I am very pleased with the status
of the project and the level of effort exerted by the Acxiom team
to meet the deadline,� said Jeff Payn, CIO of ELS. �The Acxiom team
showed us they understood our business and our needs, and this
solution meets those needs very affordably.� Acxiom MarketEdge-X
(www.marketedgex.com) was previously known as Acxiom Customer
Information Center-X (ACIC-X). About Acxiom Marketing Database
Solutions With its extensive marketing database management
experience, Acxiom delivers flexible, adaptive and on-demand
solutions enabling our clients to use their own data to better
understand and segment customers and prospects, plan and manage
campaigns and track results � creating the knowledge they need to
make critical, timely business decisions. About Acxiom Corporation
The global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com. Acxiom and Acxiom MarketEdge-X are registered
trademarks of Acxiom Corporation.
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