TIDMSHDP 
 
RNS Number : 7812S 
Shed Media PLC 
16 September 2010 
 

 
+----------------+--------------------+------+----------------------------+--------+ 
| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES                                   | 
+----------------------------------------------------------------------------------+ 
|                                            |                                     | 
+--------------------------------------------+-------------------------------------+ 
| 1. Identity of the issuer or the           | Shed Media plc                      | 
| underlying issuer                          |                                     | 
| of existing shares to which voting rights  |                                     | 
| are                                        |                                     | 
| attached:                                  |                                     | 
+--------------------------------------------+-------------------------------------+ 
| 2. Reason for the notification (please tick the appropriate box or boxes):       | 
+----------------------------------------------------------------------------------+ 
| An acquisition or disposal of voting rights                             |   X    | 
+-------------------------------------------------------------------------+--------+ 
| An acquisition or disposal of qualifying financial instruments which    |        | 
| may result in the acquisition of shares already issued to which voting  |        | 
| rights are attached                                                     |        | 
+-------------------------------------------------------------------------+--------+ 
| An acquisition or disposal of instruments with similar economic effect  |        | 
| to qualifying financial instruments                                     |        | 
+-------------------------------------------------------------------------+--------+ 
| An event changing the breakdown of voting rights                        |        | 
+-------------------------------------------------------------------------+--------+ 
| Other (please  |                                                        |        | 
| specify):      |                                                        |        | 
+----------------+--------------------------------------------------------+--------+ 
| 3. Full name of person(s) subject   | DE AGOSTINI SPA                            | 
| to the                              |                                            | 
| notification obligation:            |                                            | 
+-------------------------------------+--------------------------------------------+ 
| 4. Full name of shareholder(s)      | ZODIAK ENTERTAINMENT S.A. (formerly known  | 
|  (if different from 3.):            | as ZODIAK ENTERTAINMENT S.A.S.)            | 
+-------------------------------------+--------------------------------------------+ 
| 5. Date of the transaction and date | Date of transaction: 14 September 2010     | 
| on                                  | Date on which threshold crossed: 14        | 
| which the threshold is crossed or   | September 2010 - See item 13 below         | 
| reached:                            |                                            | 
+-------------------------------------+--------------------------------------------+ 
| 6. Date on which issuer notified:   | 15 September 2010                          | 
+-------------------------------------+--------------------------------------------+ 
| 7. Threshold(s) that is/are crossed | From 7.74% to less than 3%                 | 
| or                                  |                                            | 
| reached:                            |                                            | 
+-------------------------------------+--------------------------------------------+ 
|                |                    |      |                            |        | 
+----------------+--------------------+------+----------------------------+--------+ 
 
+--------------+-----------------+----+------+------------+-------+----+--+----------------------+-+------+----+----------+----+---------------------+----+--+------------+ 
| 8. Notified details:                                                                                                                                                    | 
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| A: Voting rights attached to shares                                                                                                                                     | 
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Class/type   | Situation previous                                       | Resulting situation after the triggering transaction                                          | 
| of           | to the triggering                                        |                                                                                               | 
| shares       | transaction                                              |                                                                                               | 
| if possible  |                                                          |                                                                                               | 
| using        |                                                          |                                                                                               | 
| the ISIN     |                                                          |                                                                                               | 
| CODE         |                                                          |                                                                                               | 
+              +----------------------------------------------------------+-----------------------------------------------------------------------------------------------+ 
|              | Number                      | Number                     | Number                 | Number               | % of  voting rights                           | 
|              | of                          | of                         | of                     | of                   |                                               | 
|              | Shares                      | Voting                     | shares                 | voting               |                                               | 
|              |                             | Rights                     |                        | rights               |                                               | 
+              +                             +                            +------------------------+----------------------+-----------------------------------------------+ 
|              |                             |                            | Direct                 | Direct    | Indirect | Direct                        | Indirect      | 
|              |                             |                            |                        |           |          |                               |               | 
+--------------+-----------------------------+----------------------------+------------------------+-----------+----------+-------------------------------+---------------+ 
| Ordinary     | 6,720,902                   | 6,720,902                  | 0                      | 0         | 0        | 0                             | 0             | 
| Shares       |                             |                            |                        |           |          |                               |               | 
+--------------+                             +                            +                        +           +          +                               +               + 
| GB00B05MGS05 |                             |                            |                        |           |          |                               |               | 
+--------------+-----------------------------+----------------------------+------------------------+-----------+----------+-------------------------------+---------------+ 
|                                                                                                                                                                         | 
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| B: Qualifying Financial Instruments                                                                                                                                     | 
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                                    | 
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial                   | Expiration                | Exercise/                             | Number of voting                         | % of voting        | 
| instrument                          | date                      | Conversion Period                     | rights that may be                       | rights             | 
|                                     |                           |                                       | acquired if the                          |                    | 
|                                     |                           |                                       | instrument is                            |                    | 
|                                     |                           |                                       | exercised/                               |                    | 
|                                     |                           |                                       | converted.                               |                    | 
+-------------------------------------+---------------------------+---------------------------------------+------------------------------------------+--------------------+ 
|                                     |                           |                                       |                                          |                    | 
+-------------------------------------+---------------------------+---------------------------------------+------------------------------------------+--------------------+ 
|                                                                                                                                                                         | 
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| C: Financial Instruments with similar economic effect to Qualifying Financial Instruments                                                                               | 
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                                                                                                    | 
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Type of financial              | Exercise price         | Expiration | Exercise/                 | Number of voting          | % of voting rights                       | 
| instrument                     |                        | date       | Conversion                | rights instrument         |                                          | 
|                                |                        |            | period                    | refers to                 |                                          | 
|                                |                        |            |                           |                           |                                          | 
+--------------------------------+------------------------+------------+---------------------------+---------------------------+------------------------------------------+ 
|                                |                        |            |                           |                           | Nominal                     | Delta      | 
+                                +                        +            +                           +                           +-----------------------------+------------+ 
|                                |                        |            |                           |                           |                             |            | 
+--------------------------------+------------------------+------------+---------------------------+---------------------------+-----------------------------+------------+ 
|                                                                                                                                                                         | 
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Total (A+B+C)                                                                                                                                                           | 
+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------+ 
| Number of voting rights                                                                        | Percentage of voting rights                                            | 
+------------------------------------------------------------------------------------------------+------------------------------------------------------------------------+ 
| 0                                                                                              | 0%                                                                     | 
+------------------------------------------------------------------------------------------------+------------------------------------------------------------------------+ 
|              |                 |    |      |            |       |    |  |                      | |      |    |          |    |                     |    |  |            | 
+--------------+-----------------+----+------+------------+-------+----+--+----------------------+-+------+----+----------+----+---------------------+----+--+------------+ 
 
+-------------------------------------+--------------------------------------+----------+ 
| 9. Chain of controlled undertakings through which the voting rights and/or the        | 
| financial instruments are effectively held, if applicable:                            | 
+---------------------------------------------------------------------------------------+ 
| Zodiak Entertainment S.A. (formerly known as Zodiak Entertainment S.A.S.) is an       | 
| 61.75% owned subsidiary of Nova Deuxième SA. Nova Deuxième SA is a 99.99% owned       | 
| subsidiary of De Agostini Communications SpA and De Agostini Communications SpA is a  | 
| 100% owned subsidiary of De Agostini SpA.                                             | 
+---------------------------------------------------------------------------------------+ 
|                                                                                       | 
+---------------------------------------------------------------------------------------+ 
| Proxy Voting:                                                                         | 
+---------------------------------------------------------------------------------------+ 
| 10. Name of the proxy holder:       |                                      |          | 
+-------------------------------------+--------------------------------------+----------+ 
| 11. Number of voting rights proxy   |                                      |          | 
| holder will cease                   |                                      |          | 
| to hold:                            |                                      |          | 
+-------------------------------------+--------------------------------------+----------+ 
| 12. Date on which proxy holder will |                                      |          | 
| cease to hold                       |                                      |          | 
| voting rights:                      |                                      |          | 
+-------------------------------------+--------------------------------------+----------+ 
| 13. Additional information:         |                                                 | 
|                                     | On 1 June 2010, Zodiak Entertainment S.A.S.     | 
|                                     | ("ZEN") entered into a conditional sale and     | 
|                                     | purchase agreement with (among others) CF I     | 
|                                     | Invest C.V. and Cyrte Investments B.V. pursuant | 
|                                     | to which ZEN agreed to purchase 6,720,902       | 
|                                     | ordinary shares (the "Shares") in Shed Media    | 
|                                     | PLC (the "SPA"). On 28 July 2010, the final     | 
|                                     | condition to the Sale Agreement beyond the      | 
|                                     | control of the parties was satisfied.           | 
|                                     |                                                 | 
|                                     | Other conditions to the Sale Agreement, which   | 
|                                     | were within the control of the parties,         | 
|                                     | remained outstanding after that date and the    | 
|                                     | transfer of the Shares to ZEN was therefore not | 
|                                     | completed on the 28 July 2010.                  | 
|                                     |                                                 | 
|                                     | On 14 September 2010, which was the due date    | 
|                                     | for completion of the transfer of the Shares,   | 
|                                     | CF I Invest C.V. exercised its right under the  | 
|                                     | SPA to terminate the SPA. This right became     | 
|                                     | exercisable due to the closing mid market price | 
|                                     | of ordinary shares in Shed Media plc as quoted  | 
|                                     | on the AIM market of the London Stock Exchange  | 
|                                     | on the business day prior to completion of the  | 
|                                     | SPA being more than 25% higher than the         | 
|                                     | consideration per Share payable under the SPA.  | 
|                                     |                                                 | 
|                                     | Percentage figures in this notification are     | 
|                                     | based on a total number of voting rights in     | 
|                                     | Shed Media PLC of   86,833,639, as announced by | 
|                                     | Shed Media PLC on 8 July 2010.                  | 
|                                     |                                                 | 
+-------------------------------------+-------------------------------------------------+ 
| 14. Contact name:                   |                                                 | 
|                                     | Laurent Boissel                                 | 
+-------------------------------------+-------------------------------------------------+ 
| 15. Contact telephone number:       |                                                 | 
|                                     | +33 1 53 10 95 15                               | 
+-------------------------------------+--------------------------------------+----------+ 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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