Conde Nast Selects Acxiom(R) To Deliver Integrated Digital Marketing Campaigns
24 Juni 2008 - 2:00PM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM) today announced it has been
selected by Cond� Nast Publications to integrate its traditional
direct marketing programs with its fast growing digital marketing
initiatives, in order to deliver a superior return on marketing
investments for the company. Cond� Nast has relied on Acxiom, a
leading provider of integrated digital marketing solutions for
Global 2000 enterprises, for more than a decade to power
communications through traditional channels such as direct mail.
Extending this trusted relationship, Cond� Nast is now able to
synchronize relevant digital communications with its enterprise
marketing efforts for more than 14 million subscribers of its
various publications, which range from Wired to Modern Bride to
Glamour. �Acxiom has clearly proven its ability to successfully
bridge our major communications channels in an effective,
results-driven manner,� said Robert Schroko, vice president,
database marketing for Cond� Nast. �Acxiom was able to create
results that met our sophisticated, often complex, requirements.�
Ken Markus, director of marketing for Cond� Nast Publications,
added, �the company had been searching for a pervasive
customer-centric solution that would deliver the right message to
the right customer at the right time, regardless of channel. Acxiom
will enable the company to accomplish this by bridging its direct
marketing communications with online channels such as e-mail.�
�Cond� Nast is one of the world�s most respected firms, and we are
delighted to help achieve their vision of multi-channel marketing,�
said Tim Suther, senior vice president, digital marketing services,
Acxiom. �We believe that progressive marketers will increasingly
embrace an integrated communications strategy as the most effective
response to changing consumer behavior and intensifying global
competition.� About Cond� Nast Publications Cond� Nast
Publications, a unit of Advance Publications, includes 26 consumer
magazines and their Web sites, Cond�Net, the Fairchild Fashion
Group, the Cond� Nast Media Group, and the Shared Services Centers.
About Acxiom Corporation At Acxiom, we make information
intelligent�for many of the world�s leading and most dynamic
companies, enabling them to acquire new customers, retain their
most valuable customers, communicate with customers in the methods
and times they prefer, and make profitable marketing and business
decisions. Acxiom�s unmatched customer insight is achieved by
blending the world�s largest repository of consumer data,
award-winning technology and analytics, multi-channel expertise,
privacy leadership, and superior knowledge of a wide spectrum of
industries. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered
in Little Rock, Ark., with locations throughout the United States
and Europe, and in Australia and China. For more information about
Acxiom, visit www.acxiom.com Acxiom is a registered trademark of
Acxiom Corporation.
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